Database Clean-Up Workshop - PRWeb Press Release Group http://www.rsspad.com/rss2/12935.xml Remove duplicates, scan for missing information (like email addresses), fix upper-and-lower casing issues and update outdated addresses at The Database Diva's November 14th database clean-up workshop in St. Louis. - Powered by PRWeb and RSSPad en xml@emediawire.com xml@emediawire.com 30 http://www.prweb.com/userfiles/200611/DDOA_theDatabaseDiva_98x60.jpg Happy Image http://www.prweb.com/ The Database Diva Demonstrates How To Give Your ACT Marketing Database a Field-By-Field Glamour Makeover for Perfect Importing, Exporting or Reporting http://www.prweb.com/releases/2006/11/prweb472040.htm Dysfunctional data leads good marketers astray. Reporting is incomplete, customers get multiple communications (or none at all!) and orders of aspirin bottles keep rising. Worse, bad data begets more bad data. A clean database saves you thousands of dollars a year in wasted staff hours and undeliverable marketing messages. Attend Aviva's 2-hour "glamour makeover" and learn how to use the easy tools you already have on your desktop to maximize database marketing effectiveness. (PRWeb Nov 6, 2006)

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