Whetstone Edge - PRWeb Press Release Group http://www.rsspad.com/rss2/13824.xml Whetstone Edge - Powered by PRWeb and RSSPad en xml@emediawire.com xml@emediawire.com 30 John I. Todor, Ph.D. Joins the Social Media Academy Advisory Board http://www.prweb.com/releases/2009/01/prweb1844904.htm The newly launched Social Media Academy was developed to provide leading edge education on the business potential of Social Media. Founder Alex Schultze is assembling the best faculty possible to share their collective insights, expertise and real-world experience. The addition of John I. Todor, Ph.D. gives the Academy an expert who links the social and psychological dynamics of the social web to business strategy. He will teach courses on this topic and serve on the Academy Advisory Board. (PRWeb Jan 13, 2009)

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]]> Tue, 13 Jan 2009 08:00:00 GMThttp://www.prweb.com/releases/2009/01/prweb1844904.htm New Book Shows Businesspeople Practical Ways to Use Web 2.0 and Social Media http://www.prweb.com/releases/2008/11/prweb1620624.htm Get with it!, a new book by John I. Todor, Ph.D., was written for CEOs, executives, entrepreneurs, consultants, independent agents and employees who want to thrive in today's marketplace. Web 2.0 has forced businesses to play by new rules, and every business person needs to understand social media, not just the marketing professionals. Web 2.0 has also introduced new tools that make it easier to thrive in today's fast-changing and increasingly complex business world; every businessperson needs to know how to harness them. "Get with it! The Hands-on Guide to Using Web 2.0 in Your Business shows how. (PRWeb Nov 17, 2008)

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]]> Mon, 17 Nov 2008 08:00:00 GMThttp://www.prweb.com/releases/2008/11/prweb1620624.htm Get With it; New Program Offers Practical Ways to Use Web 2.0 in Your Business http://www.prweb.com/releases/SocialMedia/SMB/prweb974584.htm Get with it! This is the advice John I. Todor, Ph.D., managing partner of The Whetstone Edge, LLC is giving CEOs, executives, entrepreneurs, consultants, independent agents and employees who want to advance. Why? Customers increasingly vet companies, products and the people they do business with online and are highly influenced by online reputations. Businesses that don't have a credible social media presence are losing out. (PRWeb May 28, 2008)

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]]> Wed, 28 May 2008 07:00:00 GMThttp://www.prweb.com/releases/SocialMedia/SMB/prweb974584.htm Sense Making: Use the Social Web to Find Meaning in Today's Fast-changing and Complex World http://www.prweb.com/releases/2008/03/prweb746114.htm There is too much going on and it is pushing people out of their psychological comfort zones. "But people don't want more information they want things to make sense," says psychologist and business strategist, John I. Todor, Ph.D. During a public talk at the Commonwealth Club in San Francisco on March 10th he will describe how people can use free Web 2.0 tools to reduce information overload and the uncertainty and confusion of rapid change. He will also discuss how businesses can gain committed and loyal customers by becoming a credible part of the social media conversation. (PRWeb Mar 7, 2008)

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]]> Fri, 07 Mar 2008 08:00:00 GMThttp://www.prweb.com/releases/2008/03/prweb746114.htm How and Why to Get Customers Engaged -- Profitably, According to the Economist Intelligence Unit http://www.prweb.com/releases/2008/01/prweb600842.htm Customer engagement, not products, is critical to competitive differentiation in today's business climate. So says research by the Economist Intelligence Unit. They also point out that most companies lack the insights, strategies and tactics to effectively switch from selling products. Want to learn about the how and why of customer engagement? Catch the RSS Ray radio show (wsradio.com) on January 9, 2008 as RSS Ray interviews author, business strategy consultant and psychologist, John I. Todor, Ph.D. (PRWeb Jan 7, 2008)

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]]> Mon, 07 Jan 2008 08:00:00 GMThttp://www.prweb.com/releases/2008/01/prweb600842.htm Small Businesses Hurt Themselves in Relationships With Bankers, According to New Paper http://www.prweb.com/releases/2007/10/prweb557533.htm Most small businesses fail to develop their side of their relationship with commercial bankers, and this undermines both their ability to raise capital and the services they receive. In a just released paper, John I. Todor, Ph.D., managing partner of The Whetstone Edge, LLC, interviews R. Blake Hendrix about the proactive steps that the small business person should be taking to improve their lot. (PRWeb Oct 2, 2007)

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]]> Tue, 02 Oct 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/10/prweb557533.htm New Book Expands on Study Showing Customer Engagement is Critical Yet Elusive http://www.prweb.com/releases/2007/06/prweb530893.htm Why is customer engagement so important yet so difficult to attain? A recent worldwide study by the Economist Intelligence Unit found that the overwhelming majority of executives believe that customer engagement, not products or price, is the winning competitive differentiator. Yet, less than 13% of these executives believe their customers are fully engaged with their company. John I. Todor, Ph.D. author of a new book, "Addicted Customers: How to Get Them Hooked on Your Company," points out that most businesses simply don't have a methodology to make the shift from product-centric, transactional business practices to ones that focus on the customer. (PRWeb Jun 6, 2007)

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]]> Wed, 06 Jun 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/06/prweb530893.htm How to Build Relationships Customers Value http://www.prweb.com/releases/2007/05/prweb522887.htm Eighty percent of business leaders believe they do a good job in building customer relationships. But, only 8% of customers agree. Why the discrepancy? The Whetstone Edge, LLC has just released a white paper that explains why and spells out what companies can do about. (PRWeb May 2, 2007)

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]]> Wed, 02 May 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/05/prweb522887.htm Don't Compete on Price: Competitive Strategies for Small Business http://www.prweb.com/releases/2007/04/prweb516086.htm saltmineconsulting.com announces a new series of publications directed at helping the small business executive thrive in today's business climate. In the first paper, saltmineconsulting.com founder, Blake Hendrix, interviews business strategies consultant, John I. Todor, Ph.D. on how the ideas in his new book "Addicted Customers: How to Get Them Hooked on Your Company," apply to the small business community. (PRWeb Apr 4, 2007)

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]]> Wed, 04 Apr 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/04/prweb516086.htm Hooked: The Psychology of the Customer Experience http://www.prweb.com/releases/2007/03/prweb508331.htm The Whetstone Edge,LLC announces that Managing Partner, John I. Todor, Ph.D. and Randy Saunders of Cincom System's will be presenting two webcasts entitled "Hooked: The Psychology of the Customer Experience" (www.cincom.com/hooked). Both webcasts will take place on March 21, 2007. The first is schedule for the convenience of European participants, the second for those in North America. The webcasts are sponsored by Cincom Systems, Inc. (www.cincom.com). (PRWeb Mar 2, 2007)

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]]> Fri, 02 Mar 2007 08:00:00 GMThttp://www.prweb.com/releases/2007/03/prweb508331.htm Book Entitled 'Addicted Customers' Ties Split-Personalities to Loyalty and Trust http://www.prweb.com/releases/Addicted_Customers/Customer_experience/prweb489092.htm Silverado Press announces the publication of a new book Addicted Customers: How to Get Them Hooked on Your Company. Author, John I. Todor, Ph.D. discusses the psychological principles that underlie compelling customer experiences and the business strategies to put these principles into action. (PRWeb Dec 11, 2006)

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]]> Mon, 11 Dec 2006 08:00:00 GMThttp://www.prweb.com/releases/Addicted_Customers/Customer_experience/prweb489092.htm A New Look at Customer Acquisition and Retention http://www.prweb.com/releases/2006/12/prweb488869.htm Silverado Press announces the publication of a new book Addicted Customers: How to Get Them Hooked on Your Company. Author, John I. Todor, Ph.D. discusses the psychological principles that underlie compelling customer experiences and the business strategies to put these principles into action. (PRWeb Dec 8, 2006)

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]]> Fri, 08 Dec 2006 08:00:00 GMThttp://www.prweb.com/releases/2006/12/prweb488869.htm Teleseminar on the Secrets of Building Customer Equity http://www.prweb.com/releases/2006/12/prweb487156.htm The Whetstone Edge, LLC announces a teleseminar entitled "The Secrets of Building Customer Equity." This seminar will show how to implement business strategies and practices that are engaging and compelling to customers and lead to greater loyalty and profitability. (PRWeb Dec 6, 2006)

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]]> Wed, 06 Dec 2006 08:00:00 GMThttp://www.prweb.com/releases/2006/12/prweb487156.htm Addicted Customer Concepts Resonate at the Future of Marketing Summit http://www.prweb.com/releases/2006/11/prweb483289.htm What is the major challenge facing marketing today and in the immediate future? John I. Todor, Ph.D., of The Whetstone Edge, LLC claims there is a growing disconnect between what most companies are delivering and what customer increasingly value. Customers want emotionally and psychologically gratifying experiences, not just things. The principles of Addicting Customers was presented as the solution to reducing the disconnect. (PRWeb Nov 27, 2006)

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]]> Mon, 27 Nov 2006 08:00:00 GMThttp://www.prweb.com/releases/2006/11/prweb483289.htm Whetstone Edge Partners Speak on Customer Relationships at the Future of Marketing Summit http://www.prweb.com/releases/2006/10/prweb448690.htm AARM has invited The Whetstone Edge partners to speak on Customer Relationships at the Future of Marketing Summit in Toronto on November 14, 2006. According to the Association for the Advancement of Relationship Marketing (AARM), customers are playing by new rules which make customer relationships absolutely critical. The Whetstone Edge partners will share their insights in two sessions: “Today's Customers: What They Value and How They Make Decisions,” and “Aligning Corporate Strategies to Build Customer Equity.” (PRWeb Oct 12, 2006)

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]]> Thu, 12 Oct 2006 07:00:00 GMThttp://www.prweb.com/releases/2006/10/prweb448690.htm Customer Experience Management Gets a Psychological Foundation http://www.prweb.com/releases/2006/09/prweb442708.htm Silverado Press announces the publication of a new book Addicted Customers: How to Get Them Hooked on Your Company. Author, John I. Todor, Ph.D. discusses the psychological principles that underlie compelling customer experiences and the business strategies to put these principles into action. It is now available in printable eBook format, with the hardcover version in bookstores and online on October 30, 2006. (PRWeb Sep 27, 2006)

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]]> Wed, 27 Sep 2006 07:00:00 GMThttp://www.prweb.com/releases/2006/09/prweb442708.htm