Sotopia Usability - PRWeb Press Release Group http://www.rsspad.com/rss2/14825.xml Sotopia Usability - Powered by PRWeb and RSSPad en xml@emediawire.com xml@emediawire.com 30 Usability Experts Release New Book: 'Designing Emotions in Online Travel' http://www.prweb.com/releases/2007/01/prweb499605.htm The new book “Designing Emotions in Online Travel” provides new insights on how to arouse positive emotions at travel websites by using specific graphic elements, colours and online functions to ultimately increase online bookings. (PRWeb Jan 23, 2007)

Read the full story at http://www.prweb.com/releases/2007/01/prweb499605.htm

]]> Tue, 23 Jan 2007 08:00:00 GMThttp://www.prweb.com/releases/2007/01/prweb499605.htm Sotopia Usability Consultancy Publishes Research Results on Emotional Design http://www.prweb.com/releases/2005/08/prweb268149.htm Emotional design relies on the nature of the experience; it must accommodate beauty, brains, symmetry, elegance, simplicity, distinctiveness pleasure and usability. The main goal of this research is to try to scientifically systemize the nature of people’s emotions while interacting with the Web. As gathered from over 327 one-on-one in-depth interviews, this paper argues that design and aesthetics have an impact on people’s perception and motivation, and subsequently on the success of a website or online application. (PRWeb Aug 3, 2005)

Read the full story at http://www.prweb.com/releases/2005/08/prweb268149.htm

]]> Wed, 03 Aug 2005 07:00:00 GMThttp://www.prweb.com/releases/2005/08/prweb268149.htm