David Meerman Scott, Thought Leadership Strategist - News - PRWeb Press Release Group http://www.rsspad.com/rss2/17284.xml Press release feed from David Meerman Scott, Thought Leadership Strategist and author of The New Rules of Marketing & PR - Powered by PRWeb and RSSPad en xml@emediawire.com xml@emediawire.com 30 http://www.prweb.com/userfiles/200704/DavidMeermanScottlogo.jpg Happy Image http://www.prweb.com/ Viral Marketing Expert Reveals the Most Significant Marketing News in the 2008 Presidential Race (and you Probably Missed it) http://www.prweb.com/releases/2008/01/prweb619551.htm David Meerman Scott, bestselling author of "The New Rules of Marketing & PR" says John Kerry's endorsement of Barack Obama means millions of supporters names and email addresses, the most significant marketing asset in the entire presidential campaign potentially worth hundreds of millions in campaign contributions now belong to Barack Obama. (PRWeb Jan 12, 2008)

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]]> Sat, 12 Jan 2008 08:00:00 GMThttp://www.prweb.com/releases/2008/01/prweb619551.htm Pimp Out Your Blog To Make It Much More Distinctive, Says Viral Marketing Expert http://www.prweb.com/releases/2007/06/prweb522657.htm David Meerman Scott, online thought leadership strategist, viral marketing expert, and author of "The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly" says that adding features (such as photos, links, and custom graphical mastheads) make a blog much more successful. (PRWeb Jun 27, 2007)

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]]> Wed, 27 Jun 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/06/prweb522657.htm Monitor Blogs, Says Online Thought Leadership Strategist, Because Your Reputation Depends On It http://www.prweb.com/releases/2007/06/prweb522662.htm David Meerman Scott, online thought leadership strategist, viral marketing expert, and author of "The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly" says that organizations of all types must monitor what bloggers are saying about their company, products and executives. Quite simply, their reputation depends on it. (PRWeb Jun 18, 2007)

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]]> Mon, 18 Jun 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/06/prweb522662.htm 'Show, Don't Tell' to Turn Web Browsers into Buyers, Says Online Thought Leadership Expert http://www.prweb.com/releases/2007/06/prweb522658.htm A particularly valuable way to create content for your Web site is by addressing your customer's problems. And the most authentic way to do this is by applying the "show, don't tell" rule says David Meerman Scott, online thought leadership strategist, viral marketing expert, and author of "The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly." (PRWeb Jun 15, 2007)

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]]> Fri, 15 Jun 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/06/prweb522658.htm David Meerman Scott Proves to His Mother that He Really Did Publish a Book http://www.prweb.com/releases/2007/06/prweb532373.htm Author "The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly" laments that Mom hasn't encountered his popular new business book next to Harry Potter at bookstores or on national TV programs like Oprah and The Today Show. David Meerman Scott, online thought leadership strategist and viral marketing expert uses YouTube to "prove" to his mother that he really did write and publish a book! (PRWeb Jun 13, 2007)

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]]> Wed, 13 Jun 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/06/prweb532373.htm The Corporate Blog Emerges as a Powerful Way to Influence the Media, Says PR Expert http://www.prweb.com/releases/2007/06/prweb522553.htm The Corporate blog is now used by savvy marketing and public relations professionals as a way to communicate directly with journalists and influence their stories, according David Meerman Scott, online thought leadership strategist, viral marketing expert and author of The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly. (PRWeb Jun 7, 2007)

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]]> Thu, 07 Jun 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/06/prweb522553.htm Robert Scoble Contributes the Foreword to David Meerman Scott's New Book http://www.prweb.com/releases/2007/06/prweb522642.htm Scoble, Vice President Media Development at PodTech.net, co-author of Naked Conversations, and popular blogger at Scobleizer.com crafts the perfect scene setting essay for Scott's "The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly." (PRWeb Jun 5, 2007)

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]]> Tue, 05 Jun 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/06/prweb522642.htm Viral Marketing Success Means Thinking Like a Venture Capitalist Or Studio Executive, Says Expert http://www.prweb.com/releases/2007/06/prweb522644.htm Viral Marketing expert David Meerman Scott, author of "The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly," says creating viral marketing campaigns involves suffering many flops for each success. (PRWeb Jun 1, 2007)

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]]> Fri, 01 Jun 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/06/prweb522644.htm Search Engine Optimization Made Easy And Free With The Once Lowly Online Media Room http://www.prweb.com/releases/2007/05/prweb522420.htm David Meerman Scott, author of The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly, says online media rooms are one of the best places to optimize sites for search engines. (PRWeb May 30, 2007)

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]]> Wed, 30 May 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/05/prweb522420.htm A Distinctive Web Personality Results In More Customers, Says Online Thought Leadership Expert http://www.prweb.com/releases/2007/05/prweb522652.htm As visitors interact with the content on Web sites and blogs, they should develop a clear picture of the organization behind the site according to online thought leadership strategist and viral marketing expert David Meerman Scott, author of The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly. (PRWeb May 23, 2007)

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]]> Wed, 23 May 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/05/prweb522652.htm Online PR Expert Reveals the New Rules of PR and How to Reach the Media http://www.prweb.com/releases/2007/05/prweb522206.htm Shotgun-blasting news releases and blind pitches to hundreds (or even thousands) of journalists at a time doesn't work, says David Meerman Scott author of "The New Rules of Marketing & PR." Worse, it brands you as a bad guy. Based on interviews with dozens of journalists, Scott details the better approach to breaking through with the media. (PRWeb May 21, 2007)

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]]> Mon, 21 May 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/05/prweb522206.htm Journalists Increasingly Consider PR People Spammers, Says Online PR and Viral Marketing Expert http://www.prweb.com/releases/2007/05/prweb521821.htm David Meerman Scott, author of "The New Rules of Marketing & PR" says that Public Relations agency people have been shotgun-blasting news releases and blind pitches to hundreds (or even thousands) of journalists at a time - without giving any thought to what each reporter actually covers - just because the it so darn simple to do. (PRWeb May 16, 2007)

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]]> Wed, 16 May 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/05/prweb521821.htm Online Thought Leadership Reaches Buyers When Advertising Doesn't, Says Viral Marketing Expert http://www.prweb.com/releases/2007/05/prweb521938.htm David Meerman Scott, author of "The New Rules of Marketing & PR" says that the old rules of buying expensive advertising or relying on the media to write about you are not the only way to get noticed in a crowded online marketplace. What works best is online thought leadership. (PRWeb May 14, 2007)

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]]> Mon, 14 May 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/05/prweb521938.htm The Power of Blogging for Business: Easy, Affordable and Effective http://www.prweb.com/releases/2007/05/prweb522651.htm According to online thought leadership strategist and viral marketing expert David Meerman Scott, author of The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly, blogs are a terrific way for any organization to tell its story directly to the market. (PRWeb May 10, 2007)

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]]> Thu, 10 May 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/05/prweb522651.htm Online Media Rooms Should Appeal to Everyone - Not Just Journalists, Says Viral Marketing Expert http://www.prweb.com/releases/2007/05/prweb522320.htm According to David Meerman Scott, author of The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly, the online media room (sometimes called a press room or press page) is not just for the media. It is one of the best ways to introduce prospects to your business. (PRWeb May 8, 2007)

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]]> Tue, 08 May 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/05/prweb522320.htm Controversial "New Rules of PR" e-Book Expanded and Enhanced in Hardcover http://www.prweb.com/releases/2007/05/prweb521907.htm With some 250,000 downloads to date, the ideas in controversial e-book by David Meerman Scott outlining how to create thought leadership and viral marketing strategies to reach buyers directly are poised for breakthrough once again as "The New Rules of Marketing & PR" - a hardcover title from Wiley. (PRWeb May 4, 2007)

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]]> Fri, 04 May 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/05/prweb521907.htm Corporate Blogs Are The Ideal Tool to Bypass the Media Filter, Says Marketing Expert http://www.prweb.com/releases/2007/05/prweb522485.htm The Corporate blog has emerged as one of the most effective communications platforms for businesses of all kinds to bypass the traditional media gatekeepers to tell unique and compelling stories directly to the market, according to online thought leadership strategist David Meerman Scott. (PRWeb May 2, 2007)

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]]> Wed, 02 May 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/05/prweb522485.htm The Gobbledygook Manifesto by David Meerman Scott Named to MarketingSherpa's Viral Marketing Hall of Fame http://www.prweb.com/releases/2007/04/prweb522214.htm Cutting Edge! Mission Critical! The Gobbledygook Manifesto was a hit with marketing and PR professionals because it showed the most overused words and phrases in press releases. Scott, author of "The New Rules of Marketing & PR" named to the Viral Hall of Fame for the second year in a row. (PRWeb Apr 27, 2007)

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]]> Fri, 27 Apr 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/04/prweb522214.htm