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         <title>Big Arrow Group Wins 2008 ReBrand 100 Award</title>
         <link>http://www.prweb.com/releases/BigArrowGroup/Branding/prweb1099464.htm</link><description>   <![CDATA[ <P>Big Arrow Group, a NY-based full-service strategic consulting and communications firm, was honored for its work on Biocodex's Florastor as one of the world's most effective rebrands in the fourth annual ReBrand 100&reg; Awards announced today.Big Arrow's rebrand of Florastor included development of a 'medicalized' branding strategy targeting doctors, pharmacists and patients with a refined logo and full identity system. The new identity was supported with an aggressive campaign in the U.S. targeting professional audiences.To see examples of Big Arrow's Florastor rebrand, please go to: <a href="http://www.bigarrowgroup.com/our_work_brand_identity.php" onclick="linkClick( this.href );"  target="_blank">http://www.bigarrowgroup.com/our_work_brand_identity.php</a>. For more information about Big Arrow Group please go to <a href="http://www.bigarrowgroup.com" onclick="linkClick( this.href );"  target="_blank">http://www.bigarrowgroup.com</a>. (PRWeb Jul 14, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/BigArrowGroup/Branding/prweb1099464.htm">http://www.prweb.com/releases/BigArrowGroup/Branding/prweb1099464.htm</a></P>]]>
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<pubDate>Mon, 14 Jul 2008 07:00:00 GMT</pubDate><guid isPermaLink="true">http://www.prweb.com/releases/BigArrowGroup/Branding/prweb1099464.htm</guid> </item>
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         <title>Big Arrow Group Adds Katherine Burton as Account Supervisor</title>
         <link>http://www.prweb.com/releases/BigArrowGroup/KateBurton/prweb884994.htm</link><description>   <![CDATA[ <P>Big Arrow Group, a NY-based full-service strategic consulting and communications firm, is pleased to announce that Katherine Burton has joined the company as account supervisor. In her new role at Big Arrow Group, Ms. Burton will manage assignments from Genzyme, Bayer, Schering Pharma and Northeast Utilities. For more information about Big Arrow Group please go to <a href="http://www.bigarrowgroup.com" onclick="linkClick( this.href );"  target="_blank">http://www.bigarrowgroup.com</a>. (PRWeb Apr 23, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/BigArrowGroup/KateBurton/prweb884994.htm">http://www.prweb.com/releases/BigArrowGroup/KateBurton/prweb884994.htm</a></P>]]>
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<pubDate>Wed, 23 Apr 2008 07:00:00 GMT</pubDate><guid isPermaLink="true">http://www.prweb.com/releases/BigArrowGroup/KateBurton/prweb884994.htm</guid> </item>
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         <title>Big Arrow Group Celebrates Three Years of Success Building Great Brands </title>
         <link>http://www.prweb.com/releases/BigArrowGroup/Branding/prweb600371.htm</link><description>   <![CDATA[ <P>Big Arrow Group, a NY-based full-service strategic consulting and communications firm, recently celebrated its third anniversary highlighted by its success building great brands. The firm has helped to redefine communications deliverables through research and case-tested strategies that build and accelerate brand momentum.  As a result, Big Arrow has played a significant role in the market growth and expansion for some important brands to help them fulfill their marketing potential. (PRWeb Jan 8, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/BigArrowGroup/Branding/prweb600371.htm">http://www.prweb.com/releases/BigArrowGroup/Branding/prweb600371.htm</a></P>]]>
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<pubDate>Tue, 08 Jan 2008 08:00:00 GMT</pubDate><guid isPermaLink="true">http://www.prweb.com/releases/BigArrowGroup/Branding/prweb600371.htm</guid> </item>
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         <title>Big Arrow Group Partners with Greenwich Hospital to Develop the Hospital&amp;#039;s New Brand Strategy </title>
         <link>http://www.prweb.com/releases/BigArrowGroup/branding/prweb566574.htm</link><description>   <![CDATA[ <P>Big Arrow Group has been selected by Greenwich Hospital to launch the hospital's new brand strategy. (PRWeb Nov 6, 2007)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/BigArrowGroup/branding/prweb566574.htm">http://www.prweb.com/releases/BigArrowGroup/branding/prweb566574.htm</a></P>]]>
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<pubDate>Tue, 06 Nov 2007 08:00:00 GMT</pubDate><guid isPermaLink="true">http://www.prweb.com/releases/BigArrowGroup/branding/prweb566574.htm</guid> </item>
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         <title>Big Arrow Group Named by Biocodex to Evaluate Stimol&amp;reg; International Brand in U.S. Market</title>
         <link>http://www.prweb.com/releases/BigArrowGroup/Stimol/prweb539165.htm</link><description>   <![CDATA[ <P>Big Arrow Group, a full-service strategic consulting and communications firm has been selected by Biocodex, Inc., the independent, privately held French pharmaceutical company, to evaluate the Stimol international brand and its viability in the United States. (PRWeb Jul 12, 2007)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/BigArrowGroup/Stimol/prweb539165.htm">http://www.prweb.com/releases/BigArrowGroup/Stimol/prweb539165.htm</a></P>]]>
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<pubDate>Thu, 12 Jul 2007 07:00:00 GMT</pubDate><guid isPermaLink="true">http://www.prweb.com/releases/BigArrowGroup/Stimol/prweb539165.htm</guid> </item>
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         <title>Big Arrow Group Named Agency of Record By Biocodex for the Florastor&amp;reg; and Florastor&amp;reg; Kids Brands</title>
         <link>http://www.prweb.com/releases/BigArrowGroup/Florastor/prweb526467.htm</link><description>   <![CDATA[ <P>Big Arrow Group, a full-service strategic consulting and communications firm has been appointed as the branding and strategic communications agency of record by Biocodex, Inc., the North American division of the independent, privately-held French pharmaceutical company Biocodex, for the Florastor&reg; and Florastor&reg; Kids brands. Big Arrow Group will create and execute an aggressive campaign for the U.S. market that will include packaging, advertising, sales promotion, Web site design and outreach targeted to both the professional and consumer audiences. (PRWeb May 16, 2007)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/BigArrowGroup/Florastor/prweb526467.htm">http://www.prweb.com/releases/BigArrowGroup/Florastor/prweb526467.htm</a></P>]]>
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<pubDate>Wed, 16 May 2007 07:00:00 GMT</pubDate><guid isPermaLink="true">http://www.prweb.com/releases/BigArrowGroup/Florastor/prweb526467.htm</guid> </item>
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