Veronis Suhler Stevenson - PRWeb Press Release Group http://www.rsspad.com/rss2/19831.xml Veronis Suhler Stevenson - Powered by PRWeb and RSSPad en xml@emediawire.com xml@emediawire.com 30 New Veronis Suhler Stevenson Forecast: Shift to Alternative Media Strategies Will Drive U.S. Communications Spending Growth in 2007-2011 Period; Consumer Media Usage Expected to Level Off Going Forward http://www.prweb.com/releases/Veronis_Suhler_Stevenson/VSS_Forecast/prweb545147.htm Research Findings: Total communications spending expanded at a CAGR of 5.9% in the 2001-2006 period to a record $885.2 billion, driven by strong gains in alternative advertising, marketing, and institutional spending; While consumer media usage dipped 0.5% in 2006, institutional time spent with media increased 3.2%, according to the first-ever analysis of business media usage patterns; Overall communications spending is projected to grow 6.4% in 2007, exceed $1 trillion in 2008, and post a CAGR of 6.7 percent from 2006 to 2011; Internet advertising is expected to become the largest ad segment in 2011, surpassing newspapers. (PRWeb Aug 7, 2007)

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