1st2c - PRWeb Press Release Group http://www.rsspad.com/rss2/20812.xml 1st2c CGM Report - Powered by PRWeb and RSSPad en xml@emediawire.com xml@emediawire.com 30 1st2c CGM Report: Too Big To Worry: Social Media As Panic-Control Mechanism in the Freddie Mac - Fannie Mae Crisis http://www.prweb.com/releases/2008/07/prweb1137424.htm When the nation's mortgage companies are "on the verge of collapse" (WSJ, July 13, 2008) that's a big reason to get worried.But while Social Media resonance on the crisis spiked tremendously (as one would expect) it doesn't spell panic and doesn't call for consumer emergency action (ignoring ongoing crisis-talk on the agenda-setting mass media).1st2c monitored the consumer response to the crisis on Social Media, uncovering key insights on the dynamics of Social Media in facilitating threat management "by the people -- for the people". (PRWeb Jul 27, 2008)

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]]> Sun, 27 Jul 2008 07:00:00 GMThttp://www.prweb.com/releases/2008/07/prweb1137424.htm 1st2c CGM CASE Report: McFEARsome's XBox vigilantes - Anatomy of digital mobilization http://www.prweb.com/releases/2008/04/prweb866614.htm What digital marketing can learn from a simple case of petty theft that turned to a Social Media driven mass mobilization (PRWeb Apr 20, 2008)

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]]> Sun, 20 Apr 2008 07:00:00 GMThttp://www.prweb.com/releases/2008/04/prweb866614.htm 1st2c CGM Report: EBAY'S Social Media-Hijacking http://www.prweb.com/releases/2008/03/prweb757844.htm Ebay's seller boycott of February 2008 calls attention to the scenario of users turning your own platform against you. This case study, produced by 1st2c CGM, looks at the dynamics of this incident of Social Media-Hijacking and addresses the key strategies for managing such situations. (PRWeb Mar 12, 2008)

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]]> Wed, 12 Mar 2008 07:00:00 GMThttp://www.prweb.com/releases/2008/03/prweb757844.htm 1st2c CGM Report: Wii Triggers "Social Commerce" Social Media Sees Development of Digital Consumer-to-Consumer Trade http://www.prweb.com/releases/2008/02/prweb674713.htm Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade?This holiday season saw the age old phenomenon of Social Trade being energized and re-shaped by Social Media has been spotted in the game console market.The lively consumer-to-consumer trading of Nintendo Wii consoles was a vivid example for how Social Networks develop as an alternative (or a parallel) to online commercial trade channels.The Nintendo Wii case suggests the (re)-emergences of Social-Trade-over-Social-Media as a market force to be reckoned with and managed. (PRWeb Feb 5, 2008)

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]]> Tue, 05 Feb 2008 08:00:00 GMThttp://www.prweb.com/releases/2008/02/prweb674713.htm 1st2c CGM Report: BLU-RAY vs HD-DVD CASE STUDY Online Mind-Sharing Tell the Consumer Side of 'The Stalemate' Story http://www.prweb.com/releases/2007/11/prweb571658.htm Something happened to the long standing "stalemate" in November. Online mind-sharing tells the story of a shake up in consumer mindset caused by big retailer competition. This time consumer resonance on HD-DVD rocketed leaving Blu-Ray far behind. For the first time in (at least) a year "the stalemate" was broken. On November 1st, Walmart and Best Buy announced special sales promotion initiatives that dropped the price to $99. This time consumer resonance on HD-DVD rocketed leaving Blu-Ray far behind. For the first time in (at least) a year "the stalemate" was broken. Is it the beginning of a momentum or just a short term achievement for HD-DVD? The takeaways are clear and powerful: 1. Significant price cuts drive consumer action. There's no surprise about that. But when a net active audience is concerned, especially an intensively networking audience, online resonance is both a critical market undercurrents gauge and a powerful influence channel. 2. What this deep dive into the networked marketplace suggests is examining the merits of "foot in the door" marketing strategies that motivate shift from "shopping" to "impulse" purchase behavior and leveraging them to drive a stalemate breaking mental shift. (PRWeb Nov 27, 2007)

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]]> Tue, 27 Nov 2007 08:00:00 GMThttp://www.prweb.com/releases/2007/11/prweb571658.htm 1st2c CGM Report: 'Northern Rock' Case Study - Social Media Becomes People's Crisis Management Mechanism http://www.prweb.com/releases/2007/10/prweb558247.htm 1st2c identified a change in the way social media is now being used by consumers in crisis situations; A change from deference to reference, from reaction to proaction, from coping to management.Concerned Britons expressed a need for authoritative guidance on what they should do to secure their assets in the short term, and how they can protect their assets or adjust their financial plans in face of the talked about adverse economic scenarios. (PRWeb Oct 4, 2007)

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]]> Thu, 04 Oct 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/10/prweb558247.htm 1st2c CGM Report: The Whole Foods Case-Study -- Breaking the Myth of "Autopilot CGM" http://www.prweb.com/releases/2007/09/prweb554130.htm The unwritten rules of consumer-marketer interaction on Internet's social media have recently been fire-tested and there's something to be learn out of this experience for every marketer. (PRWeb Sep 19, 2007)

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]]> Wed, 19 Sep 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/09/prweb554130.htm 1st2c CGM Report: The Michael Vick Case Study http://www.prweb.com/releases/2007/08/prweb544417.htm The Big question for sports industry crisis management professionals was to what extent Michael Vick issue will have collateral effects on his team and the National Football League as a whole. (PRWeb Aug 12, 2007)

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]]> Sun, 12 Aug 2007 07:00:00 GMThttp://www.prweb.com/releases/2007/08/prweb544417.htm Coke Tunes In to Consumers' Online Side of Life http://www.prweb.com/releases/2007/06/prweb532375.htm Coca-Cola Great Britain recently hired 1st2c, a hot name in Online Consumer Media research & Strategy, to run a first-of-a-kind project analyzing online "beat of the street".1st2c performed the most comprehensive analysis of the entire range of UK online mind-sharing platforms, producing a uniquely detailed roadmap of consumer mindsets and behaviors along consumer lifecycle phases. (PRWeb Jun 13, 2007)

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