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         <title>Product Strategy Challenges in Medical Technology</title>
         <link>http://www.prweb.com/releases/biotechnology/marketing/prweb769334.htm</link><description>   <![CDATA[ <P>Join the Technology Marketing Center free online interview with Steven Casper, associate professor of the Master of BioScience program at the Keck Graduate Institute, on March 25, 2008, at 10 AM PDT. Casper is the author of an upcoming book on the history of the California Biotech industry and will share his ideas about dealing with complexity and uncertainty in planning bioengineered products. (PRWeb Mar 13, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/biotechnology/marketing/prweb769334.htm">http://www.prweb.com/releases/biotechnology/marketing/prweb769334.htm</a></P>]]>
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<pubDate>Thu, 13 Mar 2008 07:00:00 GMT</pubDate><guid isPermaLink="true">http://www.prweb.com/releases/biotechnology/marketing/prweb769334.htm</guid> </item>
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         <title>Finding the Lead Customer for New Technology</title>
         <link>http://www.prweb.com/releases/technology/marketing/prweb633101.htm</link><description>   <![CDATA[ <P>The Technology Marketing Center, sponsored by Caltech IRC, offers the next in a series of online interviews with technology marketing executives on January 29, 2008, at 10 a.m. P.D.T. This interview is with Gary Tauss, the president of Mobidia, which sells mobile video software for wireless communication service, and features a discussion of how to identify the best market for a new technology product. (PRWeb Jan 17, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/technology/marketing/prweb633101.htm">http://www.prweb.com/releases/technology/marketing/prweb633101.htm</a></P>]]>
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<pubDate>Thu, 17 Jan 2008 08:00:00 GMT</pubDate><guid isPermaLink="true">http://www.prweb.com/releases/technology/marketing/prweb633101.htm</guid> </item>
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         <title>What High-Tech Sales Executives Expect from Marketing</title>
         <link>http://www.prweb.com/releases/2007/11/prweb570530.htm</link><description>   <![CDATA[ <P>Learn how sales and marketing can work together to identify target markets, differentiate their technology products and services and to generate significant growth for their companies. Caltech IRC's Technology Marketing Center presents a free online interview with Bill Collins, past president of Tech Coast Angels and managing director of Starboard Venture Partners on November 27 at 10 a.m. PDT. (PRWeb Nov 19, 2007)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2007/11/prweb570530.htm">http://www.prweb.com/releases/2007/11/prweb570530.htm</a></P>]]>
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<pubDate>Mon, 19 Nov 2007 08:00:00 GMT</pubDate><guid isPermaLink="true">http://www.prweb.com/releases/2007/11/prweb570530.htm</guid> </item>
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         <title>Transitioning from Engineer to Marketer to CEO</title>
         <link>http://www.prweb.com/releases/2007/10/prweb564349.htm</link><description>   <![CDATA[ <P>On Tuesday, October 30th, at 10 AM PDT, the California Institute of Technology Industrial Relations Center will host an online interview and Q&amp;A with Art Swift, CEO of Unidym. The online session at <a href="http://www.technologymarketingcenter.com" onclick="linkClick( this.href );"  target="_blank">www.technologymarketingcenter.com</a> will focus on Art's career path from engineer to marketer to CEO of the leading manufacturer of carbon nanotubes (CNTs). (PRWeb Oct 26, 2007)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2007/10/prweb564349.htm">http://www.prweb.com/releases/2007/10/prweb564349.htm</a></P>]]>
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<pubDate>Fri, 26 Oct 2007 07:00:00 GMT</pubDate><guid isPermaLink="true">http://www.prweb.com/releases/2007/10/prweb564349.htm</guid> </item>
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