PRWeb.com Press Release Feed - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/122648.xml PRWeb.com Press Release Feed - Press Releases en xml@emediawire.com xml@emediawire.com 30 Now Available: 2008 "Thumbnail Media Planner"-- the Premiere Quick Guide to Advertising Rates and Media Research http://www.prweb.com/releases/2008/01/prweb631311.htm Since its launch in 2003, the annual "Thumbnail Media Planner" has filled a void in making key marketing and media information available, including ad media rates for all major national and local media, to those who need it fast. The updated 2008 edition of the "Thumbnail Media Planner" boasts more content, a pocket book size convenient for the pocket or purse, and can be ordered online in hard copy or download formats. (PRWeb Jan 21, 2008)

Read the full story at http://www.prweb.com/releases/2008/01/prweb631311.htm

]]> Mon, 21 Jan 2008 08:00:00 GMT http://www.prweb.com/releases/2008/01/prweb631311.htm Is Advertising in the Super Bowl Good for ROI-Driven Guerrilla Marketers? http://www.prweb.com/releases/2007/11/prweb565703.htm Understanding the ROI implications of buying into the Super Bowl or other expensive sponsorships is relevant to all companies, large and small. An important tenet of Ron Geskey's new book, "David vs. Goliath: Guerrilla Media Buying for Small Business, A New Way to Win" is to plan and buy media SMART--with maximum cost effectiveness--to get up to 200% more bang for the buck. (PRWeb Nov 2, 2007)

Read the full story at http://www.prweb.com/releases/2007/11/prweb565703.htm

]]> Fri, 02 Nov 2007 07:00:00 GMT http://www.prweb.com/releases/2007/11/prweb565703.htm An Essential New Book for Growing a Small Business-- the New Guerrilla Marketing http://www.prweb.com/releases/2007/10/prweb558942.htm "David vs. Goliath, Guerrilla Media Buying for Small Business" is a must read for small business owners and entrepreneurs wanting to grow their businesses. Unlike most books on guerrilla marketing, David vs. Goliath provides more than a list of tactics, it provides a strategy for building a business -- at the expense of larger competitors. (PRWeb Oct 9, 2007)

Read the full story at http://www.prweb.com/releases/2007/10/prweb558942.htm

]]> Tue, 09 Oct 2007 07:00:00 GMT http://www.prweb.com/releases/2007/10/prweb558942.htm Advertisers: Learn How to Buy Media at 20-Cents on the Dollar http://www.prweb.com/releases/2007/09/prweb555708.htm John Wanamaker, 19th century department store entrepreneur, once lamented to his banker (a Rockefeller), the now famous words, "I know that half of my advertising is wasted, I just don't know which half." Today, given the rapidly changing marketplace, growth of more sophisticated marketing techniques, and the explosion of technology and new media, many top media professionals believe that today much more than 50 percent of ad dollars are wasted-- a result of inadequate knowledge, analysis of alternatives, and poor decision making which costs advertisers billions of dollars. "David vs. Goliath" will show you how to eliminate spending waste and buy media at 20-cents on the dollar! (PRWeb Sep 25, 2007)

Read the full story at http://www.prweb.com/releases/2007/09/prweb555708.htm

]]> Tue, 25 Sep 2007 07:00:00 GMT http://www.prweb.com/releases/2007/09/prweb555708.htm Share of Voice Strategy Can Increase Small Business Sales, Share of Market and Profit, Geskey Says http://www.prweb.com/releases/2007/09/prweb551556.htm How can a small business ever hope to compete with a large corporation? Like the mythical battle where David took down the giant Goliath, marketing executive and author, Ron Geskey, in his new book, provides small business owners and entrepreneurs with some amazing weapons they need to effectively compete with big business -- and win. (PRWeb Sep 13, 2007)

Read the full story at http://www.prweb.com/releases/2007/09/prweb551556.htm

]]> Thu, 13 Sep 2007 07:00:00 GMT http://www.prweb.com/releases/2007/09/prweb551556.htm Super Bowl XLI: Do the ROI Numbers Add Up for Advertisers? Analysis Suggests that 75% of Expenditure is Wasted http://www.prweb.com/releases/2007/03/prweb512828.htm Does advertising in the Super Bowl really pay out? The minimum cost per :30 spot was up to $2.6 million, plus millions more for special commercial production, talent and promotion, totaling to a minimum investment of about $4 million. Despite its 42 rating, the 500% cost efficiency premium is so high that it is nearly impossible for the Super Bowl to match the consumer impact of alternative media choices receiving equal dollars. (PRWeb Mar 22, 2007)

Read the full story at http://www.prweb.com/releases/2007/03/prweb512828.htm

]]> Thu, 22 Mar 2007 07:00:00 GMT http://www.prweb.com/releases/2007/03/prweb512828.htm Softer Media Market in 2007 Will Mean Media Buying Opportunities http://www.prweb.com/releases/2006/11/prweb483251.htm Advertisers should see some relief in rising advertising media rates in 2007, according to predictions made in the 2007 Thumbnail Media Planner. The Thumbnail Media Planner is a professional guide to media and marketing costs and data. (PRWeb Nov 27, 2006)

Read the full story at http://www.prweb.com/releases/2006/11/prweb483251.htm

]]> Mon, 27 Nov 2006 08:00:00 GMT http://www.prweb.com/releases/2006/11/prweb483251.htm Thumbnail Media Planner to Offer Ads in 2007 Edition http://www.prweb.com/releases/2006/09/prweb440124.htm Since its launch in 2003, the Thumbnail Media Planner, a popular annual media/marketing guide, has not carried any ads. Beginning with the 2007 edition, however, a limited number of ads will be made available, according to Ron Geskey, CEO of 2020:Marketing Communications LLC and publisher of the Thumbnail Media Planner. (PRWeb Sep 21, 2006)

Read the full story at http://www.prweb.com/releases/2006/09/prweb440124.htm

]]> Thu, 21 Sep 2006 07:00:00 GMT http://www.prweb.com/releases/2006/09/prweb440124.htm 2006 Thumbnail Media Planner Can Help Ad Agencies & Media Reps Impress Clients, Win New Business, Publisher Says http://www.prweb.com/releases/2006/01/prweb329830.htm Knowledge is power-- especially in advertising. Having key media costs and facts at your finger tips not only makes you look smart in client meetings, it reduces wheel spinning and increases one's ability to quickly explore alternative media ideas. The fourth annual edition of the Thumbnail Media Planner is out-- and the updated 2006 edition again boasts more content and upgrades, and can be ordered in hard copy or download formats. (PRWeb Jan 8, 2006)

Read the full story at http://www.prweb.com/releases/2006/01/prweb329830.htm

]]> Sun, 08 Jan 2006 08:00:00 GMT http://www.prweb.com/releases/2006/01/prweb329830.htm New Strategic Marketing Media Agency to Help Advertisers Improve Ad ROI http://www.prweb.com/releases/2006/01/prweb329017.htm "There is no question in my mind that most advertisers could squeeze another 20-100%-- or more-- effective communication out of their advertising budgets," says Ron Geskey, President and Founder of MediaAdvantage, a division of 2020:Marketing Communications LLC. How? Think strategically. (PRWeb Jan 6, 2006)

Read the full story at http://www.prweb.com/releases/2006/01/prweb329017.htm

]]> Fri, 06 Jan 2006 08:00:00 GMT http://www.prweb.com/releases/2006/01/prweb329017.htm Marketing News: Create Your Own Advertising Plans with the New 2005 Thumbnail Media Planner's Advertising Rates and Media Statistics, Publisher Says http://www.prweb.com/releases/2005/02/prweb208350.htm Quickly create media plans using network or local television, radio, magazines, newspapers, internet, and more. The third annual edition of the Thumbnail Media Planner is out-- and the updated 2005 edition boasts 30% more content, a more convenient size for the pocket or purse, a new look, and, for the first time, can be ordered in hard copy or download formats. (PRWeb Feb 14, 2005)

Read the full story at http://www.prweb.com/releases/2005/02/prweb208350.htm

]]> Mon, 14 Feb 2005 08:00:00 GMT http://www.prweb.com/releases/2005/02/prweb208350.htm Is the :30 TV Commercial Dead or Alive? http://www.prweb.com/releases/2005/01/prweb197965.htm Television is the clear choice of advertisers -- capturing two thirds of the national ad dollars spent in mass media. As if they are on cut and paste remote control, media plans are routinely developed with 70% or more of the budget behind :30 TV commercials and without much consideration of alternatives. But is that 30-second staple of TV advertisers about to disappear? (PRWeb Jan 24, 2005)

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]]> Mon, 24 Jan 2005 08:00:00 GMT http://www.prweb.com/releases/2005/01/prweb197965.htm New Release, “Media 101,” Teaches Advertising Media Planning & Buying Basics at Low Cost, Says Publisher http://www.prweb.com/releases/2005/01/prweb197885.htm With its GRPS and TRPS and ERPS, Advertising Media seems to be a mysterious and confusing world. “Media 101” is a new training presentation which explains and simplifies this world—from media jargon to media planning and buying principles. Media 101 is a flexible training tool which agency media people can use to educate the media staff, the account group, and the client. (PRWeb Jan 19, 2005)

Read the full story at http://www.prweb.com/releases/2005/01/prweb197885.htm

]]> Wed, 19 Jan 2005 08:00:00 GMT http://www.prweb.com/releases/2005/01/prweb197885.htm Business Building Help: AdMediaStore.com Announces New 'Smart Tools' for Advertisers, Agencies, Media http://www.prweb.com/releases/2005/01/prweb198307.htm After opening its “doors” a couple of months ago, AdMediaStore.com have had orders from as far away as Australia, and purchasers have returned to buy more. The mission of the AdMediaStore is to provide low cost information resources which will help advertisers, agencies, and media improve advertising effectiveness, win new business, train their staffs, inform clients, and improve productivity. To accomplish that, AdMediaStore.com provides professional quality, downloadable information tools for advertising management, media, and creatives - in a variety of formats: ready to use PowerPoint presentations, research papers, directories, templates and software, according to Ron Geskey, CEO of 2020:Marketing Communications LLC which owns AdMedia Store.com. Prior to founding 2020, Geskey was a senior executive at several large advertising agencies. (PRWeb Jan 18, 2005)

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]]> Tue, 18 Jan 2005 08:00:00 GMT http://www.prweb.com/releases/2005/01/prweb198307.htm Newly Released: “How to Really Buy Spot TV: The 12 Immutable Laws of Effective TV Buying” http://www.prweb.com/releases/2005/01/prweb197837.htm Despite a growing body of media research, the “art and science” of negotiating TV or radio advertising media buys seems not to have changed in decades… based more on simplicity and myths than reality. We wonder what old John Wanamaker would say about the state of media buying today. (Wanamaker was the 19th century entrepreneur famous for saying, “I know that half of my advertising is wasted, I just don’t know which half.”) (PRWeb Jan 17, 2005)

Read the full story at http://www.prweb.com/releases/2005/01/prweb197837.htm

]]> Mon, 17 Jan 2005 08:00:00 GMT http://www.prweb.com/releases/2005/01/prweb197837.htm Is Advertising in the Super Bowl a Good Media Buy or an Ego Trip? http://www.prweb.com/releases/2005/01/prweb194043.htm The Super Bowl appears to be on the verge of replacing the Addy Awards as the place where TV commercials are showcased and judged. In some cases the commercials are even the star of the show. But at $2.4 million per 30-second commercial, is the Super Bowl really a good advertising investment—or a creative ego trip for ad agencies and advertisers? (PRWeb Jan 6, 2005)

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]]> Thu, 06 Jan 2005 08:00:00 GMT http://www.prweb.com/releases/2005/01/prweb194043.htm For Fast Advertising Rates and Media Information, New 2005 Ad Planner is "Bigger and Better Than Ever," Publisher Says http://www.prweb.com/releases/2005/01/prweb194421.htm The third annual edition of the Thumbnail Media Planner is out-- and the updated 2005 edition boasts 30% more content, a more convenient size for the pocket or purse, a new look, and, for the first time, can be ordered in hard copy or download formats. (PRWeb Jan 6, 2005)

Read the full story at http://www.prweb.com/releases/2005/01/prweb194421.htm

]]> Thu, 06 Jan 2005 08:00:00 GMT http://www.prweb.com/releases/2005/01/prweb194421.htm For Fast Advertising Rates and Media Information, New 2005 Ad Planner is "Bigger and Better Than Ever," Publisher Says http://www.prweb.com/releases/2004/12/prweb191803.htm The third annual edition of the Thumbnail Media Planner is out-- and the updated 2005 edition boasts 30% more content, a more convenient size for the pocket or purse, a new look, and, for the first time, can be ordered in hard copy or download formats. (PRWeb Dec 26, 2004)

Read the full story at http://www.prweb.com/releases/2004/12/prweb191803.htm

]]> Sun, 26 Dec 2004 08:00:00 GMT http://www.prweb.com/releases/2004/12/prweb191803.htm