PRWeb.com Press Release Feed - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/122896.xml PRWeb.com Press Release Feed - Press Releases en xml@emediawire.com xml@emediawire.com 30 China's New Frontier is Marketing: An Unconventional Book on Marketing Becomes a Big Bestseller in China http://www.prweb.com/releases/2004/12/prweb192266.htm "The Marketing You Never Knew" (ISBN 0-9746910-4-6) is a new book on marketing by Dr. Willem Burgers who is the Philips Electronics Chair Professor of Marketing at China Europe International Business School in Shanghai. The book has struck a major chord in China. The Chinese edition of the book is selling at a rate of about 1000 copies per week, suggesting that business in China now has great interest in doing something other than just selling as much product as possible for the lowest possible prices. (PRWeb Dec 29, 2004)

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