TRACI TSAI - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/125940.xml TRACI TSAI - Press Releases en xml@emediawire.com xml@emediawire.com 30 DVD Game Premiums Provide Product Placement Opportunities for Marketers, High Value to Consumers http://www.prweb.com/releases/2005/06/prweb253531.htm The latest quarterly report from DVDmarketer.com puts a new spin on the popular board game/toy category of DVD Games. The report explores the applications of DVD Games as branded marketing and activation mechanisms. It includes the results of a nationally representative consumer survey and a poll of promotion marketers as well as frameworks for building promotional DVD Game concepts. The full study is available for free at: http://www.dvdmarketer.com (PRWeb Jun 22, 2005)

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]]> http://www.prweb.com/releases/2005/06/prweb253531.htm Strategic Partnership Enables Entertainment and Movie Marketing Execs to Reach Coveted Young Male Influentials Demographic http://www.prweb.com/releases/2005/02/prweb200415.htm DVDmarketer.com announced today that it is joining forces with Flo Multizine to create breakthrough entertainment/movie and viral marketing opportunities. The partnership combines DVDmarketer.com’s expertise with DVD as a targeted, integrated marketing medium and Flo’s established reputation with trend-setting young male influentials. (PRWeb Feb 2, 2005)

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]]> http://www.prweb.com/releases/2005/02/prweb200415.htm Vast Majority of Advertising and Agency Executives Place Little or no Value on DVR Skipped Ads http://www.prweb.com/releases/2005/01/prweb200405.htm The latest DVDmarketer.com study found that 83% of advertising and media agency executives value a fast-forwarded or skipped ad at only 25% or less of its original theoretical value; the majority felt that it retains little or no value at all. (PRWeb Jan 26, 2005)

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