PRWeb.com Press Release Feed - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/126299.xml PRWeb.com Press Release Feed - Press Releases en xml@emediawire.com xml@emediawire.com 30 Eyetracking the New Washington Post Homepage -- Heatmap Viewing Data Released on Eyetools Research Weblog http://www.prweb.com/releases/2005/02/prweb211800.htm How do people view the new Washington Post homepage launched last week? Eyetools released an eyetracking "heatmap" for the new homepage showing viewing trends on the page. Learn from their design in order to create better webpages. (PRWeb Feb 24, 2005)

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]]> Thu, 24 Feb 2005 08:00:00 GMT http://www.prweb.com/releases/2005/02/prweb211800.htm MarketWatch Using Eyetools for Shopping Cart Optimization http://www.prweb.com/releases/2005/01/prweb201765.htm MarketWatch is using Eyetools, Inc. to optimize their Shopping Cart by directly measuring what people read and consider when making product evaluations and purchase decisions. Armed with objective data, MarketWatch has been able to target specific elements in the purchase process and discover opportunities to enhance their visitors' overall experience. Eyetools provides this data to remove the guesswork from optimizing websites, emails, landing pages and shopping carts. (PRWeb Jan 26, 2005)

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