The Offices of Kevin Glennon - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/147625.xml The Offices of Kevin Glennon - Press Releases en xml@emediawire.com xml@emediawire.com 30 Viral Campaign For Barack Obama Accepted Into Collection of Smithsonian Institution http://www.prweb.com/releases/2008/06/prweb1045834.htm Part of a viral campaign for Barack Obama was inducted into the collection of the Smithsonian Institution's National Museum of American History collection. The work is an example of how modern advertising techniques, such as viral and interactive efforts, are being utilized for big-impact endeavors. (PRWeb Jun 24, 2008)

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]]> http://www.prweb.com/releases/2008/06/prweb1045834.htm Viral Pioneer Launches Campaign For Obama http://www.prweb.com/releases/2008/03/prweb791244.htm Advertising Creative Jack Goldenberg wanted to create a viral effort to support Barack Obama for President, and in doing so has launched a small business. What started as a wristwatch to spark conversations has now become an online business. Goldenberg knows a great deal about creating viral campaigns that catch fire as his unique approach to viral marketing helped launch McDonald's Happy Meal, Cabbage Patch Kids dolls, and Pop Rocks candy. (PRWeb Mar 25, 2008)

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]]> http://www.prweb.com/releases/2008/03/prweb791244.htm Internet Phenom Signs with Kevin Glennon http://www.prweb.com/releases/2007/12/prweb589111.htm Internet phenomenon TownieNews.com has signed Kevin Glennon as agency of record. The web site, most famous for its series of viral videos by fictional sports commentator Paul "Fitzy" Fitzgerald, chose Kevin Glennon to help spurn new media growth and convert the Internet success of the company to more traditional outlets. (PRWeb Dec 21, 2007)

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]]> http://www.prweb.com/releases/2007/12/prweb589111.htm Charity Pub Crawl For Kids http://www.prweb.com/releases/2007/09/prweb555793.htm The 2007 Hancock Street Pub Crawl For Little Hearts raises awareness and money for the Little Hearts organization to help kids and families dealing with congenital heart defects. It is the biggest charity pub crawl in the Boston area. (PRWeb Sep 25, 2007)

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]]> http://www.prweb.com/releases/2007/09/prweb555793.htm Marketer Dares Bill Ford To Move Boldly http://www.prweb.com/releases/2007/06/prweb531032.htm A recent article by Boston-based marketer Kevin Glennon discusses how bold moves such as experitential marketiing could revive the failing Ford Motor Corporation. The article, "Ford Motors Needs a Zipcar" recieved hundreds of letters, emails, and phone calls, but not one from the Ford Motor Corporation. (PRWeb Jun 6, 2007)

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]]> http://www.prweb.com/releases/2007/06/prweb531032.htm New Article Explains Turner's Aqua Teen Fiasco Not Viral Marketing - But Mayor Menino's Was http://www.prweb.com/releases/2007/02/prweb502994.htm Kevin Glennon published an article explaining just what happened in Boston during the Aqua Teen Hunger Force "Mooninite" bomb scare. It details how Turner did not put together a viral campaign, but that the city of Boston did put one together in response. It also shows how both Boston and Turner failed in controlling the public relations for the event, and how all of it should never have happened. (PRWeb Feb 7, 2007)

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]]> http://www.prweb.com/releases/2007/02/prweb502994.htm Experiential Marketing Empowers Gamers http://www.prweb.com/releases/2006/12/prweb488817.htm The Offices of Kevin Glennon released a new white paper entitled, "Virtual Test Drive: Empowering The Experience." The paper explores how experiential marketing can be employed in online video games to reach larger audiences and more receptive customers with a richer brand experience. (PRWeb Dec 8, 2006)

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]]> http://www.prweb.com/releases/2006/12/prweb488817.htm Master Design Fast Lanes Client Models http://www.prweb.com/releases/2006/04/prweb377045.htm The California-based Master Design clothing company has begun using only clients as models with their new collectible, MASTCAR. The move is to strengthen their belief that mature women should be featured, not supplanted by younger models. (PRWeb Apr 25, 2006)

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]]> http://www.prweb.com/releases/2006/04/prweb377045.htm The Advent Of Ownedvertising http://www.prweb.com/releases/2005/09/prweb272541.htm Kevin Glennon employees a new marketing technique called "Ownedvertising" to capture the attention -- and names -- of top advertising executives. (PRWeb Sep 6, 2005)

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]]> http://www.prweb.com/releases/2005/09/prweb272541.htm Listening To Live Radio Through A Videogame? http://www.prweb.com/releases/2005/06/prweb255862.htm Kevin Glennon explores next-generation advertising possibilities, including such ideas a listening to live radio through video games, "changing stations" while on telephone hold, and other concepts. (PRWeb Jun 30, 2005)

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