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     <title>CHIP Home Income Plan Launches New Branding Initiative </title>
     <link>http://www.prweb.com/releases/2005/09/prweb286681.htm</link><description>   <![CDATA[ <P>Less than three months after appointing new agency McDonnell Haynes Integrated Communications Partners, CHIP (Canadian Home Income Plan) launched a comprehensive new rebranding effort today. Built around the theme of "Wouldn't it be nice&#8482;," the integrated repositioning is being communicated through two new brand response TV spots, numerous pieces of consumer collateral, materials for financial professionals, salesforce tools, public relations, as well as a fresh logo and corporate identity. (PRWeb Sep 19, 2005)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2005/09/prweb286681.htm">http://www.prweb.com/releases/2005/09/prweb286681.htm</a></P>]]>
                </description><pubDate>Mon, 19 Sep 2005 07:00:00 GMT</pubDate>
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     <title>Michelina's Sings a New Tune with McDonnell Haynes</title>
     <link>http://www.prweb.com/releases/2005/08/prweb270437.htm</link><description>   <![CDATA[ <P>McDonnell Haynes Integrated Communications Partners has been selected as the advertising agency for the Michelina&#8217;s&#174; brand of frozen entrees in Canada. The brand is well known for its &#8220;Hey, Michelina&#8217;s&#8221; TV campaign that adapted the &#8220;Macarena&#8221; song and helped take Michelina&#8217;s to a number one market share. (PRWeb Aug 10, 2005)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2005/08/prweb270437.htm">http://www.prweb.com/releases/2005/08/prweb270437.htm</a></P>]]>
                </description><pubDate>Wed, 10 Aug 2005 07:00:00 GMT</pubDate>
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     <title>Michelina's Sings a New Tune with McDonnell Haynes</title>
     <link>http://www.prweb.com/releases/2005/08/prweb270436.htm</link><description>   <![CDATA[ <P>McDonnell Haynes Integrated Communications Partners has been selected as the advertising agency for the Michelina&#8217;s&#174; brand of frozen entrees in Canada. The brand is well known for its &#8220;Hey, Michelina&#8217;s&#8221; TV campaign that adapted the &#8220;Macarena&#8221; song and helped take Michelina&#8217;s to a number one market share. (PRWeb Aug 10, 2005)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2005/08/prweb270436.htm">http://www.prweb.com/releases/2005/08/prweb270436.htm</a></P>]]>
                </description><pubDate>Wed, 10 Aug 2005 07:00:00 GMT</pubDate>
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     <title>Schneiders&#174; Thinks Ad Agency McDonnell Haynes Is Hot Stuff</title>
     <link>http://www.prweb.com/releases/2005/08/prweb268868.htm</link><description>   <![CDATA[ <P>McDonnell Haynes Integrated Communications Partners has been hired to do communications for the Schneiders brand, known for its Canadian market leadership in popular meat categories like hot dogs, luncheon meats, ham and deli meats with brand names that are trusted family favourites across Canada such as Red Hots&#174;, Lunch Mate&#174;, Oh Naturel!&#8482; and Hot Rods&#174;. For over a century, the name "Schneiders" has been synonymous with craftsmanship, tradition, and quality products.  The Schneiders brand is owned and distributed by Maple Leaf Foods &#8211; Canada&#8217;s leading food processor, exporting to more than 80 countries in the world. (PRWeb Aug 5, 2005)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2005/08/prweb268868.htm">http://www.prweb.com/releases/2005/08/prweb268868.htm</a></P>]]>
                </description><pubDate>Fri, 05 Aug 2005 07:00:00 GMT</pubDate>
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     <title>Canadian Home Income Plan appoints McDonnell Haynes as Communications AOR</title>
     <link>http://www.prweb.com/releases/2005/07/prweb265660.htm</link><description>   <![CDATA[ <P>Canadian Home Income Plan Corporation (CHIP) announced today that McDonnell Haynes Integrated Communications Partners has been chosen as their Communications Agency of Record (AOR). The CHIP Home Income Plan allows seniors to unlock a portion of their home equity while maintaining complete control of their homeownership.  The CHIP Home Income Plan is available to homeowners 62 years of age and older and allows them to access up to $500,000 in tax-free money from their home&#8217;s equity.  The CHIP Home Income Plan is a uniquely designed financial solution with no regular repayment required. (PRWeb Jul 27, 2005)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2005/07/prweb265660.htm">http://www.prweb.com/releases/2005/07/prweb265660.htm</a></P>]]>
                </description><pubDate>Wed, 27 Jul 2005 07:00:00 GMT</pubDate>
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     <title>McDonnell Haynes supports Derek Hatfield's attempt to win the 5-Oceans solo sailing race</title>
     <link>http://www.prweb.com/releases/2005/07/prweb264065.htm</link><description>   <![CDATA[ <P>McDonnell Haynes Integrated Communications Partners has developed a new fundraising advertising campaign to support Canadian Derek Hatfield's bid to sail around the world on board Spirit of Canada &#8211; the most sophisticated racing boat in the world. (PRWeb Jul 21, 2005)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2005/07/prweb264065.htm">http://www.prweb.com/releases/2005/07/prweb264065.htm</a></P>]]>
                </description><pubDate>Thu, 21 Jul 2005 07:00:00 GMT</pubDate>
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