zoomzoom - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/171679.xml zoomzoom - Press Releases en xml@emediawire.com xml@emediawire.com 30 Something Big is Happening in Norfolk http://www.prweb.com/releases/2006/11/prweb484236.htm A pitch with a difference by local marketing team beats off stiff competition to win a £140k marketing contract for Breckland Rev Project. (PRWeb Nov 30, 2006)

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]]> http://www.prweb.com/releases/2006/11/prweb484236.htm Initiative Secures Biggest-Ever IPC Media & AOL UK Partnership for Bernard Matthews http://www.prweb.com/releases/2006/05/prweb380300.htm Initiative has developed a powerful new creative partnership between Bernard Matthews, IPC Media and Time Warner sibling AOL UK that sees the launch of the food manufacturers’ Family Time campaign. The press and online deal forms a key part of Bernard Matthews’ new media strategy for 2006. (PRWeb May 15, 2006)

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]]> http://www.prweb.com/releases/2006/05/prweb380300.htm Bernard Matthews Overhauls Media Strategy to Get Closer to Consumers http://www.prweb.com/releases/2006/05/prweb380293.htm Next week sees the launch of a new integrated campaign from Bernard Matthews - the first major activity since appointing Initiative as its new media agency, last November. (PRWeb May 8, 2006)

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]]> http://www.prweb.com/releases/2006/05/prweb380293.htm Bernard Matthews in First-Ever TV Sponsorship http://www.prweb.com/releases/2006/05/prweb380306.htm Bernard Matthews starts its first-ever TV sponsorship next week. The UK’s eighth largest grocery brand will sponsor ITV’s daytime programme ‘Mum’s on Strike’. The deal is one of several media firsts this year for the brand, planned and bought by Initiative. The agency won the £7m account in November 2005. Creative is managed in-house. (PRWeb May 4, 2006)

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