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     <title>A New White Paper: The Buying Personality You Court Determines Loyalty</title>
     <link>http://www.prweb.com/releases/2006/08/prweb421782.htm</link><description>   <![CDATA[ <P>Whetstone Edge partners William D. Todor, Ph.D. and John I. Todor, Ph.D. have released a new white paper that discusses the psychological principles underlying committed, loyal and profitable customers as well as the business strategies to put these principles into action (PRWeb Aug 9, 2006)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2006/08/prweb421782.htm">http://www.prweb.com/releases/2006/08/prweb421782.htm</a></P>]]>
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     <title>Whetstone Edge Partners Speak On Building Customer Equity at IBM Conference</title>
     <link>http://www.prweb.com/releases/2006/08/prweb421788.htm</link><description>   <![CDATA[ <P>IBM has invited The Whetstone Edge, LLC partners to speak to their worldwide customer base at an upcoming conference. According to IBM, their customers a looking for leading edge ways to enhance the customer experience and thereby deepening customer loyalty. Whetstone Edge partners will share their insights in two sessions: &#8220;The Customer Experience and Profitability,&#8221; and &#8220;Aligning Corporate Strategies to Build Customer Equity.&#8221; (PRWeb Aug 9, 2006)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2006/08/prweb421788.htm">http://www.prweb.com/releases/2006/08/prweb421788.htm</a></P>]]>
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     <title>New Customer Experience Seminar on Split Buying Personalities Offered by The Whetstone Edge</title>
     <link>http://www.prweb.com/releases/2006/07/prweb414040.htm</link><description>   <![CDATA[ <P>A new teleseminar entitled &#8220;Split Buying Personalities, the Customer Experience and Profitability&#8221; is scheduled on August 3rd, offered by The Whetstone Edge, LLC. Understanding the different buying personalities is the key to reaching today&#8217;s customer. This teleseminar will show businesses how to develop customer experiences that are engaging and compelling, leading to greater loyalty and profitability (PRWeb Jul 21, 2006)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2006/07/prweb414040.htm">http://www.prweb.com/releases/2006/07/prweb414040.htm</a></P>]]>
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     <title>New Blog on the Psychology of the Customer Experience by The Whetstone Edge</title>
     <link>http://www.prweb.com/releases/2006/07/prweb413194.htm</link><description>   <![CDATA[ <P>The Whetstone Edge, LLC announces a new blog, www.OnCustomers.com. Managing partner, John I. Todor, Ph.D. discusses the psychological principles and business strategies that engage customers and lead to greater desire, commitment and loyalty. (PRWeb Jul 20, 2006)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2006/07/prweb413194.htm">http://www.prweb.com/releases/2006/07/prweb413194.htm</a></P>]]>
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     <title>New Teleseminar Offered on the Psychology of the Customer Experience </title>
     <link>http://www.prweb.com/releases/2006/06/prweb396663.htm</link><description>   <![CDATA[ <P>The Whetstone Edge, LLC, a customer-centric strategy consulting firm announces that on June 15, 2006, managing partner John I. Todor, Ph.D. will be presenting a teleseminar on &#8220;The Psychology of the Customer Experience.&#8221; The teleseminar is sponsored by the Association for the Advancement of Relationship Marketing as part of its Customer Equity Initiative. (PRWeb Jun 10, 2006)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2006/06/prweb396663.htm">http://www.prweb.com/releases/2006/06/prweb396663.htm</a></P>]]>
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