PRWeb.com Press Release Feed - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/190276.xml PRWeb.com Press Release Feed - Press Releases en xml@emediawire.com xml@emediawire.com 30 Ann Marie Beasley of Symantec, at 2007 SMP Event, On How to Make Market Intelligence More Strategic http://www.prweb.com/releases/2007/05/prweb524728.htm Symantec's Ann Marie Beasley will provide insights and advice to help companies better utilize their macro and micro market intelligence at the 2007 Software Marketing Perspectives Conference & Expo, to be held May 23-25, 2007 in Boston. Challenges and best practices will be addressed. (PRWeb May 9, 2007)

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]]> Wed, 09 May 2007 07:00:00 GMT http://www.prweb.com/releases/2007/05/prweb524728.htm Software Magazine Announces Move to Digital Version, Six-Time Frequency http://www.prweb.com/releases/2006/07/prweb412915.htm Software Magazine has announced the move to delivery as a digital-only version, consistent with trends in technology publishing towards electronic delivery of files. Software Magazine will be published digitally six times per year and targeted to 20,000 technology decision makers who are CIOs, IT managers, directors of development, and managers of infrastructure, networks and databases. (PRWeb Jul 19, 2006)

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]]> Wed, 19 Jul 2006 07:00:00 GMT http://www.prweb.com/releases/2006/07/prweb412915.htm Pragmatic Expert Steve Johnson Prioritizes Product Management Activity for Agile Environments at the 2006 SMP Event http://www.prweb.com/releases/2006/06/prweb392195.htm Steve Johnson, an instructor with Pragmatic Marketing prioritizes product management activity in an Agile development environment at The 2006 Software Marketing Perspectives Conference and Expo, being held June 12-14, 2006 at the Santa Clara Convention Center. Johnson will share methods that enable product managers to be more effective in the tighter development cycle world of Agile development. Johnson has unique insight into the role of product management and will be sharing his recommendations regarding how product managers can be more effective in the Agile world. (PRWeb Jun 1, 2006)

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]]> Thu, 01 Jun 2006 07:00:00 GMT http://www.prweb.com/releases/2006/06/prweb392195.htm CEO Bill Leake Shows How to Avoid Search Engine Marketing Malpractice at the 2006 SMP Event http://www.prweb.com/releases/2006/05/prweb385912.htm Bill Leake, CEO of Apogee Search (www.apogeesearch.com), the b2b internet marketing firm, wants to show you how to avoid search engine marketing malpractice at The 2006 Software Marketing Perspectives Conference and Expo, held June 12-14, 2006 at the Santa Clara Convention Center. Leake is one of a rare breed – a marketing expert that speaks the technical details required to execute both the strategy and tactics necessary to succeed in b2b internet/online marketing world.Leake shares his mantra, “it’s all about converting clicks to leads” as he brings real-life examples of the good, the bad, and the ugly of search engine marketing. Leake debunks conventional wisdom with his insight gained from enabling small, medium, and large organizations to convert web traffic into opportunities and closed deals. (PRWeb May 24, 2006)

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]]> Wed, 24 May 2006 07:00:00 GMT http://www.prweb.com/releases/2006/05/prweb385912.htm Innovation Guru Luke Hohmann Brings The Innovation Games to the 2006 SMP Event http://www.prweb.com/releases/2006/05/prweb385897.htm Luke Hohmann, creator of Innovation Games™ (www.enthiosys.com) brings his Innovation Games™ to The 2006 Software Marketing Perspectives Conference and Expo, held June 12-14, 2006 at the Santa Clara Convention Center. In the spirit of experiential learning and the ultimate example of eating your own dog food, each conference participant will play the Innovation Game Prune The Product Tree to learn how to improve product features, strategy and market-driven roadmaps.Hohmann has invited each and every attendee to assist in the planning of The 2007 Software Marketing Perspectives Conference and Expo by playing the Innovation Game Prune The Product Tree, which is designed to enable product managers to focus product development on the features that matter most to prospects and clients. (PRWeb May 19, 2006)

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]]> Fri, 19 May 2006 07:00:00 GMT http://www.prweb.com/releases/2006/05/prweb385897.htm Creating a New Development Culture Leveraging Lessons from the Open Source Community at the 2006 SMP Event http://www.prweb.com/releases/2006/05/prweb385884.htm Kenneth Kunin, VP of Product Management at SunGard, shares how he helped to create a new product and development culture within the $4B software company leveraging the spirit of the Open Source Community at The 2006 Software Marketing Perspectives Conference and Expo, held June 12-14, 2006 at the Santa Clara Convention Center. (PRWeb May 17, 2006)

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]]> Wed, 17 May 2006 07:00:00 GMT http://www.prweb.com/releases/2006/05/prweb385884.htm Product Management Expert Barbara Nelson Unlocks Secrets of Product Management in Agile Environments at the 2006 SMP Event http://www.prweb.com/releases/2006/05/prweb382855.htm Barbara Nelson, an instructor with Pragmatic Marketing (www.pragmaticmarketing.com) unlocks the secrets of product management in an Agile development environment at The 2006 Software Marketing Perspectives Conference and Expo, held June 12-14, 2006 at the Santa Clara Convention Center. Nelson has the inside track on new trends in product management and focuses on the role of product management in the ever changing development world. Nelson has been observing the Agile development trend since its infancy and is unveiling a new way of looking at product management for those high technology product managers and marketing professionals feeling the squeeze from shorter development cycles. (PRWeb May 10, 2006)

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]]> Wed, 10 May 2006 07:00:00 GMT http://www.prweb.com/releases/2006/05/prweb382855.htm VP Hugh Richards Quantifies the Mystery of Product Management at the 2006 SMP Event http://www.prweb.com/releases/2006/05/prweb379798.htm Hugh Richards, VP of Product Management and Marketing at QuIC (www.quic.com), a financial services institution, quantifies the mystery of product management at the 2006 Software Marketing Perspectives Conference and Expo, being held June 13-14, 2006 at the Santa Clara Convention Center. It’s only natural that Richards, a leader in a high-growth entrepreneurial firm, has taken action to quantify the impact of product management on product delivery, sales, and operational parameters. Richards shares his quantitative model, thus enabling product managers to quantify the strategic value of product management and answer the “what have you done for me lately?” (PRWeb May 3, 2006)

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]]> Wed, 03 May 2006 07:00:00 GMT http://www.prweb.com/releases/2006/05/prweb379798.htm Marketing Visionary Larry Weber Unleashes Pandemonium and the Building of Customer Communities at the 2006 SMP Event http://www.prweb.com/releases/2006/04/prweb376651.htm Larry Weber, CEO of the W2 Group (www.w2groupinc.com), who has spent the last three decades transforming software products and companies into household names such as Lotus 123 and SAP, unleashes his insight at The 2006 Software Marketing Perspectives Conference and Expo, being held June 12-14, 2006 at the Santa Clara Convention Center. Weber knows how to navigate the chaos and pandemonium called the Internet while escaping the ineffective software product launch mentality. Larry Weber’s keynote address challenges high technology marketing professionals to escape the tsunami of mediocrity. (PRWeb Apr 26, 2006)

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]]> Wed, 26 Apr 2006 07:00:00 GMT http://www.prweb.com/releases/2006/04/prweb376651.htm 2006 Software Marketing Perspectives Conference Adds More Exhibitors http://www.prweb.com/releases/2006/03/prweb362858.htm The 2006 Software Marketing Perspectives Conference and Expo, being held June 12-14, 2006 at the Santa Clara Convention Center, has brought in new exhibitors for the leading industry forum for high technology product managers. The conference is the first event to adopt a comprehensive view of the responsibilities of high technology marketing professionals from product management, product marketing, business development, public relations, and the impact of new emerging business models, including Software as a Service (SaaS). (PRWeb Mar 28, 2006)

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