PRWeb.com Press Release Feed - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/197259.xml PRWeb.com Press Release Feed - Press Releases en xml@emediawire.com xml@emediawire.com 30 Should Corporations Listen to their Customers? Should they Conduct Market Research? http://www.prweb.com/releases/2006/11/prweb484860.htm Insert "listen to your customers" in Google. What do you get? More than 75,000 hits. Try the key phrase "voice of the customer." What do you get? More than 530,000 hits! Every management consultant and marketing professor tell corporations to listen to their customers. Should they? And if they do, will they learn something meaningful? A recent study published in the Journal of Consumer Psychology provides some interesting answers. (PRWeb Nov 30, 2006)

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]]> Thu, 30 Nov 2006 08:00:00 GMT http://www.prweb.com/releases/2006/11/prweb484860.htm Can You Believe Your Customer? Can You Trust Traditional Market Research? http://www.prweb.com/releases/2006/05/prweb381098.htm One of the most common objectives of market research is to find the customers wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? A recent scientific study examined this possibility. (PRWeb May 5, 2006)

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