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     <title>Reputation Institute Releases In-Depth Findings on the State of Corporate Reputations in the Airline Industry</title>
     <link>http://www.prweb.com/releases/2008/07/prweb1074874.htm</link><description>   <![CDATA[ <P>Southwest Airlines Secures Top Spot as Most Reputable U.S. Airline -- It&#039;s not all about service (PRWeb Jul 14, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/07/prweb1074874.htm">http://www.prweb.com/releases/2008/07/prweb1074874.htm</a></P>]]>
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     <title>Reputation Institute Releases In-depth Findings on the State of Corporate Reputations in the Pharmaceutical Industry</title>
     <link>http://www.prweb.com/releases/2008/07/prweb1075044.htm</link><description>   <![CDATA[ <P>Genentech is the leader - Ethical behavior and transparency rise in importance. (PRWeb Jul 14, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/07/prweb1075044.htm">http://www.prweb.com/releases/2008/07/prweb1075044.htm</a></P>]]>
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     <title>The Most Respected Companies in the World -- Reputation Institute Releases Results of its Global Pulse 2008 Study </title>
     <link>http://www.prweb.com/releases/2008/06/prweb1004004.htm</link><description>   <![CDATA[ <P>Toyota motors into first place in Reputation Institute&#039;s annual Global Pulse 2008 Study. The study measures the overall respect, trust, esteem, and admiration consumers hold towards the largest 600 companies in the world. Governance and citizenship combined account for more than 30% of a company&#039;s reputation. (PRWeb Jun 9, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/06/prweb1004004.htm">http://www.prweb.com/releases/2008/06/prweb1004004.htm</a></P>]]>
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     <title>The Most Respected Companies in the United States - Reputation Institute Releases Results of its Global Pulse U.S. 2008 Study</title>
     <link>http://www.prweb.com/releases/2008/06/prweb958934.htm</link><description>   <![CDATA[ <P>Google claimed the top spot in Reputation Institute&#039;s annual Global Pulse U.S. 2008 Study. The study measures the overall respect, trust, esteem, and admiration consumers hold towards the largest 600 companies in the world, including the largest 150 U.S. companies. Governance and citizenship combined account for more than 30% of a company&#039;s reputation. (PRWeb Jun 4, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/06/prweb958934.htm">http://www.prweb.com/releases/2008/06/prweb958934.htm</a></P>]]>
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     <title>TippingSprung and Brandweek Launch &quot;The Brand Elastic&quot;</title>
     <link>http://www.prweb.com/releases/2008/04/prweb870554.htm</link><description>   <![CDATA[ <P>New blog offers up-to-date coverage of the brand-extension world. (PRWeb Apr 21, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/04/prweb870554.htm">http://www.prweb.com/releases/2008/04/prweb870554.htm</a></P>]]>
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     <title>Majken Schultz of Reputation Institute and Author of &quot;Taking Brand Initiative&quot; to Speak at The Conference Board&#039;s &#039;Corporate Image and Branding&#039; Workshop</title>
     <link>http://www.prweb.com/releases/2008/04/prweb852774.htm</link><description>   <![CDATA[ <P>Expert on corporate branding and reputation management and author of new book to address Conference Board workshop attendees on maximizing the performance of image, brands, and reputation. (PRWeb Apr 14, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/04/prweb852774.htm">http://www.prweb.com/releases/2008/04/prweb852774.htm</a></P>]]>
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     <title>&quot;Mission to Mississippi&quot; Wins Best Social Documentary</title>
     <link>http://www.prweb.com/releases/2008/04/prweb852854.htm</link><description>   <![CDATA[ <P>Filmmaker&#039;s first documentary is bestowed top honors at New York International Independent Film and Video Festival. (PRWeb Apr 14, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/04/prweb852854.htm">http://www.prweb.com/releases/2008/04/prweb852854.htm</a></P>]]>
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     <title>Honest Tea Launches New Tea Line-Up with Brighter Tastes and Labels</title>
     <link>http://www.prweb.com/releases/2008/03/prweb803394.htm</link><description>   <![CDATA[ <P>Honest Tea is launching a new line as they make the leap from health food stores into the mass market with an entirely revamped package design, via Moxie TM, Inc., New York. (PRWeb Mar 26, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/03/prweb803394.htm">http://www.prweb.com/releases/2008/03/prweb803394.htm</a></P>]]>
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     <title>CBX Announces First Student Design Contest - CBXtra Credit</title>
     <link>http://www.prweb.com/releases/2008/03/prweb780914.htm</link><description>   <![CDATA[ <P>The winning brand design will earn one student a paid summer &#039;08 internship at New York-based brand and design consultancy, CBX. (PRWeb Mar 19, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/03/prweb780914.htm">http://www.prweb.com/releases/2008/03/prweb780914.htm</a></P>]]>
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     <title>Reputation Institute&#039;s Kasper Ulf Nielsen will Speak at The Conference Board&#039;s 2008 Employee Communication Workshops</title>
     <link>http://www.prweb.com/releases/2008/03/prweb754714.htm</link><description>   <![CDATA[ <P>Kasper Ulf Nielsen, a managing partner at Reputation Institute will address attendees at The Conference Board&#039;s 2008 Employee Communication Workshops in Chicago. (PRWeb Mar 10, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/03/prweb754714.htm">http://www.prweb.com/releases/2008/03/prweb754714.htm</a></P>]]>
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     <title>&#039;Mission to Mississippi&#039; to Screen in NYC March 5</title>
     <link>http://www.prweb.com/releases/2008/03/prweb734884.htm</link><description>   <![CDATA[ <P>This documentary film, chronicling the journey of 55 volunteers through the Katrina-ravaged Gulf Coast, will be featured at the New York International Independent Film and Video Festival (PRWeb Mar 3, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/03/prweb734884.htm">http://www.prweb.com/releases/2008/03/prweb734884.htm</a></P>]]>
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     <title>Multi Credit Bank Rebrands and Changes its Name to Multibank</title>
     <link>http://www.prweb.com/releases/2008/01/prweb627821.htm</link><description>   <![CDATA[ <P>Moxie TM, Inc., a New York-based brand design and development firm created the new look to complement the improved full service Panamanian bank. (PRWeb Jan 17, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/01/prweb627821.htm">http://www.prweb.com/releases/2008/01/prweb627821.htm</a></P>]]>
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     <title>Moxie TM Showcases Creativity with Brand Development and Design Website</title>
     <link>http://www.prweb.com/releases/2008/01/prweb611321.htm</link><description>   <![CDATA[ <P>New website provides insights, information and creative solutions to marketers. (PRWeb Jan 10, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/01/prweb611321.htm">http://www.prweb.com/releases/2008/01/prweb611321.htm</a></P>]]>
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     <title>TippingSprung Fields Fourth Annual Brand-Extension Survey</title>
     <link>http://www.prweb.com/releases/2008/01/prweb602771.htm</link><description>   <![CDATA[ <P>Survey, produced in collaboration with Brandweek magazine, names best and worst brand extensions in 10 popular categories. (PRWeb Jan 7, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/01/prweb602771.htm">http://www.prweb.com/releases/2008/01/prweb602771.htm</a></P>]]>
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     <title>Connecting With Hispanic Consumers Through Innovative Products, Branding and Design - &#191;Que Pasa, USA?</title>
     <link>http://www.prweb.com/releases/2008/01/prweb597031.htm</link><description>   <![CDATA[ <P>Tammy Vaserstein from international brand and package design firm, Moxie TM, Inc., offers strategic design suggestions when launching products for the Hispanic consumer. (PRWeb Jan 3, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/01/prweb597031.htm">http://www.prweb.com/releases/2008/01/prweb597031.htm</a></P>]]>
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     <title>Brastilo Handcrafted Furniture Launches in US</title>
     <link>http://www.prweb.com/releases/2007/12/prweb581921.htm</link><description>   <![CDATA[ <P>Direct-to-consumer home furniture is introduced with name and identity created by TippingSprung to emphasize its Brazilian origin and design. (PRWeb Dec 19, 2007)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2007/12/prweb581921.htm">http://www.prweb.com/releases/2007/12/prweb581921.htm</a></P>]]>
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     <title>Innovation Was King in 2007: Survey Pinpoints Marketers&#039; Top Strategies in 2007 -- and Top Five Resolutions for 2008</title>
     <link>http://www.prweb.com/releases/2007/12/prweb574847.htm</link><description>   <![CDATA[ <P>Next Level SMG, a brand strategy firm based in Pleasantville, NY, fielded its first Brand Strategy Trends Survey of marketers. Marketers&#039; 2007 and 2008 strategies, priorities and resolutions were uncovered. (PRWeb Dec 10, 2007)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2007/12/prweb574847.htm">http://www.prweb.com/releases/2007/12/prweb574847.htm</a></P>]]>
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     <title>Macro Societal Trends Impacting Innovation in 2008 Revealed: Analyzing Macro Societal Trends Allow Marketers to Stay Ahead of the Competition</title>
     <link>http://www.prweb.com/releases/2007/12/prweb574180.htm</link><description>   <![CDATA[ <P>Seven macro societal trends that will shape product and service innovation in 2008 have been released by Dragon Rouge, the international brand and design consultancy. (PRWeb Dec 5, 2007)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2007/12/prweb574180.htm">http://www.prweb.com/releases/2007/12/prweb574180.htm</a></P>]]>
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     <title>TippingSprung Appoints Cameron C. Dubes President of New Non-Profit Division</title>
     <link>http://www.prweb.com/releases/2007/11/prweb566160.htm</link><description>   <![CDATA[ <P>The New York-based brand consultancy has launched a new division, TippingSprung Cause, to serve not-for-profit organizations and has tapped Cameron Dubes, a 27-year veteran of not-for-profit professional service as president. (PRWeb Nov 5, 2007)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2007/11/prweb566160.htm">http://www.prweb.com/releases/2007/11/prweb566160.htm</a></P>]]>
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     <title>Not-for-Profit Organizations Benefit from Corporate Marketing Strategies </title>
     <link>http://www.prweb.com/releases/2007/10/prweb559444.htm</link><description>   <![CDATA[ <P>Not-for-proft organizations know the importance of branding, but many need help on how to do it successfully. Here is a brief synopsis of an article originally published in The Chronicle of Philanthropy that explains best practices. (PRWeb Oct 10, 2007)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2007/10/prweb559444.htm">http://www.prweb.com/releases/2007/10/prweb559444.htm</a></P>]]>
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     <title>Drink &#38; Shrink Squeezes into Weight Management Category - First Hoodia-Enhanced Shakes Debut Nationally</title>
     <link>http://www.prweb.com/releases/2007/08/prweb544967.htm</link><description>   <![CDATA[ <P>The first hoodia-enhanced shakes are being introduced by Scientific Response with packaging designed by New York-based brand design firm, MoxieTM. (PRWeb Aug 8, 2007)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2007/08/prweb544967.htm">http://www.prweb.com/releases/2007/08/prweb544967.htm</a></P>]]>
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     <title>TippingSprung Fields Second Brand-Naming Survey -- Survey, in Collaboration with Brandweek Magazine, Identifies Best and Worst Brand Names in 10 Popular Categories</title>
     <link>http://www.prweb.com/releases/2007/06/prweb536347.htm</link><description>   <![CDATA[ <P>Results from brand consultancy, TippingSprung&#039;s Second Annual Brand-Naming Survey of the best and worst brand names reveals key trends in corporate and product naming. The survey was conducted in collaboration with marketing news weekly, Brandweek magazine. (PRWeb Jun 28, 2007)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2007/06/prweb536347.htm">http://www.prweb.com/releases/2007/06/prweb536347.htm</a></P>]]>
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     <title>HBA Manufacturing&#039;s On-the-Go and Easy-to-Use Wipes Extend into New Categories -- iCare Brand Gets a Redesign as it Moves to Compete with Other Top Tier Brands</title>
     <link>http://www.prweb.com/releases/2007/06/prweb529873.htm</link><description>   <![CDATA[ <P>A redesign for HBA Manufacturing&#039;s iCare brand of antibacterial wipes by New York-based MoxieTM, extends the brand across several new categories and provides a fresh, new image for the brand. (PRWeb Jun 4, 2007)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2007/06/prweb529873.htm">http://www.prweb.com/releases/2007/06/prweb529873.htm</a></P>]]>
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     <title>Gourmet Brownies Do a World of Good as Greyston Bakery Launches E-Commerce Website</title>
     <link>http://www.prweb.com/releases/2007/02/prweb507764.htm</link><description>   <![CDATA[ <P>The Greyston Foundation bakes brownies to give people jobs. Its new e-commerce site designed by Ditto! has given its customers a new and delicious way to show that they care. (PRWeb Feb 28, 2007)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2007/02/prweb507764.htm">http://www.prweb.com/releases/2007/02/prweb507764.htm</a></P>]]>
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     <title>TippingSprung Brand-Extension Survey Featured on The Today Show</title>
     <link>http://www.prweb.com/releases/2007/01/prweb500253.htm</link><description>   <![CDATA[ <P>The best and worst brand extensions from the TippingSprung/Brandweek brand extension survey were revealed on NBC&#039;s Today Show. (PRWeb Jan 26, 2007)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2007/01/prweb500253.htm">http://www.prweb.com/releases/2007/01/prweb500253.htm</a></P>]]>
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     <title>Stubb&#039;s Bar-B-Q Launches Licensing Program - Fast-growing Brand Engages TippingSprung to Address the Barbecue Lifestyle</title>
     <link>http://www.prweb.com/releases/2007/01/prweb498582.htm</link><description>   <![CDATA[ <P>Stubb&#039;s Legendary Kitchen has partnered with TippingSprung to extend its brand through licensing into new categories related to the &quot;Bar-B-Q Lifestyle&quot; (PRWeb Jan 22, 2007)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2007/01/prweb498582.htm">http://www.prweb.com/releases/2007/01/prweb498582.htm</a></P>]]>
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     <title>TippingSprung Fields Third Annual Brand-Extension Survey</title>
     <link>http://www.prweb.com/releases/2006/12/prweb493223.htm</link><description>   <![CDATA[ <P>Survey, in collaboration with Brandweek magazine, names best and worst brand extensions in 10 popular categories (PRWeb Dec 20, 2006)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2006/12/prweb493223.htm">http://www.prweb.com/releases/2006/12/prweb493223.htm</a></P>]]>
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     <title>Holiday Gift Giving Tips for Men: U.S. and European Men Reveal Top Brand Choices</title>
     <link>http://www.prweb.com/releases/2006/12/prweb489184.htm</link><description>   <![CDATA[ <P>International brand design firm, Dragon Rouge, polls 9,000 men in U.S. and Europe on their favorite brands. (PRWeb Dec 11, 2006)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2006/12/prweb489184.htm">http://www.prweb.com/releases/2006/12/prweb489184.htm</a></P>]]>
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     <title>Safekeeper -- the First Complete Internet Security Software Package for Parents Rolls out Nationally; All-in-one Solution to Keep Children Safe Online</title>
     <link>http://www.prweb.com/releases/2006/12/prweb486191.htm</link><description>   <![CDATA[ <P>Dragon Rouge, an international brand design firm, has created a package design for the new Safekeeper software that conveys a strong sense of Internet safety and security for parents. (PRWeb Dec 4, 2006)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2006/12/prweb486191.htm">http://www.prweb.com/releases/2006/12/prweb486191.htm</a></P>]]>
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     <title>New Starbrite Whitening Toothpaste to Debut in Victoria&#039;s Secret Stores - Cosmetic Dentist&#039;s Proprietary Formula Promises a Celebrity Star Power White Smile</title>
     <link>http://www.prweb.com/releases/2006/11/prweb479886.htm</link><description>   <![CDATA[ <P>Starbrite whitening toothpaste developed by New York-based cosmetic dentist, Dr. Debra Glassman, will debut this week in Victoria&#039; Secret flagship stores.  MoxieTM, a New York-based package design firm, created the bright pink package to highlight the product&#039;s cosmetic appeal. (PRWeb Nov 20, 2006)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2006/11/prweb479886.htm">http://www.prweb.com/releases/2006/11/prweb479886.htm</a></P>]]>
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     <title>How to Use Story to Energize a Brand -- 5 Tips to Help Develop Emotionally Resonant Brands </title>
     <link>http://www.prweb.com/releases/2006/10/prweb464613.htm</link><description>   <![CDATA[ <P>Character, a Portland, OR-based firm, provides tips on how brands can effectively use story to gain a competitive advantage in the marketplace. (PRWeb Oct 30, 2006)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2006/10/prweb464613.htm">http://www.prweb.com/releases/2006/10/prweb464613.htm</a></P>]]>
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     <title>Primal Branding Named One of Best Reads for 2006 by Retail Trade Magazine</title>
     <link>http://www.prweb.com/releases/2006/10/prweb452201.htm</link><description>   <![CDATA[ <P>Business book, Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future, by Patrick Hanlon has been chosen as one of the best books this year by Display &#38; Design Ideas Magazine. The book has successfully widened its appeal beyond marketing and branding audiences. (PRWeb Oct 19, 2006)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2006/10/prweb452201.htm">http://www.prweb.com/releases/2006/10/prweb452201.htm</a></P>]]>
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     <title>Dragon Rouge Fields First Beverage Package Survey --  U.S. and European Consumers Polled on Preference for Aluminum, Glass or Plastic for Water, Spirits and Beer </title>
     <link>http://www.prweb.com/releases/2006/07/prweb410740.htm</link><description>   <![CDATA[ <P>A poll of U.S. and European consumers reveals package preferences for spirits, beer, water, and soda. Negative perceptions about plastic bottles for beer and spirits prevail. (PRWeb Jul 17, 2006)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2006/07/prweb410740.htm">http://www.prweb.com/releases/2006/07/prweb410740.htm</a></P>]]>
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