Northwestern University - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/215965.xml Northwestern University - Press Releases en xml@emediawire.com xml@emediawire.com 30 The Elusive Fan Podcast: Selling Pro Football Before the Super Bowl http://www.prweb.com/releases/2007/01/prweb497548.htm In what may be a forgotten era of pro football for many football fans, The Elusive Fan Podcast explores an exciting NFL championship game before the creation of the Super Bowl. Bob Wetoska, starting right tackle for the 1963 NFL Champion Chicago Bears, appears this week on The Elusive Fan Podcast to talk about the legendary hard-fought NFL championship game between the George Halas-led Chicago Bears and a New York Giants team that included Frank Gifford and Y.A. Tittle. (PRWeb Jan 17, 2007)

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]]> http://www.prweb.com/releases/2007/01/prweb497548.htm The Elusive Fan Picks: Ten Worst Sports Brands http://www.prweb.com/releases/2006/10/prweb458362.htm In the universe of high-performing premium sports brands, little is said about those brands that have either failed to make the grade or are mired in the failure zone after an initial successful run. The Elusive Fan Podcast has taken the leap with a list that includes the National Hockey League, Barry Bonds and the XFL. (PRWeb Oct 25, 2006)

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]]> http://www.prweb.com/releases/2006/10/prweb458362.htm The Elusive Fan Brings Sports Marketing to Your iPod: Podcast Based on the Definitive Playbook for Transforming Sports http://www.prweb.com/releases/2006/09/prweb443001.htm The Elusive Fan podcast, a 30-minute weekly show on the exploding field of sports marketing, launched this week at theelusivefan.podshow.com. The podcast is based on the recently published book by world-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields entitled "The Elusive Fan: Reinventing Sports in a Crowded Marketplace" (McGraw-Hill), which is a groundbreaking guide to engaging and retaining today’s fragmented, ever-shifting and increasingly demanding sports fans. (PRWeb Sep 28, 2006)

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