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     <title>Author and Media Futurist Gerd Leonhard Releases New Book Online -- for Free </title>
     <link>http://www.prweb.com/releases/2007/10/prweb557623.htm</link><description>   <![CDATA[ <P>Media Futurist Gerd Leonhard, co-author of the influential book The Future of Music (Berklee Press, 2005), now seizes the future of publishing by releasing his new book, The End of Control, online. Interested readers can simply go to www.endofcontrol.com and receive a new chapter every week -- via the website, email, RSS, PDF, MP3 podcasts, or online video -- free of charge. The End of Control (EoC) expands on the key topics introduced in The Future of Music while escalating the debate out of the music realm and into media at large. EoC addresses the single most important issue underlying many debates about the future of media: who controls what, why, when, and where, and how can digital content still generate revenues when most of the traditional ways of controlling its flow (i.e., distribution) are no longer available (PRWeb Oct 2, 2007)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2007/10/prweb557623.htm">http://www.prweb.com/releases/2007/10/prweb557623.htm</a></P>]]>
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