IEG, LLC - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/234554.xml IEG, LLC - Press Releases en xml@emediawire.com xml@emediawire.com 30 Music Sponsorship Spending To Total $1.04 Billion In 2008 http://www.prweb.com/releases/2008/04/prweb852904.htm North American-based companies will spend an estimated $1.04 billion to sponsor music venues, festivals and tours this year, a four percent increase from $1 billion in '07, according to IEG Sponsorship Report, the world's leading authority on sponsorship. (PRWeb Apr 14, 2008)

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]]> http://www.prweb.com/releases/2008/04/prweb852904.htm Spending On College Bowl Game Title Sponsorships To Total $53 Million In 2007 http://www.prweb.com/releases/2007/12/prweb587431.htm Sponsor spending to title college football bowl games will total $53 million in the '07-'08 bowl season that kicks off tonight, up 8.2 percent from $49 million last year, according to IEG Sponsorship Report, the world's leading authority on sponsorship. (PRWeb Dec 21, 2007)

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]]> http://www.prweb.com/releases/2007/12/prweb587431.htm Spending On College Sports Sponsorship To Total $515 Million In 2007 http://www.prweb.com/releases/2007/09/prweb553610.htm As students head back to campus for a new school year, IEG Sponsorship Report expects corporate spending on college sports to reach an all-time high. North American-based companies are expected to spend $515 million on college athletic programs, conferences and events in 2007, a 12.5 percent increase over the $458 million spent in '06. (PRWeb Sep 15, 2007)

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]]> http://www.prweb.com/releases/2007/09/prweb553610.htm IEG Adds Industry Veterans Yowell, Hirsh To Business Development Team http://www.prweb.com/releases/2007/08/prweb544951.htm IEG, LLC0--the leading source of sponsorship consulting, valuation, training, research and information--has hired two experienced sales executives to expand the company's ability to bring its unparalleled advice and counsel to a wide array of sponsors, properties and agencies. (PRWeb Aug 8, 2007)

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]]> http://www.prweb.com/releases/2007/08/prweb544951.htm Sponsorship Spending On Fairs And Festivals To Total $578 Million in 2007 http://www.prweb.com/releases/2007/06/prweb532903.htm As temperatures climb and the festival season begins in earnest, IEG Sponsorship Report expects sponsorship spending by North American companies on festivals, fairs and community events to total $578 million in 2007, up 15 percent from '06. (PRWeb Jun 14, 2007)

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]]> http://www.prweb.com/releases/2007/06/prweb532903.htm Motorsports Sponsorship Spending To Total $3.2 Billion in 2007 http://www.prweb.com/releases/2007/04/prweb519275.htm North American-based companies will spend an estimated $3.2 billion to sponsor motorsports teams, events, tracks and sanctioning bodies in 2007, up 11 percent from a $2.9 billion outlay in '06, according to IEG Sponsorship Report, the world's leading authority on sponsorship. (PRWeb Apr 18, 2007)

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]]> http://www.prweb.com/releases/2007/04/prweb519275.htm Sponsorships Of The Future To Be Defined At IEG's 24th Annual Sponsorship Conference - March 11 to 14, 2007 at the Chicago Hilton and Towers http://www.prweb.com/releases/2007/01/prweb497516.htm Call it Sponsorship 4.0 or whatever else, the next generation of the medium is here, arriving faster than anyone expected. Technological and social change has swept away much of what worked in the past, forcing brand and property marketers to rethink assumptions, develop completely different strategies and find unmatched new tools to reach markets that are no longer mass and audiences that may be live or virtual. The key to success will be drilling deep to make the one-on-one connections that count. Thus the theme of IEG's 24th annual conference on sports, entertainment, event, experience, affinity and cause marketing is The Next Big Thing Will Be a Million Little Things. IEG's annual conference is the premier meeting ground for more than 1,200 sponsors, agencies, media and sports, arts, event and entertainment marketers worldwide. (PRWeb Jan 17, 2007)

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