PRWeb.com Press Release Feed - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/235015.xml PRWeb.com Press Release Feed - Press Releases en xml@emediawire.com xml@emediawire.com 30 New ANA Webinar Series Helps Marketers Do More With Less http://www.prweb.com/releases/2009/04/prweb2327674.htm MarketingNPV in partnership with the ANA (Association of National Advertisers), announces a new series of training webinars designed to help the nation's biggest marketers develop more effective marketing measurement frameworks to meet the unprecedented fiscal challenges facing businesses today. (PRWeb Apr 17, 2009)

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]]> Fri, 17 Apr 2009 07:00:00 GMT http://www.prweb.com/releases/2009/04/prweb2327674.htm New Workshops Improve Marketing's Ability to Do More With Less http://www.prweb.com/releases/MarketingNPV/DoMorewithLessWorkshops/prweb2187334.htm MarketingNPV, the specialists in marketing measurement, today announced four new intensive workshops to help marketers pressured to do more with less. Each of the workshops focuses on a critical dimension of improving marketing payback, with examples and cases tailored to the individual company circumstances and exercises using the company's own data. (PRWeb Feb 26, 2009)

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]]> Thu, 26 Feb 2009 08:00:00 GMT http://www.prweb.com/releases/MarketingNPV/DoMorewithLessWorkshops/prweb2187334.htm New Marketing Dashboard Gallery Illustrates Benefits for Marketers http://www.prweb.com/releases/MarketingNPV/Dashboard_Gallery/prweb1961084.htm MarketingNPV, the highly specialized marketing measurement consulting firm has unveiled its new MarketingNPV Dashboard Gallery - a collection of dashboard views designed to illustrate to marketers some of the many different types of tools and reports available to help them make better decisions about allocating marketing resources. (PRWeb Feb 5, 2009)

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]]> Thu, 05 Feb 2009 08:00:00 GMT http://www.prweb.com/releases/MarketingNPV/Dashboard_Gallery/prweb1961084.htm Reluctant Blogger Back with More Key Marketing Measurement Insights http://www.prweb.com/releases/MarketingMeasurementBlog/MarketingMeasurementToday/prweb1896894.htm MarketingNPV, the highly specialized marketing performance measurement consulting firm announced today the return of its popular blog, Marketing Measurement Today. After a year hiatus, Pat LaPointe, Managing Partner for MarketingNPV has resumed blogging on the latest marketing measurement trends, insights and strategies to help marketers identify and track the right performance metrics to create successful marketing campaigns. (PRWeb Jan 21, 2009)

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]]> Wed, 21 Jan 2009 08:00:00 GMT http://www.prweb.com/releases/MarketingMeasurementBlog/MarketingMeasurementToday/prweb1896894.htm The 5 Most Important Questions to Gauge Marketing ROI Competency http://www.prweb.com/releases/marketingmeasurement/marketingmetrics/prweb1760974.htm The new issue of MarketingNPV Journal offers suggestions on how to frame an effective approach to marketing performance measurement that aligns marketing priorities with an organization's top- and bottom- line goals. (PRWeb Dec 17, 2008)

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]]> Wed, 17 Dec 2008 08:00:00 GMT http://www.prweb.com/releases/marketingmeasurement/marketingmetrics/prweb1760974.htm Experts Advise Avoiding the Brand Valuation Trap http://www.prweb.com/releases/2008/11/prweb1604094.htm Brand valuation is regarded by many marketers as providing the definitive proof of the business value of marketing. But a new article cautions marketers that using the current brand valuation surveys as proof of the value of marketing is a strategy that will surely backfire. The article, titled "My Brand's Bigger Than Your Brand - How NOT to get Caught in the Brand Valuation Trap," by Pat LaPointe, Managing Partner at MarketingNPV and Jonathan Knowles, CEO of Type 2 Consulting is now available online at www.MarketingNPV.com. (PRWeb Nov 13, 2008)

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]]> Thu, 13 Nov 2008 08:00:00 GMT http://www.prweb.com/releases/2008/11/prweb1604094.htm Webcast Series Focusing on Marketing Performance Measurement Hosted by MarketingNPV http://www.prweb.com/releases/MarketingMeasurementToday/MarketingNPV/prweb1258184.htm MarketingNPV hosts Marketing Measurement Today, a webcast series focusing on marketing performance measurement. Hosted by MarketingNPV partners and presented in association with SAS and BetterManagement.com, the monthly webcasts are designed to provide senior marketers with the information they need to help meet the challenges of marketing measurement and resource allocation. Featuring 30-minute sessions, Marketing Measurement Today offers tactical approaches to marketing measurement. (PRWeb Aug 28, 2008)

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]]> Thu, 28 Aug 2008 07:00:00 GMT http://www.prweb.com/releases/MarketingMeasurementToday/MarketingNPV/prweb1258184.htm Seven Solutions for Immediately Improving the Marketing Budgeting Process http://www.prweb.com/releases/marketingnpv/marketingmeasurement/prweb1134434.htm The new issue of MarketingNPV Journal examines the challenges inherent in the annual rites-of-marketing budgeting, and proposes seven solutions for immediately improving the marketing budgeting process. The cover story, "Marketing Budgets: New Planning Cycle, Same Old Insanity", explores how several emerging practices can breathe life into the antiquated marketing budgeting process. (PRWeb Jul 23, 2008)

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]]> Wed, 23 Jul 2008 07:00:00 GMT http://www.prweb.com/releases/marketingnpv/marketingmeasurement/prweb1134434.htm Kimberly-Clark CMO Discusses Marketing Performance Measurement in MarketingNPV's Measured Thoughts Webcast Series http://www.prweb.com/releases/2008/07/prweb1079654.htm MarketingNPV released the latest installment of its Measured Thoughts video webcast series featuring a one-on-one conversation with Kimberly-Clark Chief Marketing Officer Tony Palmer. Hosted by Dave Reibstein, William Woodside Professor of Marketing at Wharton School of Business and Managing Partner at MarketingNPV, the Measured Thoughts series offers insight from high level marketing executives on the challenges and importance of marketing measurement. (PRWeb Jul 8, 2008)

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]]> Tue, 08 Jul 2008 07:00:00 GMT http://www.prweb.com/releases/2008/07/prweb1079654.htm New Article Suggests Ways to Heal the Symptoms of Stalled Marketing Measurement http://www.prweb.com/releases/MarketingNPV/marketingmetrics/prweb1018424.htm A new article by Pat LaPointe, Managing Partner at MarketingNPV suggests that the cure for a stalled marketing measurement process lies not so much in data and analytics, but in better management of people, combined with more attention to process design and a shared responsibility with finance. The article, titled "Finding a Cure," is the cover story of the May/June issue of Marketing Management, a publication of the American Marketing Association. (PRWeb Jun 24, 2008)

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]]> Tue, 24 Jun 2008 07:00:00 GMT http://www.prweb.com/releases/MarketingNPV/marketingmetrics/prweb1018424.htm Global Healthcare Manufacturer McNeil Consumer Healthcare Discusses Marketing Performance Measurement in MarketingNPV's Measured Thoughts Webcast Series http://www.prweb.com/releases/2008/05/prweb956384.htm MarketingNPV released the latest installment of its Measured Thoughts video webcast series featuring a one-on-one conversation with McNeil Consumer Healthcare President Ashley McEvoy. Measured Thoughts is hosted by Dave Reibstein, William Woodside Professor of Marketing at Wharton School of Business and managing partner at http://www.MarketingNPV.com [MarketingNPV]. (PRWeb May 20, 2008)

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]]> Tue, 20 May 2008 07:00:00 GMT http://www.prweb.com/releases/2008/05/prweb956384.htm MarketingNPV Journal Investigates How do you Measure "Engagement"? http://www.prweb.com/releases/marketingnpv/marketingmetrics/prweb883634.htm The new issue of MarketingNPV Journal investigates: measuring engagement as a critical measurement of customer value and brand strength, calculating the value of referrals, and re-establishing trust in marketing metrics and marketing measurement. (PRWeb Apr 24, 2008)

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]]> Thu, 24 Apr 2008 07:00:00 GMT http://www.prweb.com/releases/marketingnpv/marketingmetrics/prweb883634.htm Diageo CMO Shares Secrets of Worldwide Marketing Measurement in MarketingNPV's Measured Thoughts Webcast Series http://www.prweb.com/releases/marketingmeasurement/MeasuredThoughts/prweb715673.htm MarketingNPV announces the availability of the latest installment of the http://www.marketingnpv.com/about/webcasts/measuredthoughts [Measured Thoughts __title__ Measured Thoughts video webcast series] video webcast series featuring a one-on-one conversation with Diageo's CMO, Rob Malcolm. Measured Thoughts is hosted by Dave Reibstein, William Woodside Professor of Marketing at Wharton School of Business, and managing partner at http://www.marketingnpv.com [MarketingNPV __title__ All things marketing measurement]. (PRWeb Feb 22, 2008)

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]]> Fri, 22 Feb 2008 08:00:00 GMT http://www.prweb.com/releases/marketingmeasurement/MeasuredThoughts/prweb715673.htm MarketingNPV Journal Asks, "Can You Rebuild Trust in Research as a Marketing Measurement Tool?" http://www.prweb.com/releases/2008/01/prweb641841.htm The new issue of MarketingNPV Journal takes a look at: the credibility of marketing research as a measurement tool; 7 emerging marketing metrics; the state of B2B segmentation, and a case study of a marketing dashboard failure (and pending resurrection). (PRWeb Jan 22, 2008)

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]]> Tue, 22 Jan 2008 08:00:00 GMT http://www.prweb.com/releases/2008/01/prweb641841.htm GE CMO Dan Henson Kick's Off Measured Thoughts Webcast Series with MarketingNPV Partner Dave Reibstein http://www.prweb.com/releases/2008/01/prweb602781.htm MarketingNPV today launched Measured Thoughts, a video webcast series featuring a one-on-one conversation with today's leading CMOs offering executive-level insight into the efforts required to measure the payback on marketing initiatives. The series is hosted by Dave Reibstein, William Woodside Professor of Marketing at Wharton School of Business, and managing partner at MarketingNPV. Dave's first guest is Dan Henson, CMO, General Electric. (PRWeb Jan 8, 2008)

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]]> Tue, 08 Jan 2008 08:00:00 GMT http://www.prweb.com/releases/2008/01/prweb602781.htm Leading Authority on Links Between Customer Value/Behavior And Financial Value Creation Kelvin Taylor Joins MarketingNPV http://www.prweb.com/releases/2007/12/prweb576014.htm Kelvin Taylor, a leading authority on measuring the links between customer value/behavior and financial value creation, has joined MarketingNPV as partner. In this role, Kelvin will be responsible for the development of pragmatic innovative measurement and resource allocation solutions. (PRWeb Dec 13, 2007)

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]]> Thu, 13 Dec 2007 08:00:00 GMT http://www.prweb.com/releases/2007/12/prweb576014.htm MarketingNPV Journal Provides Marketers With Resources for the 2008 Planning Season and Beyond http://www.prweb.com/releases/2007/09/prweb555558.htm The current issue of MarketingNPV Journal provides solutions for today's marketers to help them shore up their knowledge and make more disciplined - and defensible - budgeting decisions for the 2008 planning season and beyond. (PRWeb Sep 25, 2007)

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]]> Tue, 25 Sep 2007 07:00:00 GMT http://www.prweb.com/releases/2007/09/prweb555558.htm MarketingNPV Announces Two New Webcast Series Designed to Help Marketers Meet the Challenges of Measurement and Resource Allocation http://www.prweb.com/releases/2007/09/prweb552872.htm MarketingNPV today announced the launch of two new webcast series: Marketing Measurement Today and Measured Thoughts with Dave Reibstein. These series are designed to provide senior marketers with the information they need today to help meet the challenges of marketing measurement and resource allocation. (PRWeb Sep 12, 2007)

Read the full story at http://www.prweb.com/releases/2007/09/prweb552872.htm

]]> Wed, 12 Sep 2007 07:00:00 GMT http://www.prweb.com/releases/2007/09/prweb552872.htm New Issue of MarketingNPV Journal Finds Marketing Measurement Improving, but Progress is Slow http://www.prweb.com/releases/2007/06/prweb534848.htm While some great strides have been made in the realm of marketing measurement, many marketers still seem to be floating in a sea of uncertainty when it comes to developing a comprehensive set of credible key metrics. The current issue of MarketingNPV Journal explores this theme by interviewing a half-dozen senior marketers from different industry segments to see how well their marketing measurement and dashboard capabilities have evolved. (PRWeb Jun 26, 2007)

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]]> Tue, 26 Jun 2007 07:00:00 GMT http://www.prweb.com/releases/2007/06/prweb534848.htm New Article Highlights Things Your CFO Should Know About Measuring the Financial Return from Marketing Investments http://www.prweb.com/releases/2007/06/prweb533713.htm A new article by Pat LaPointe, Managing Partner at MarketingNPV, highlights the 10 things your CFO should know about measuring the financial return from marketing investments. The article entitled "Building Blocks" is the cover story of the May/June issue of Marketing Management, a publication of the American Marketing Association. (PRWeb Jun 19, 2007)

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]]> Tue, 19 Jun 2007 07:00:00 GMT http://www.prweb.com/releases/2007/06/prweb533713.htm Rob O'Regan Named Editor of MarketingNPV Journal http://www.prweb.com/releases/2007/06/prweb532434.htm Rob O'Regan, former Editor in Chief of CMO magazine, is the new Editor of MarketingNPV Journal. In this role, O'Regan will direct and contribute content to the publication, ensuring that MarketingNPV Journal continues to provide valuable insight to help senior marketers make effective and efficient decisions for their marketing investments. (PRWeb Jun 12, 2007)

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]]> Tue, 12 Jun 2007 07:00:00 GMT http://www.prweb.com/releases/2007/06/prweb532434.htm David Reibstein Elected to the American Marketing Association Board of Directors http://www.prweb.com/releases/2007/05/prweb528310.htm David Reibstein, the William Woodside Professor of Marketing at Wharton School of Business and co-managing partner at MarketingNPV has been elected to the American Marketing Association's Board of Directors. In this role, Reibstein will work to provide insight into the latest trends and developments in marketing as well as serve the AMA in identifying and meeting the additional needs of the marketing community. (PRWeb May 29, 2007)

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]]> Tue, 29 May 2007 07:00:00 GMT http://www.prweb.com/releases/2007/05/prweb528310.htm Latest Issue of MarketingNPV Journal Looks at Customer Franchise Value (CFV): Bridging Short- and Long-Term Investments in a Financial Context http://www.prweb.com/releases/customerfranchisevalue/marketingeffectiveness/prweb514765.htm The latest issue of MarketingNPV® Journal takes a closer look at customer franchise value (CFV), a rapidly emerging way for marketing and finance to align on exactly when and how the investment will turn into return. The issue looks at how CFV works and how it can help in your overall assessment of marketing effectiveness. (PRWeb Apr 3, 2007)

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]]> Tue, 03 Apr 2007 07:00:00 GMT http://www.prweb.com/releases/customerfranchisevalue/marketingeffectiveness/prweb514765.htm