MarketingNPV - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/235015.xml MarketingNPV - Press Releases en xml@emediawire.com xml@emediawire.com 30 Seven Solutions for Immediately Improving the Marketing Budgeting Process http://www.prweb.com/releases/marketingnpv/marketingmeasurement/prweb1134434.htm The new issue of MarketingNPV Journal examines the challenges inherent in the annual rites-of-marketing budgeting, and proposes seven solutions for immediately improving the marketing budgeting process. The cover story, "Marketing Budgets: New Planning Cycle, Same Old Insanity", explores how several emerging practices can breathe life into the antiquated marketing budgeting process. (PRWeb Jul 23, 2008)

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]]> http://www.prweb.com/releases/marketingnpv/marketingmeasurement/prweb1134434.htm Kimberly-Clark CMO Discusses Marketing Performance Measurement in MarketingNPV's Measured Thoughts Webcast Series http://www.prweb.com/releases/2008/07/prweb1079654.htm MarketingNPV released the latest installment of its Measured Thoughts video webcast series featuring a one-on-one conversation with Kimberly-Clark Chief Marketing Officer Tony Palmer. Hosted by Dave Reibstein, William Woodside Professor of Marketing at Wharton School of Business and Managing Partner at MarketingNPV, the Measured Thoughts series offers insight from high level marketing executives on the challenges and importance of marketing measurement. (PRWeb Jul 8, 2008)

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]]> http://www.prweb.com/releases/2008/07/prweb1079654.htm New Article Suggests Ways to Heal the Symptoms of Stalled Marketing Measurement http://www.prweb.com/releases/MarketingNPV/marketingmetrics/prweb1018424.htm A new article by Pat LaPointe, Managing Partner at MarketingNPV suggests that the cure for a stalled marketing measurement process lies not so much in data and analytics, but in better management of people, combined with more attention to process design and a shared responsibility with finance. The article, titled "Finding a Cure," is the cover story of the May/June issue of Marketing Management, a publication of the American Marketing Association. (PRWeb Jun 24, 2008)

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]]> http://www.prweb.com/releases/MarketingNPV/marketingmetrics/prweb1018424.htm Global Healthcare Manufacturer McNeil Consumer Healthcare Discusses Marketing Performance Measurement in MarketingNPV's Measured Thoughts Webcast Series http://www.prweb.com/releases/2008/05/prweb956384.htm MarketingNPV released the latest installment of its Measured Thoughts video webcast series featuring a one-on-one conversation with McNeil Consumer Healthcare President Ashley McEvoy. Measured Thoughts is hosted by Dave Reibstein, William Woodside Professor of Marketing at Wharton School of Business and managing partner at http://www.MarketingNPV.com [MarketingNPV]. (PRWeb May 20, 2008)

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]]> http://www.prweb.com/releases/2008/05/prweb956384.htm MarketingNPV Journal Investigates How do you Measure "Engagement"? http://www.prweb.com/releases/marketingnpv/marketingmetrics/prweb883634.htm The new issue of MarketingNPV Journal investigates: measuring engagement as a critical measurement of customer value and brand strength, calculating the value of referrals, and re-establishing trust in marketing metrics and marketing measurement. (PRWeb Apr 24, 2008)

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]]> http://www.prweb.com/releases/marketingnpv/marketingmetrics/prweb883634.htm Diageo CMO Shares Secrets of Worldwide Marketing Measurement in MarketingNPV's Measured Thoughts Webcast Series http://www.prweb.com/releases/marketingmeasurement/MeasuredThoughts/prweb715673.htm MarketingNPV announces the availability of the latest installment of the http://www.marketingnpv.com/about/webcasts/measuredthoughts [Measured Thoughts __title__ Measured Thoughts video webcast series] video webcast series featuring a one-on-one conversation with Diageo's CMO, Rob Malcolm. Measured Thoughts is hosted by Dave Reibstein, William Woodside Professor of Marketing at Wharton School of Business, and managing partner at http://www.marketingnpv.com [MarketingNPV __title__ All things marketing measurement]. (PRWeb Feb 22, 2008)

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]]> http://www.prweb.com/releases/marketingmeasurement/MeasuredThoughts/prweb715673.htm MarketingNPV Journal Asks, "Can You Rebuild Trust in Research as a Marketing Measurement Tool?" http://www.prweb.com/releases/2008/01/prweb641841.htm The new issue of MarketingNPV Journal takes a look at: the credibility of marketing research as a measurement tool; 7 emerging marketing metrics; the state of B2B segmentation, and a case study of a marketing dashboard failure (and pending resurrection). (PRWeb Jan 22, 2008)

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]]> http://www.prweb.com/releases/2008/01/prweb641841.htm GE CMO Dan Henson Kick's Off Measured Thoughts Webcast Series with MarketingNPV Partner Dave Reibstein http://www.prweb.com/releases/2008/01/prweb602781.htm MarketingNPV today launched Measured Thoughts, a video webcast series featuring a one-on-one conversation with today's leading CMOs offering executive-level insight into the efforts required to measure the payback on marketing initiatives. The series is hosted by Dave Reibstein, William Woodside Professor of Marketing at Wharton School of Business, and managing partner at MarketingNPV. Dave's first guest is Dan Henson, CMO, General Electric. (PRWeb Jan 8, 2008)

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]]> http://www.prweb.com/releases/2008/01/prweb602781.htm Leading Authority on Links Between Customer Value/Behavior And Financial Value Creation Kelvin Taylor Joins MarketingNPV http://www.prweb.com/releases/2007/12/prweb576014.htm Kelvin Taylor, a leading authority on measuring the links between customer value/behavior and financial value creation, has joined MarketingNPV as partner. In this role, Kelvin will be responsible for the development of pragmatic innovative measurement and resource allocation solutions. (PRWeb Dec 13, 2007)

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]]> http://www.prweb.com/releases/2007/12/prweb576014.htm MarketingNPV Journal Provides Marketers With Resources for the 2008 Planning Season and Beyond http://www.prweb.com/releases/2007/09/prweb555558.htm The current issue of MarketingNPV Journal provides solutions for today's marketers to help them shore up their knowledge and make more disciplined - and defensible - budgeting decisions for the 2008 planning season and beyond. (PRWeb Sep 25, 2007)

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]]> http://www.prweb.com/releases/2007/09/prweb555558.htm MarketingNPV Announces Two New Webcast Series Designed to Help Marketers Meet the Challenges of Measurement and Resource Allocation http://www.prweb.com/releases/2007/09/prweb552872.htm MarketingNPV today announced the launch of two new webcast series: Marketing Measurement Today and Measured Thoughts with Dave Reibstein. These series are designed to provide senior marketers with the information they need today to help meet the challenges of marketing measurement and resource allocation. (PRWeb Sep 12, 2007)

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]]> http://www.prweb.com/releases/2007/09/prweb552872.htm New Issue of MarketingNPV Journal Finds Marketing Measurement Improving, but Progress is Slow http://www.prweb.com/releases/2007/06/prweb534848.htm While some great strides have been made in the realm of marketing measurement, many marketers still seem to be floating in a sea of uncertainty when it comes to developing a comprehensive set of credible key metrics. The current issue of MarketingNPV Journal explores this theme by interviewing a half-dozen senior marketers from different industry segments to see how well their marketing measurement and dashboard capabilities have evolved. (PRWeb Jun 26, 2007)

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]]> http://www.prweb.com/releases/2007/06/prweb534848.htm New Article Highlights Things Your CFO Should Know About Measuring the Financial Return from Marketing Investments http://www.prweb.com/releases/2007/06/prweb533713.htm A new article by Pat LaPointe, Managing Partner at MarketingNPV, highlights the 10 things your CFO should know about measuring the financial return from marketing investments. The article entitled "Building Blocks" is the cover story of the May/June issue of Marketing Management, a publication of the American Marketing Association. (PRWeb Jun 19, 2007)

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]]> http://www.prweb.com/releases/2007/06/prweb533713.htm Rob O'Regan Named Editor of MarketingNPV Journal http://www.prweb.com/releases/2007/06/prweb532434.htm Rob O'Regan, former Editor in Chief of CMO magazine, is the new Editor of MarketingNPV Journal. In this role, O'Regan will direct and contribute content to the publication, ensuring that MarketingNPV Journal continues to provide valuable insight to help senior marketers make effective and efficient decisions for their marketing investments. (PRWeb Jun 12, 2007)

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]]> http://www.prweb.com/releases/2007/06/prweb532434.htm David Reibstein Elected to the American Marketing Association Board of Directors http://www.prweb.com/releases/2007/05/prweb528310.htm David Reibstein, the William Woodside Professor of Marketing at Wharton School of Business and co-managing partner at MarketingNPV has been elected to the American Marketing Association's Board of Directors. In this role, Reibstein will work to provide insight into the latest trends and developments in marketing as well as serve the AMA in identifying and meeting the additional needs of the marketing community. (PRWeb May 29, 2007)

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]]> http://www.prweb.com/releases/2007/05/prweb528310.htm Latest Issue of MarketingNPV Journal Looks at Customer Franchise Value (CFV): Bridging Short- and Long-Term Investments in a Financial Context http://www.prweb.com/releases/customerfranchisevalue/marketingeffectiveness/prweb514765.htm The latest issue of MarketingNPV® Journal takes a closer look at customer franchise value (CFV), a rapidly emerging way for marketing and finance to align on exactly when and how the investment will turn into return. The issue looks at how CFV works and how it can help in your overall assessment of marketing effectiveness. (PRWeb Apr 3, 2007)

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