LashBack, LLC - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/251935.xml LashBack, LLC - Press Releases en xml@emediawire.com xml@emediawire.com 30 Publishers Clearing House (PCH) Protects Consumers and Advertisers With LashBack's DataSource Validator http://www.prweb.com/releases/lashback_pch/datasource_validator/prweb1375954.htm Online marketers relying on the best practice of permission-based or opt-in marketing have recently been plagued by an unusually insidious attack by a likely distributed, but still unknown source. Fraudulent consumer data is being submitted with real consumer email addresses which have been stolen from suppression files widely known as opt-out lists. In a proactive response to this recent cases of suppression list abuse and opt-in fraud, LashBack, the only CAN-SPAM and Global Email Compliance authority is launching DataSource Validator to assist online marketers in identifying cases of fraud and helping to pinpoint the source. The collaborative new service embraced by LashBack client Publishers Clearing House utilizes MD5 Hash encryption technology to protect client data during the process of validating real vs. fraudulent opted-in consumer data by cross referencing the IP addresses where the fraudulent lead was submitted against LashBack's global network of probe email addresses- which are used to monitor and ensure only compliant use of suppression files. (PRWeb Sep 25, 2008)

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]]> http://www.prweb.com/releases/lashback_pch/datasource_validator/prweb1375954.htm Advertising Kings Media Group (AKMG) Subscribes to LashBack CAN-SPAM Compliance Monitor Service -- New CAN-SPAM Rules in Effect July 7 Raises Stakes for Email Compliance http://www.prweb.com/releases/2008/07/prweb1080594.htm As new CAN-SPAM rules go into effect July 7th, more companies are realizing the complexity of "collaborative compliance" as it impacts liability, reputation and deliverability. The FTC has outlined a responsibility for ongoing monitoring and timely resolution of compliance issues which LashBack, the CAN-SPAM and Global Compliance Authority supplies as a core service to email marketers. Advertising Kings Media Group (AKMG) is positioned at the forefront of integrated online marketing and is subscribing to LashBack's CAN-SPAM Compliance Monitor service to monitor what affiliates are sending on behalf of AKMG and its advertisers. The service monitors not only for compliance to the U.S. CAN-SPAM Act, but for AKMG contract guidelines and best practices enabling enforcement of all three components to ensure safe and successful email marketing for AKMG clients. (PRWeb Jul 7, 2008)

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]]> http://www.prweb.com/releases/2008/07/prweb1080594.htm LashBack Launches ListMonitor- Automated Email Data Seeding and Monitoring Service http://www.prweb.com/releases/2008/04/prweb868534.htm Email marketers struggle with the expense, inefficiency and complexity of attempting to manually seed and monitor their email lists or data they manage for partners. Today, LashBack launches ListMonitor, an automated, web-based seeding and monitoring system exclusively for email marketers. Whether you own, sell, rent, collect or manage email lists, ListMonitor can be simply used to see what email actually gets sent to consumers. (PRWeb Apr 17, 2008)

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]]> http://www.prweb.com/releases/2008/04/prweb868534.htm LashBack Launches BrandAlert -First E-mail Brand Monitoring Service and Search Engine http://www.prweb.com/releases/2007/08/prweb547107.htm Who is using your brand to sell their product in email? Combat phishing, online fraud, trademark and brand abuse in e-mail. Research competitor's offers in email and associated landing page content. Enforce CAN-SPAM and your best practice compliance, while protecting your brand in the email channel. LashBack, the Email Compliance Authority. (PRWeb Aug 16, 2007)

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]]> http://www.prweb.com/releases/2007/08/prweb547107.htm U.S. Email Compliance Leaders to Address European Union Agency Workshop on Threats to Global Email Reputation Systems http://www.prweb.com/releases/2007/06/prweb532969.htm Brandon Phillips, CEO and Eric Castelli, CTO present LashBack's email compliance and reputation technology to ENISA, the EU's Network and Information Security Agency. The significance is the growing need for the United States and the European Union as well as all global markets to work together toward a global email reputation system capable of stopping the spread of spam and empowering consumers and marketers equitably. Collaborative Compliance from LashBack finally makes this possible. (PRWeb Jun 13, 2007)

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