PRWeb.com Press Release Feed - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/257892.xml PRWeb.com Press Release Feed - Press Releases en xml@emediawire.com xml@emediawire.com 30 Applied Marketing Science to Sponsor Voice of the Customer Conference; Offers 25% Discount http://www.prweb.com/releases/2009/06/prweb2521054.htm Applied Marketing Science will be a 2009 sponsor of the 12th Annual IIR/PDMA Voice of the Customer Summit, which will be held on June 22-24, 2009 at the Chicago Marriott. This year, the conference will be co-located with the Service Innovation Design & Development Conference, and attendees will be able to participate in both conferences for a small additional fee. By entering the code "AMSVIP" upon registration, AMS guests are entitled to a 25% discount off prevailing registration rates. (PRWeb Jun 12, 2009)

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]]> Fri, 12 Jun 2009 07:00:00 GMT http://www.prweb.com/releases/2009/06/prweb2521054.htm Applied Marketing Science Offers Webinar on Survey Use in Litigation http://www.prweb.com/releases/2009/06/prweb2485674.htm Applied Marketing Science is pleased to announce a complimentary one-hour seminar, "Innovative Uses of Survey Research in Litigation," which will be offered on both June 15th and 16th at 2:00 p.m. Eastern. (PRWeb Jun 3, 2009)

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]]> Wed, 03 Jun 2009 07:00:00 GMT http://www.prweb.com/releases/2009/06/prweb2485674.htm Truth Serum Makes an Appearance on CBS Survivor http://www.prweb.com/releases/2009/05/prweb2402874.htm On last week's Survivor episode, players participated in a challenge that demonstrated the methodology behind REALYST, the idea evaluation system offered by Applied Marketing Science. REALYST is a tool that enables innovation teams to evaluate hundreds of ideas and identify with confidence the most promising ideas for further testing and development. Dubbed "Truth Serum" by MIT researchers, this was the same method the Survivors used to predict the behavior of fellow tribe members. (PRWeb May 10, 2009)

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]]> Sun, 10 May 2009 07:00:00 GMT http://www.prweb.com/releases/2009/05/prweb2402874.htm ISBM Presents Voice of the Customer Webinar http://www.prweb.com/releases/2009/04/prweb2336884.htm ISBM is offering a complimentary one-hour webinar on common mistakes in Voice of the Customer, presented by Gerry Katz, Executive Director of Applied Marketing Science and long-time VOC practitioner. (PRWeb Apr 19, 2009)

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]]> Sun, 19 Apr 2009 07:00:00 GMT http://www.prweb.com/releases/2009/04/prweb2336884.htm Applied Marketing Science Offers Webinar on Common Innovation Traps http://www.prweb.com/releases/2009/04/prweb2297034.htm Applied Marketing Science is pleased to offer the complimentary one-hour webinar, The 10 Most Common (and Deadly) Traps in Innovation, which will be offered at two convenient times: Monday, April 13 at 1:00 p.m. Eastern, and Tuesday, April 14 at 1:00 p.m. Eastern. (PRWeb Apr 6, 2009)

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]]> Mon, 06 Apr 2009 07:00:00 GMT http://www.prweb.com/releases/2009/04/prweb2297034.htm Hauser Paper Cited by Thomson Reuters' ScienceWatch® http://www.prweb.com/releases/2009/03/prweb2221544.htm The paper "Research on Innovation: A Review and Agenda for Marketing Science," co-authored by AMS Co-Founder and MIT Professor John Hauser, was recently selected by Thomson Reuters' ScienceWatch as a featured "Fast Breaking Paper." (PRWeb Mar 12, 2009)

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]]> Thu, 12 Mar 2009 07:00:00 GMT http://www.prweb.com/releases/2009/03/prweb2221544.htm Steve Gaskin Promoted to Principal of Applied Marketing Science http://www.prweb.com/releases/2009/02/prweb2135784.htm AMS President Bob Klein is pleased to announce the promotion of Steve Gaskin to Principal of AMS. Steve joined AMS in 2004 and has been instrumental in the development and growth of its offerings, as well as in NPD project management and litigation support. Steve has conducted and analyzed quantitative primary and secondary research for the consumer packaged goods, automotive, high technology, telecommunications, pharmaceutical and financial services industries for over 20 years. (PRWeb Feb 23, 2009)

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]]> Mon, 23 Feb 2009 08:00:00 GMT http://www.prweb.com/releases/2009/02/prweb2135784.htm Applied Marketing Science Introduces REALYST Tool for Idea Evaluation http://www.prweb.com/releases/2009/02/prweb2051354.htm AMS has introduced REALYST™, a 3-step process that enables innovation teams to identify with confidence the most promising ideas for further testing and development. The REALYST methodology helps users reliably evaluate hundreds of ideas using a "Truth Serum" scoring formula developed by MIT professor Dražen Prelec. This methodology considers not only how highly an individual values an idea, but also how well that individual predicts how others will value the idea. "By assigning more weight to those who understand how others think," says company president Bob Klein, who was instrumental in REALYST's development, "REALYST can identify the best ideas to pursue, even when the consensus is wrong." (PRWeb Feb 16, 2009)

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]]> Mon, 16 Feb 2009 08:00:00 GMT http://www.prweb.com/releases/2009/02/prweb2051354.htm Applied Marketing Science Announces New IDEALYST® Creativity Module http://www.prweb.com/releases/2009/01/prweb1922714.htm Applied Marketing Science is pleased to announce the release of its new creativity module, which will be included as a standard feature of its IDEALYST® web-based brainstorming tool. The creativity module was designed in collaboration with innovation guru Jim Ferry, to encourage and promote "out-of-the-box" thinking from IDEALYST participants. (PRWeb Jan 29, 2009)

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]]> Thu, 29 Jan 2009 08:00:00 GMT http://www.prweb.com/releases/2009/01/prweb1922714.htm Gerry Katz to Teach ISBM Market Research Seminar http://www.prweb.com/releases/2009/01/prweb1907184.htm Gerry Katz, Executive Vice President of Applied Marketing Science, will co-teach the course "Market Research for Business Markets" with Dr. Abbie Griffin of the University of Utah on February 3-4, 2009. The course is being held by the PennState Smeal College Institute for the Study of Business Markets and will take place at the BSN training facility at 5825 Carnegie Boulevard in Charlotte, NC. (PRWeb Jan 26, 2009)

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]]> Mon, 26 Jan 2009 08:00:00 GMT http://www.prweb.com/releases/2009/01/prweb1907184.htm AMS Announces Spring Voice of the Customer Training Dates http://www.prweb.com/releases/2009/01/prweb1844484.htm Applied Marketing Science will offer its two-day Voice of the Customer training course on April 28-29 at the Hyatt Regency in Cambridge, MA. This course teaches attendees how to conduct their own customer research, including what questions to ask, whom to interview, and how to analyze and apply the research results. In light of current economic conditions, AMS is offering generous discounts for early registration. (PRWeb Jan 12, 2009)

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]]> Mon, 12 Jan 2009 08:00:00 GMT http://www.prweb.com/releases/2009/01/prweb1844484.htm Marina Gil-Santamaria Authors Article in "Pragmatic Marketing" http://www.prweb.com/releases/2008/12/prweb1759274.htm Marina Gil-Santamaria, Principal Product Manager at AMS, has authored the article "Listening to the Market in Lean Times," in Pragmatic Marketing (Dec., 2008). In the article, Gil-Santamaria describes cost-effective ways to become a "market expert," using Internet-centric initiatives and Web 2.0 technologies. Not only are these options generally inexpensive to develop and implement, but they also allow and encourage valuable bi-directional communication with clients and prospects. (PRWeb Dec 18, 2008)

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]]> Thu, 18 Dec 2008 08:00:00 GMT http://www.prweb.com/releases/2008/12/prweb1759274.htm Applied Marketing Science Research Study Instrumental in Developing Mid-Career Education Programs at MIT http://www.prweb.com/releases/2008/12/prweb1702174.htm A recent article by Dr. Jennifer Stine in Continuing Higher Education Review (Vol. 72, 2008) describes a comprehensive research study conducted by Applied Marketing Science for our client, MIT. The study was designed to help MIT gather customer needs for a new Midcareer Acceleration Program it was developing for high-potential individuals with technical backgrounds, primarily women. The three-part study demonstrated that a holistic approach was needed to ease women's reentry into the workplace after taking time off to start a family. (PRWeb Dec 5, 2008)

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]]> Fri, 05 Dec 2008 08:00:00 GMT http://www.prweb.com/releases/2008/12/prweb1702174.htm Independent Research Firm Cites AMS' IDEALYST Brainstorming Tool http://www.prweb.com/releases/2008/11/prweb1674504.htm Forrester, a major independent research and consulting firm, has cited IDEALYST®, the brainstorming tool from Applied Marketing Science, in a November 19, 2008 report about gaming applications for business. The report, "Serious Games Uncover Serious Requirements," by TJ Keitt and Tom Grant, cite Applied Marketing Science as a "trailblazer" in the new product development gaming arena. (PRWeb Nov 28, 2008)

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]]> Fri, 28 Nov 2008 08:00:00 GMT http://www.prweb.com/releases/2008/11/prweb1674504.htm AMS Gears Up for Conference-Wide IDEALYST Game http://www.prweb.com/releases/2008/10/prweb1478862.htm IDEALYST®, the online ideation and brainstorming game from Applied Marketing Science, will be featured at the upcoming Innovation Immersion conference sponsored by the Institute for International Research. Conference attendees will have the opportunity to contribute ideas on "How to Improve the Innovation Immersion" experience and will be eligible for cash prizes, based on their individual point total. (PRWeb Oct 17, 2008)

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]]> Fri, 17 Oct 2008 07:00:00 GMT http://www.prweb.com/releases/2008/10/prweb1478862.htm Marina Gil-Santamarina Joins Applied Marketing Science as Principal Product Manager http://www.prweb.com/releases/2008/10/prweb1423024.htm Marina Gil-Santamaria has joined Applied Marketing Science as Principal Product Manager, working primarily on the IDEALYST® online brainstorming and ideation tool. Marina will oversee strategy, product planning, and business development for IDEALYST. (PRWeb Oct 5, 2008)

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]]> Sun, 05 Oct 2008 07:00:00 GMT http://www.prweb.com/releases/2008/10/prweb1423024.htm Earlybird Discount for AMS Voice of the Customer Training Course Expires October 1 http://www.prweb.com/releases/2008/09/prweb1370094.htm Earlybird discounts for "Listening to the Voice of the Customer," a 2-day training course offered by Applied Marketing Science, are set to expire on October 1, 2008. The course will be held on October 29-30 at the Omni Hotel in Chicago, and will be taught by leading Voice of the Customer research experts. (PRWeb Sep 24, 2008)

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]]> Wed, 24 Sep 2008 07:00:00 GMT http://www.prweb.com/releases/2008/09/prweb1370094.htm Gerry Katz of Applied Marketing Science Authors Critique of Outcome-Driven Innovation http://www.prweb.com/releases/2008/09/prweb1282654.htm Gerry Katz, Executive Vice President of Applied Marketing Science, has released a white paper critiquing the book, "What Customers Want," by Strategyn CEO Anthony Ulwick. In his book, Ulwick argues that it is time to "silence the voice of the customer" in favor of Strategyn's approach, which it has branded as Outcome-Driven Innovation® . Katz's white paper examines the Outcome-Driven Innovation approach and uncovers some troubling weaknesses in this methodology as a tool for new product development. (PRWeb Sep 4, 2008)

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]]> Thu, 04 Sep 2008 07:00:00 GMT http://www.prweb.com/releases/2008/09/prweb1282654.htm IDEALYST® Widget Now Available on Yahoo!® http://www.prweb.com/releases/2008/08/prweb1228144.htm A desktop widget designed to keep IDEALYST participants up-to-date on the content of their brainstorming session can now be downloaded directly from Yahoo! Developed by Applied Marketing Science, Inc., a full service market research firm, IDEALYST is a brainstorming tool that lets participants brainstorm with colleagues and customers online, without the hassle and expense of travel. (PRWeb Aug 21, 2008)

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]]> Thu, 21 Aug 2008 07:00:00 GMT http://www.prweb.com/releases/2008/08/prweb1228144.htm Applied Marketing Science to Exhibit at 41st AIPPI Annual Congress http://www.prweb.com/releases/2008/08/prweb1205624.htm Applied Marketing Science will be an exhibitor at the 41st Congress of the International Association for the Protection of Intellectual Property (AIPPI), which will held at Boston's Convention and Exhibition Center from September 6-11, 2008. (PRWeb Aug 14, 2008)

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]]> Thu, 14 Aug 2008 07:00:00 GMT http://www.prweb.com/releases/2008/08/prweb1205624.htm Applied Marketing Science Announces Office Expansion http://www.prweb.com/releases/2008/08/prweb1185894.htm Applied Marketing Science, a Waltham, MA-based market research consulting firm has expanded its office space by 50 percent. The expansion will pave the way for future growth in new areas, such as online brainstorming, customized Voice of the Customer applications, ethnography, and market research surveys to support litigation. (PRWeb Aug 8, 2008)

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]]> Fri, 08 Aug 2008 07:00:00 GMT http://www.prweb.com/releases/2008/08/prweb1185894.htm Applied Marketing Science Executive VP Gerry Katz to Speak at ISBM Event http://www.prweb.com/releases/2008/08/prweb1170194.htm Gerry Katz, Executive Vice President of Applied Marketing Science, has been invited to deliver a 2-day program on "Voice of the Customer for Business Markets" for the Institute for the Study of Business Markets (ISBM) on October 15-16 in Philadelphia. A recognized authority in the areas of new product development, design of new services, product marketing, and market research, Mr. Katz has more than 30 years of consulting experience. (PRWeb Aug 4, 2008)

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]]> Mon, 04 Aug 2008 07:00:00 GMT http://www.prweb.com/releases/2008/08/prweb1170194.htm Upgrades Released for IDEALYST Online Brainstorming Tool http://www.prweb.com/releases/2008/07/prweb1153664.htm Applied Marketing Science releases new version of IDEALYST with improved idea tracking for easier navigation; new methods of linking to content, including photos, articles and other documents; enhanced moderator functions; improved notifications to participants; creativity exercises to stimulate innovative thinking; and improved integration of ideas with other AMS tools. (PRWeb Jul 30, 2008)

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]]> Wed, 30 Jul 2008 07:00:00 GMT http://www.prweb.com/releases/2008/07/prweb1153664.htm Applied Marketing Science Offers Discount to PDMA Conference http://www.prweb.com/releases/2008/06/prweb1024024.htm Applied Marketing Science (AMS) will be exhibiting and holding a 1/2-day workshop at the 32nd Annual PDMA International Conference in Orlando on September 15-17, 2008. AMS Executive Vice President Gerry Katz and Principal John Mitchell will present the workshop "Market Research for New Product Development: A Crash Course" on September 17th from 1:00p.m.-4:00 p.m. A 20% discount is being offered for AMS contacts through the PDMA. (PRWeb Jun 16, 2008)

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]]> Mon, 16 Jun 2008 07:00:00 GMT http://www.prweb.com/releases/2008/06/prweb1024024.htm Bob Klein, President of Applied Marketing Science, To Speak at Law Seminars International Conference http://www.prweb.com/releases/2008/04/prweb893174.htm Bob Klein, President of Applied Marketing Science, will speak at the "Innovative Strategies for Litigating Class Action Suits" conference, to be presented by Law Seminars International on May 8th and 9th at the Marion Oliver McCaw Hall in Seattle, WA. In his talk, Klein will explain how to effectively use market research surveys in class action litigations. (PRWeb Apr 28, 2008)

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]]> Mon, 28 Apr 2008 07:00:00 GMT http://www.prweb.com/releases/2008/04/prweb893174.htm Andrew Wilson Joins Applied Marketing Science as Project Director http://www.prweb.com/releases/2008/04/prweb873914.htm Andrew Wilson has joined Applied Marketing Science as a Project Director in both the New Product Development and Litigation Support practice areas. He will be directing market research teams in developing and implementing qualitative and quantitative studies. (PRWeb Apr 21, 2008)

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]]> Mon, 21 Apr 2008 07:00:00 GMT http://www.prweb.com/releases/2008/04/prweb873914.htm Applied Marketing Science to Exhibit at IIR/PDMA Service Innovation Design and Development Conference http://www.prweb.com/releases/2008/03/prweb787934.htm Applied Marketing Science (AMS) will be an exhibitor at the "Service Innovation Design and Development" conference, co-sponsored by the Institute for International Research (IIR) and the Product Development and Management Association (PDMA) from March 31-April 3 at the Westin Hotel in San Diego. AMS will also be running a workshop on "Gathering the Voice of the Customer for Services" on Monday afternoon, March 31st. (PRWeb Mar 21, 2008)

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]]> Fri, 21 Mar 2008 07:00:00 GMT http://www.prweb.com/releases/2008/03/prweb787934.htm Applied Marketing Science Principal John Mitchell Authors Article in iSixSigma Magazine http://www.prweb.com/releases/2008/02/prweb697043.htm John C. Mitchell, a Principal of Applied Marketing Science, has authored the article "Is VOC Killing Innovation?", which was published in the January/February issue of iSixSigma magazine. In the article, Mitchell confronts critics of Voice of the Customer, arguing that "people who think that VOC stifles innovation either do not understand the meaning and purpose of it, or do not know how and when to use it." He then examines three common mistakes made by those who either fail in their Voice of the Customer efforts or who do not even attempt them. (PRWeb Feb 25, 2008)

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]]> Mon, 25 Feb 2008 08:00:00 GMT http://www.prweb.com/releases/2008/02/prweb697043.htm Applied Marketing Science Offers 2-Day Voice of the Customer Training Course http://www.prweb.com/releases/2008/02/prweb666263.htm Applied Marketing Science will hold the next session of its popular training course "Listening to the Voice of the Customer" on April 8-9, 2008 at the Seaport Hotel in Boston. The course fee is $1,595, but discounts are available for early registrations and groups of three or more. The course will train participants to conduct their own Voice of the Customer projects, with topics encompassing interviewing techniques, survey design and execution, survey population selection, and role-playing exercises. (PRWeb Feb 1, 2008)

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]]> Fri, 01 Feb 2008 08:00:00 GMT http://www.prweb.com/releases/2008/02/prweb666263.htm Applied Marketing Science to Sponsor Frost & Sullivan Medical Devices 2008 Conference http://www.prweb.com/releases/2008/01/prweb663364.htm Applied Marketing Science (AMS) will be a sponsor of the Frost & Sullivan Medical Devices 2008 Conference and will lead a break-out session on "Ethnographic Considerations in Medical Device Research." AMS is a full-service Voice of the Customer market research and consulting firm. (PRWeb Jan 31, 2008)

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]]> Thu, 31 Jan 2008 08:00:00 GMT http://www.prweb.com/releases/2008/01/prweb663364.htm Applied Marketing Science Announces Winter/Spring Conference Schedule http://www.prweb.com/releases/2008/01/prweb631641.htm Applied Marketing Science will be exhibiting at and sponsoring several conferences in the new product development area. AMS will also offer its 2-day Voice of the Customer training course in Boston on April 8-9, 2008. (PRWeb Jan 18, 2008)

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]]> Fri, 18 Jan 2008 08:00:00 GMT http://www.prweb.com/releases/2008/01/prweb631641.htm Applied Marketing Science President Bob Klein to Speak at Nassau County Bar Association Meeting http://www.prweb.com/releases/2008/01/prweb633331.htm Bob Klein, President of Applied Marketing Science, has been invited to speak at the January meeting of the Intellectual Property Law Committee of Nassau County New York on January 30, 2008. He will be speaking on "Survey Evidence in Intellectual Property Litigation." The luncheon meeting will be held at 12:30 p.m. in the Founders Room of the Nassau County Bar Association at 15th and West Street in Mineola, New York. (PRWeb Jan 18, 2008)

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]]> Fri, 18 Jan 2008 08:00:00 GMT http://www.prweb.com/releases/2008/01/prweb633331.htm Applied Marketing Science Senior Consultant Steve Gaskin to Speak at Sawtooth Software Conference http://www.prweb.com/releases/2007/10/prweb560890.htm Steve Gaskin, a Senior Consultant at Applied Marketing Science, will speak about his recent research on how consumers use "must have" features in 2-stage modeling processes at the Sawtooth Software Conference on October 17. (PRWeb Oct 14, 2007)

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]]> Sun, 14 Oct 2007 07:00:00 GMT http://www.prweb.com/releases/2007/10/prweb560890.htm AMS Executive VP to Chair IIR VOC Event; Several AMS Clients to Speak http://www.prweb.com/releases/2007/10/prweb559401.htm Applied Marketing Science Executive Vice President Gerry Katz will chair this year's PDMA/IIR 10th Annual Voice of the Customer conference, which will be help from December 3-5 at the FireSky Resort & Spa in Scottsdale, Arizona. (PRWeb Oct 10, 2007)

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]]> Wed, 10 Oct 2007 07:00:00 GMT http://www.prweb.com/releases/2007/10/prweb559401.htm Voice of the Customer Training Course -- Earlybird Discounts Expire October 1st http://www.prweb.com/releases/2007/09/prweb556625.htm Earlybird discounts for Applied Marketing Science's 2-day training course "Listening to the Voice of the Customer," will expire on October 1st, 2007. The course will take place on November 6-7, 2007 at the Omni Chicago Hotel. Registration is limited and will be accepted on a first-come, first-served basis. (PRWeb Sep 27, 2007)

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]]> Thu, 27 Sep 2007 07:00:00 GMT http://www.prweb.com/releases/2007/09/prweb556625.htm AMS Announces Promotions and New Employees http://www.prweb.com/releases/2007/09/prweb554576.htm Applied Marketing Science is pleased to announce that Kristen Bertolino was recently promoted to Project Director, Kristyn Desjardins was promoted to Senior Analyst, and Shannon Watts was promoted to Field Coordinator. Joining the firm as new employees is Ben Lodge, Analyst, and Robin Bousquet, Marketing Assistant. (PRWeb Sep 19, 2007)

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]]> Wed, 19 Sep 2007 07:00:00 GMT http://www.prweb.com/releases/2007/09/prweb554576.htm AMS Collaborator on IDEALYST Software Wins John Little Award http://www.prweb.com/releases/2007/07/prweb540050.htm Dr. Olivier Toubia of Columbia University has won the prestigious John D.C. Little Award, presented by the INFORMS Society for Marketing Science. Dr. Toubia's award-winning research forms the basis for IDEALYST, a unique web-based brainstorming system that utilizes incentives to motivate participants. (PRWeb Jul 17, 2007)

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]]> Tue, 17 Jul 2007 07:00:00 GMT http://www.prweb.com/releases/2007/07/prweb540050.htm Applied Marketing Science Announces Summer/Fall Events http://www.prweb.com/releases/2007/06/prweb536086.htm Applied Marketing Science is participating in some of the most influential seminars and conferences offered in the New Product Development space this summer and fall. Learn where to meet with representatives from Applied Marketing Science, and hear speeches from their key executives. (PRWeb Jun 27, 2007)

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]]> Wed, 27 Jun 2007 07:00:00 GMT http://www.prweb.com/releases/2007/06/prweb536086.htm