Open Dialogue - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/277230.xml Open Dialogue - Press Releases en xml@emediawire.com xml@emediawire.com 30 Australia's Largest Private Client Stockbroker Launches New Online Trading Platform Offers Market Trades for just $15 http://www.prweb.com/releases/2007/11/prweb569027.htm Please find attached and in the body of this email a media release announcing the launch of Bell Direct, a new online share trading business part owned by the Bell Group of companies. A backgrounder is also attached. Bell Direct key points: The first new online share trading technology to be developed in Australia for more than a decade; New online share trading and wealth creation platform; Only independent offering in online share trading, following CBA's takeover of IWL; Share trades for just $15 - cheapest and best value in the market; Bell Direct was created by Steven Goh, the founder of Australia's first online stockbroker, Sanford Securities; Bell Direct is headed by former IWL general manager Lee Muco and a team of former IWL specialists; Also backed by Bell Group of companies, so is Australian owned and operated; Aims to be a top three player in the next 3 to 5 years; Cutting edge, web 2.0 proprietary technology developed from the ground up. (PRWeb Nov 14, 2007)

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