Hoffman York - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/284179.xml Hoffman York - Press Releases en xml@emediawire.com xml@emediawire.com 30 Hoffman York Provides a New Twist on Advertising to Women with Launch of Kaleidoscope Group http://www.prweb.com/releases/2008/02/prweb725463.htm Hoffman York has created The Kaleidoscope Group, the agency's dedicated business unit and think tank to address best practices in advertising to women. The group was founded as a result of proprietary research conducted by the agency, which revealed key insights about the types and components of advertising women respond to and the ways they react. While the group specializes in advertising to women, it's not exclusively about advertising just to women. Through its research, the agency learned there are ways to successfully reach women and influence men, as well. (PRWeb Feb 27, 2008)

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]]> http://www.prweb.com/releases/2008/02/prweb725463.htm Jordan's Advertising to Women Insights Available Now at Amazon.com http://www.prweb.com/releases/2007/12/prweb576760.htm Tom Jordan Speaks About "That's not a woman baby, That's a MAN!":There have been dozens of books on marketing to women. And the insight is great, but there has been little proof that the observations are accurate. We decided to test current commercials and find out what does, or don't resonate with women. Plus, there has been an assumption that to reach women successfully you have to have women creating your ads. That's not always the case. (PRWeb Dec 16, 2007)

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