PRWeb.com Press Release Feed - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/287684.xml PRWeb.com Press Release Feed - Press Releases en xml@emediawire.com xml@emediawire.com 30 SmartLead Study Says Two Nurturing Touches with Prospective Buyers is Optimal http://www.prweb.com/releases/2009/04/prweb2321874.htm Marketers know that nurturing a prospective customer leads to higher conversions of prospects into customers. Nurturing is the process of sending a prospect multiple targeted communications that encourages the inquirer to buy. But marketers have wondered, "what is the optimal number of times a prospect must be touched with communications before they buy?" A study by SmartLead reveals that two is the optimal number of times to communicate with a prospect. After two touches marketers reach the point of diminishing returns. (PRWeb Apr 15, 2009)

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]]> Wed, 15 Apr 2009 07:00:00 GMT http://www.prweb.com/releases/2009/04/prweb2321874.htm SmartLead Integrates Sales Force Automation into its Lead Management System http://www.prweb.com/releases/2009/03/prweb2207874.htm To efficiently manage leads and sales opportunities companies want both a lead management system and a sales force automation system. Until now, that required investing in two different systems from two different companies, which costs more and requires IT time to tie the systems together. Today SmartLead by AdTrack became the first and only company to offer a full-service lead management system with integrated sales force automation. The system completely track leads and closes the communications loop between marketing and sales. (PRWeb Mar 5, 2009)

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]]> Thu, 05 Mar 2009 08:00:00 GMT http://www.prweb.com/releases/2009/03/prweb2207874.htm AdTrack Re-brands as SmartLead, New Website Launched http://www.prweb.com/releases/2009/02/prweb2186584.htm In a recession, lead management is a critical function of marketing departments, ensuring that the best leads are distributed to a company's sales channel. The AdTrack Corporation, with 28 years as a full-service lead management company, has re-branded its service offerings as, SmartLead, and launched a new website at www.smartleadplus.com that better describe the company's comprehensive approach to lead management. (PRWeb Feb 27, 2009)

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