PRWeb.com Press Release Feed - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/318961.xml PRWeb.com Press Release Feed - Press Releases en xml@emediawire.com xml@emediawire.com 30 B2B Marketing Expert James Anderson Launches New Book On Customer Value Management http://www.prweb.com/releases/2008/01/prweb616291.htm Axios faculty affiliate, Professor James Anderson of the Kellogg School of Management, launches his new book, Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Based on the results of his latest research on crafting winning value propositions and managing customer value, Dr. Anderson defines the best practices in business to business (B2B) marketing. (PRWeb Jan 14, 2008)

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