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     <title>Fair And Festival Sponsorship Spending To Total $775 Million In 2009</title>
     <link>http://www.prweb.com/releases/2009/06/prweb2584584.htm</link><description>   <![CDATA[ <P>Sponsorship spending on fairs, festivals and other annual events will total $775 million in &#039;09, up 2.9 percent from $753 million last year, according to IEG, the world&#039;s leading authority on sponsorship. (PRWeb Jun 28, 2009)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2009/06/prweb2584584.htm">http://www.prweb.com/releases/2009/06/prweb2584584.htm</a></P>]]>
                </description><pubDate>Sun, 28 Jun 2009 07:00:00 GMT</pubDate>
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     <title>IEG Launches Online Training Series for Corporate Marketers: &quot;Sponsor Smarter: How to Profit from the Current Buyer&#039;s Market&quot;</title>
     <link>http://www.prweb.com/releases/2009/06/prweb2548234.htm</link><description>   <![CDATA[ <P>IEG has developed a new online training series: Sponsor Smarter: How to Profit from the Current Buyer&#039;s Market. IEG is launching this brand new training to give sponsors the tools and strategies they need to meet sponsorship&#039;s challenges. (PRWeb Jun 19, 2009)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2009/06/prweb2548234.htm">http://www.prweb.com/releases/2009/06/prweb2548234.htm</a></P>]]>
                </description><pubDate>Fri, 19 Jun 2009 07:00:00 GMT</pubDate>
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     <title>IEG Revised Sponsorship Spending Forecast Cuts Growth Rate in Half</title>
     <link>http://www.prweb.com/releases/2009/06/prweb2519474.htm</link><description>   <![CDATA[ <P>In response to an unprecedented economic situation not faced by the sponsorship industry in the past two decades, IEG is issuing the first-ever mid-year update of its annual spending forecast. (PRWeb Jun 12, 2009)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2009/06/prweb2519474.htm">http://www.prweb.com/releases/2009/06/prweb2519474.htm</a></P>]]>
                </description><pubDate>Fri, 12 Jun 2009 07:00:00 GMT</pubDate>
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     <title>Tennis Sponsorship Spending To Total $581 Million in 2009</title>
     <link>http://www.prweb.com/releases/2009/06/prweb2509644.htm</link><description>   <![CDATA[ <P>Worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies will total $581 million in &#039;09, a 1.3 percent increase from &#039;08, according to IEG Sponsorship Report, the world&#039;s leading authority on sponsorship. (PRWeb Jun 10, 2009)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2009/06/prweb2509644.htm">http://www.prweb.com/releases/2009/06/prweb2509644.htm</a></P>]]>
                </description><pubDate>Wed, 10 Jun 2009 07:00:00 GMT</pubDate>
        <guid isPermaLink="true">http://www.prweb.com/releases/2009/06/prweb2509644.htm</guid>
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<item>
     <title>IEG Launches Online Training Series: &quot;Selling More Sponsorship: Revenue-building Solutions for Down Times&quot;</title>
     <link>http://www.prweb.com/releases/2009/05/prweb2391634.htm</link><description>   <![CDATA[ <P>With the economic landscape rocking the sponsorship industry, IEG is taking its flagship training seminar to the entire industry immediately. World-class training and intelligence will be available to entire organizations for the first time as part of the just released online training series: Selling More Sponsorship: Revenue-building Solutions for Down Times. (PRWeb May 7, 2009)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2009/05/prweb2391634.htm">http://www.prweb.com/releases/2009/05/prweb2391634.htm</a></P>]]>
                </description><pubDate>Thu, 07 May 2009 07:00:00 GMT</pubDate>
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     <title>Music Sponsorship Spending to Total $1.08 Billion in &#039;09</title>
     <link>http://www.prweb.com/releases/2009/05/prweb2374954.htm</link><description>   <![CDATA[ <P>North American-based companies will spend $1.08 billion to sponsor music venues, festivals and tours in &#039;09, a 3.8 percent increase from the $1.04 billion spent in &#039;08, according to IEG Sponsorship Report, the world&#039;s leading authority on sponsorship. (PRWeb May 1, 2009)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2009/05/prweb2374954.htm">http://www.prweb.com/releases/2009/05/prweb2374954.htm</a></P>]]>
                </description><pubDate>Fri, 01 May 2009 07:00:00 GMT</pubDate>
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     <title>IEG Responds To JAMA Article On Medical Industry/Association Relationships</title>
     <link>http://www.prweb.com/releases/2009/04/prweb2295844.htm</link><description>   <![CDATA[ <P>IEG, LLC--the leading source of sponsorship consulting, valuation, training, research and information--today released a statement in response to an article published April 1 in the Journal of the American Medical Association addressing the relationship between professional medical associations and pharmaceutical, medical equipment and other members of industry. (PRWeb Apr 4, 2009)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2009/04/prweb2295844.htm">http://www.prweb.com/releases/2009/04/prweb2295844.htm</a></P>]]>
                </description><pubDate>Sat, 04 Apr 2009 07:00:00 GMT</pubDate>
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     <title>IEG Responds to Federal Initiative to Prohibit Financial Institution Sponsorships</title>
     <link>http://www.prweb.com/releases/2009/02/prweb2193614.htm</link><description>   <![CDATA[ <P>IEG, LLC chairman Lesa Ukman has weighed in on Sen. John Kerry&#039;s call for a ban on sponsorship by financial companies who receive TARP funding. This proposed legislation could have a devastating effect on sponsorship and the communities it serves. (PRWeb Feb 27, 2009)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2009/02/prweb2193614.htm">http://www.prweb.com/releases/2009/02/prweb2193614.htm</a></P>]]>
                </description><pubDate>Fri, 27 Feb 2009 08:00:00 GMT</pubDate>
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     <title>One For The Record Books: Motorsports Sponsorship To Decline In &#039;09</title>
     <link>http://www.prweb.com/releases/2009/02/prweb2025964.htm</link><description>   <![CDATA[ <P>North American-based companies will spend an estimated $3.3 billion to sponsor motorsports teams, tracks and sanctioning bodies this year, a nearly six percent decline from the $3.5 billion spent in &#039;08, according to IEG Sponsorship Report, the world&#039;s leading authority on sponsorship. (PRWeb Feb 13, 2009)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2009/02/prweb2025964.htm">http://www.prweb.com/releases/2009/02/prweb2025964.htm</a></P>]]>
                </description><pubDate>Fri, 13 Feb 2009 08:00:00 GMT</pubDate>
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     <title>Sponsorship Spending To Rise 2.2 Percent in 2009</title>
     <link>http://www.prweb.com/releases/2009/02/prweb2003554.htm</link><description>   <![CDATA[ <P>Sponsorship spending by North American companies is expected to grow 2.2 percent in &#039;09 to $16.97 billion, according to IEG Sponsorship Report, the world&#039;s leading authority on sponsorship. (PRWeb Feb 11, 2009)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2009/02/prweb2003554.htm">http://www.prweb.com/releases/2009/02/prweb2003554.htm</a></P>]]>
                </description><pubDate>Wed, 11 Feb 2009 08:00:00 GMT</pubDate>
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     <title>IEG Announces Executive Promotions In Alignment With Strong Demand For Services</title>
     <link>http://www.prweb.com/releases/2009/02/prweb1957664.htm</link><description>   <![CDATA[ <P>IEG, LLC -- the leading source of sponsorship consulting, valuation, training, research and information--has given new responsibilities to a number of key executives and promoted select staff in its Advisory Services and Valuation and Research Services groups. (PRWeb Feb 5, 2009)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2009/02/prweb1957664.htm">http://www.prweb.com/releases/2009/02/prweb1957664.htm</a></P>]]>
                </description><pubDate>Thu, 05 Feb 2009 08:00:00 GMT</pubDate>
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<item>
     <title>IEG&#039;s 26th Annual Sponsorship Conference Explores Why Sponsorship Is The Right Thing For A Down Economy</title>
     <link>http://www.prweb.com/releases/2009/01/prweb1885754.htm</link><description>   <![CDATA[ <P>Nowhere else will you find such a diverse collection of pioneering leaders as the conference&#039;s line-up of keynote speakers. From top executives at two of the world&#039;s smartest sponsors to the developer of a groundbreaking series of properties, a world-renowned futurist, a game-changing management expert, and the most famous motivator of all time, these six innovators will change the way you think about sponsorship, events, community and the future. (PRWeb Jan 21, 2009)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2009/01/prweb1885754.htm">http://www.prweb.com/releases/2009/01/prweb1885754.htm</a></P>]]>
                </description><pubDate>Wed, 21 Jan 2009 08:00:00 GMT</pubDate>
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<item>
     <title>Spending On U.S. Marathons And Other Running Events To Total $84 Million In &#039;08</title>
     <link>http://www.prweb.com/releases/2008/10/prweb1535354.htm</link><description>   <![CDATA[ <P>North American-based companies will spend an estimated $84 million to sponsor marathons, triathlons, 10Ks and other running events this year, up 8.4 percent from $77.5 million in &#039;07, according to IEG Sponsorship Report, the world&#039;s leading authority on sponsorship. (PRWeb Oct 29, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/10/prweb1535354.htm">http://www.prweb.com/releases/2008/10/prweb1535354.htm</a></P>]]>
                </description><pubDate>Wed, 29 Oct 2008 07:00:00 GMT</pubDate>
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<item>
     <title>Golf Sponsorship To Reach $1.36 Billion In 2008</title>
     <link>http://www.prweb.com/releases/2008/10/prweb1420574.htm</link><description>   <![CDATA[ <P>North American-based companies will spend an estimated $1.36 billion to sponsor pro and amateur golf tournaments, sanctioning bodies and related events in &#039;08, up nine percent from $1.25 billion in &#039;07, according to IEG Sponsorship Report, the world&#039;s leading authority on sponsorship. (PRWeb Oct 4, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/10/prweb1420574.htm">http://www.prweb.com/releases/2008/10/prweb1420574.htm</a></P>]]>
                </description><pubDate>Sat, 04 Oct 2008 07:00:00 GMT</pubDate>
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<item>
     <title>Tennis Sponsorship To Reach $573.5 Million In 2008</title>
     <link>http://www.prweb.com/releases/2008/08/prweb1255334.htm</link><description>   <![CDATA[ <P>Worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies will total $573.5 million in &#039;08, an eight percent increase from &#039;07, according to IEG Sponsorship Report, the world&#039;s leading authority on sponsorship. (PRWeb Aug 29, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/08/prweb1255334.htm">http://www.prweb.com/releases/2008/08/prweb1255334.htm</a></P>]]>
                </description><pubDate>Fri, 29 Aug 2008 07:00:00 GMT</pubDate>
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     <title>Gold Standard: Beijing Games Set New Olympic Sponsorship Mark</title>
     <link>http://www.prweb.com/releases/2008/07/prweb1142534.htm</link><description>   <![CDATA[ <P>Corporate spending on Beijing Games is just shy of the domestic sponsorship revenue pulled in by Athens and Salt Lake City combined. (PRWeb Jul 26, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/07/prweb1142534.htm">http://www.prweb.com/releases/2008/07/prweb1142534.htm</a></P>]]>
                </description><pubDate>Sat, 26 Jul 2008 07:00:00 GMT</pubDate>
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     <title>Fair And Festival Sponsorship Spending To Total $754 Million in 2008</title>
     <link>http://www.prweb.com/releases/2008/06/prweb1034074.htm</link><description>   <![CDATA[ <P>As the summer festival season gets fully underway, North American-based companies are expected to spend $754 million to sponsor fairs, festivals and annual events in 2008, up 7.7 percent from a $700 million outlay last year, according to IEG Sponsorship Report, the world&#039;s leading authority on sponsorship. (PRWeb Jun 19, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/06/prweb1034074.htm">http://www.prweb.com/releases/2008/06/prweb1034074.htm</a></P>]]>
                </description><pubDate>Thu, 19 Jun 2008 07:00:00 GMT</pubDate>
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<item>
     <title>IEG Adds Integrated Marketing Veteran Tina Beckler To Client Counsel Team</title>
     <link>http://www.prweb.com/releases/2008/05/prweb945624.htm</link><description>   <![CDATA[ <P>IEG, LLC -- the leading source of sponsorship consulting, valuation, training, research and information -- has hired an experienced executive to expand the company&#039;s ability to bring its unparalleled advice and counsel to a wide array of organizations. (PRWeb May 16, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/05/prweb945624.htm">http://www.prweb.com/releases/2008/05/prweb945624.htm</a></P>]]>
                </description><pubDate>Fri, 16 May 2008 07:00:00 GMT</pubDate>
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     <title>Arts Sponsorship Spending To Total $832 Million In 2008</title>
     <link>http://www.prweb.com/releases/2008/05/prweb907694.htm</link><description>   <![CDATA[ <P>North American-based companies will spend an estimated $832 million to sponsor art museums, symphony orchestras, performing arts venues and other arts and cultural attractions in 2008, a 3.4 percent increase from the $805 million outlay in &#039;07, according to IEG Sponsorship Report, the world&#039;s leading authority on sponsorship. (PRWeb May 2, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/05/prweb907694.htm">http://www.prweb.com/releases/2008/05/prweb907694.htm</a></P>]]>
                </description><pubDate>Fri, 02 May 2008 07:00:00 GMT</pubDate>
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     <title>Motorsports Sponsorship Spending to Total $3.5 Billion in 2008</title>
     <link>http://www.prweb.com/releases/2008/02/prweb700034.htm</link><description>   <![CDATA[ <P>North American-based companies will spend an estimated $3.5 billion to sponsor motorsports teams, tracks and sanctioning bodies this year, up 9 percent from a $3.2 billion outlay in &#039;07, according to IEG Sponsorship Report, the world&#039;s leading authority on sponsorship. (PRWeb Feb 16, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/02/prweb700034.htm">http://www.prweb.com/releases/2008/02/prweb700034.htm</a></P>]]>
                </description><pubDate>Sat, 16 Feb 2008 08:00:00 GMT</pubDate>
        <guid isPermaLink="true">http://www.prweb.com/releases/2008/02/prweb700034.htm</guid>
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<item>
     <title>Gene Simmons, Paul Hawken Among Marketing Mavericks Who Will Address IEG&#039;s 25th Annual Sponsorship Conference</title>
     <link>http://www.prweb.com/releases/2008/02/prweb667353.htm</link><description>   <![CDATA[ <P>It is no longer in doubt that sponsorship makes sense. In the 25 years since it emerged as a discrete marketing medium -- and since IEG began producing the industry&#039;s annual gathering -- sponsorship has proven to be effective at achieving a host of objectives. But to keep producing positive results amid rapid-fire social, technological and market changes requires a new perspective. It is no longer enough to align with the right partners and integrate and activate intelligently. Going forward, those sponsorships that will have impact will only be those that resonate deeply with their targets on an emotional level. In other words, sponsorships must stop just making sense; they must be sensory as well. That is why the theme for the 25th annual conference on sports, entertainment, event, experience, affinity and cause marketing is Making Sensory. The event will take place from March 16 to 19, 2008 in Chicago. (PRWeb Feb 1, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/02/prweb667353.htm">http://www.prweb.com/releases/2008/02/prweb667353.htm</a></P>]]>
                </description><pubDate>Fri, 01 Feb 2008 08:00:00 GMT</pubDate>
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     <title>Sponsorship Spending To Total $16.78 Billion In 2008</title>
     <link>http://www.prweb.com/releases/2008/01/prweb631281.htm</link><description>   <![CDATA[ <P>Sponsorship spending by North American companies is expected to rise 12.6 percent in &#039;08 to $16.78 billion, according to IEG Sponsorship Report, the world&#039;s leading authority on sponsorship. (PRWeb Jan 18, 2008)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2008/01/prweb631281.htm">http://www.prweb.com/releases/2008/01/prweb631281.htm</a></P>]]>
                </description><pubDate>Fri, 18 Jan 2008 08:00:00 GMT</pubDate>
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