IEG, LLC - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/330231.xml IEG, LLC - Press Releases en xml@emediawire.com xml@emediawire.com 30 Gold Standard: Beijing Games Set New Olympic Sponsorship Mark http://www.prweb.com/releases/2008/07/prweb1142534.htm Corporate spending on Beijing Games is just shy of the domestic sponsorship revenue pulled in by Athens and Salt Lake City combined. (PRWeb Jul 26, 2008)

Read the full story at http://www.prweb.com/releases/2008/07/prweb1142534.htm

]]> http://www.prweb.com/releases/2008/07/prweb1142534.htm Fair And Festival Sponsorship Spending To Total $754 Million in 2008 http://www.prweb.com/releases/2008/06/prweb1034074.htm As the summer festival season gets fully underway, North American-based companies are expected to spend $754 million to sponsor fairs, festivals and annual events in 2008, up 7.7 percent from a $700 million outlay last year, according to IEG Sponsorship Report, the world's leading authority on sponsorship. (PRWeb Jun 19, 2008)

Read the full story at http://www.prweb.com/releases/2008/06/prweb1034074.htm

]]> http://www.prweb.com/releases/2008/06/prweb1034074.htm IEG Adds Integrated Marketing Veteran Tina Beckler To Client Counsel Team http://www.prweb.com/releases/2008/05/prweb945624.htm IEG, LLC -- the leading source of sponsorship consulting, valuation, training, research and information -- has hired an experienced executive to expand the company's ability to bring its unparalleled advice and counsel to a wide array of organizations. (PRWeb May 16, 2008)

Read the full story at http://www.prweb.com/releases/2008/05/prweb945624.htm

]]> http://www.prweb.com/releases/2008/05/prweb945624.htm Arts Sponsorship Spending To Total $832 Million In 2008 http://www.prweb.com/releases/2008/05/prweb907694.htm North American-based companies will spend an estimated $832 million to sponsor art museums, symphony orchestras, performing arts venues and other arts and cultural attractions in 2008, a 3.4 percent increase from the $805 million outlay in '07, according to IEG Sponsorship Report, the world's leading authority on sponsorship. (PRWeb May 2, 2008)

Read the full story at http://www.prweb.com/releases/2008/05/prweb907694.htm

]]> http://www.prweb.com/releases/2008/05/prweb907694.htm Motorsports Sponsorship Spending to Total $3.5 Billion in 2008 http://www.prweb.com/releases/2008/02/prweb700034.htm North American-based companies will spend an estimated $3.5 billion to sponsor motorsports teams, tracks and sanctioning bodies this year, up 9 percent from a $3.2 billion outlay in '07, according to IEG Sponsorship Report, the world's leading authority on sponsorship. (PRWeb Feb 16, 2008)

Read the full story at http://www.prweb.com/releases/2008/02/prweb700034.htm

]]> http://www.prweb.com/releases/2008/02/prweb700034.htm Gene Simmons, Paul Hawken Among Marketing Mavericks Who Will Address IEG's 25th Annual Sponsorship Conference http://www.prweb.com/releases/2008/02/prweb667353.htm It is no longer in doubt that sponsorship makes sense. In the 25 years since it emerged as a discrete marketing medium -- and since IEG began producing the industry's annual gathering -- sponsorship has proven to be effective at achieving a host of objectives. But to keep producing positive results amid rapid-fire social, technological and market changes requires a new perspective. It is no longer enough to align with the right partners and integrate and activate intelligently. Going forward, those sponsorships that will have impact will only be those that resonate deeply with their targets on an emotional level. In other words, sponsorships must stop just making sense; they must be sensory as well. That is why the theme for the 25th annual conference on sports, entertainment, event, experience, affinity and cause marketing is Making Sensory. The event will take place from March 16 to 19, 2008 in Chicago. (PRWeb Feb 1, 2008)

Read the full story at http://www.prweb.com/releases/2008/02/prweb667353.htm

]]> http://www.prweb.com/releases/2008/02/prweb667353.htm Sponsorship Spending To Total $16.78 Billion In 2008 http://www.prweb.com/releases/2008/01/prweb631281.htm Sponsorship spending by North American companies is expected to rise 12.6 percent in '08 to $16.78 billion, according to IEG Sponsorship Report, the world's leading authority on sponsorship. (PRWeb Jan 18, 2008)

Read the full story at http://www.prweb.com/releases/2008/01/prweb631281.htm

]]> http://www.prweb.com/releases/2008/01/prweb631281.htm