SUSAN GRIFFITH - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/41060.xml SUSAN GRIFFITH - Press Releases en xml@emediawire.com xml@emediawire.com 30 Search Engines Like Google Make Memorable Web Addresses for Products and Services More Important Than Ever http://www.prweb.com/releases/2004/08/prweb151927.htm A common belief that search engines like Google make specific web addresses relatively unimportant is wrong, states psychologist Susan D. Griffith, Ph.D., who studies effective use of the Internet. In fact, memorable Internet names are more important for advertising than ever before. (PRWeb Aug 24, 2004)

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]]> http://www.prweb.com/releases/2004/08/prweb151927.htm Low Carb Easter Candy: Offering It on the Internet, to the 20 to 25 percent of Americans Now on a Low Carb Diet http://www.prweb.com/releases/2004/03/prweb114904.htm The Easter Bunny is expected to spend 10.47 billion dollars this year, and a lot of households will want low carbohydrate eggs included in the Easter baskets. LowCarbEaster.com and other domain names for the season are placed on the market today. (PRWeb Mar 30, 2004)

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]]> http://www.prweb.com/releases/2004/03/prweb114904.htm Major Television Advertisers Make Too Little Use of the Internet --So Last Century. SoLastCentury.com! http://www.prweb.com/releases/2004/03/prweb113121.htm Consumers are ready to visit Internet websites for products advertised on television, but TV advertisers are not doing the right things to get them there, says Psychologist Susan Griffith, in the new online journal Psychology of the Internet. Commercials need to speak domain names aloud, make the names relevant and memorable (like Broadzilla.com for broadband or LowCarbOJ.com), and tell the consumer what is at the website for them, e.g. coupons. (PRWeb Mar 23, 2004)

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