PRWeb.com Press Release Feed - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/458894.xml PRWeb.com Press Release Feed - Press Releases en xml@emediawire.com xml@emediawire.com 30 What a Chief Technology Officer Needs to Know About Marketing http://www.prweb.com/releases/2008/11/prweb1568454.htm Without the know-how to drive market perspective into product strategy, organizations mimic competition or develop technology without clear problem-solving value. In part this is because senior technical professionals developing technology roadmaps, or leading product strategy teams, are unable to read market dynamics or to generate deep insight into customer needs. Join us as Stuart Berman shares what he has learned about tools and processes that help technically trained professionals gain critical customer perspective. (PRWeb Nov 5, 2008)

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]]> Wed, 05 Nov 2008 08:00:00 GMT http://www.prweb.com/releases/2008/11/prweb1568454.htm Avoiding Technology Price Erosion in a Down Economy http://www.prweb.com/releases/2008/09/prweb1306284.htm During this session, technology business executives learn how to relate pricing to customer value and segmentation, explore pricing options, measure price elasticity and value, understand the implications of product and market lifecycles, and determine when and how to increase price or stem price erosion. Join us to learn about the tools that technology managers are applying to gain new insights and develop pricing strategy. (PRWeb Sep 10, 2008)

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]]> Wed, 10 Sep 2008 07:00:00 GMT http://www.prweb.com/releases/2008/09/prweb1306284.htm Engineering and Marketing Align Around Voice of the Customer at QSC Audio Products http://www.prweb.com/releases/2008/07/prweb1068204.htm Join Barry Andrews, co-CEO of QSC Audio Products, as he discusses his team's experiences using voice of the customer tools to bring more successful products to market, while addressing a wide variety of segment needs, in a free webinar, July 29, at 10:00 a.m., PDT. This webinar is sponsored by Caltech Industrial Relation Center's Technology Marketing Center. (PRWeb Jul 2, 2008)

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]]> Wed, 02 Jul 2008 07:00:00 GMT http://www.prweb.com/releases/2008/07/prweb1068204.htm Engineers Master Technology Marketing in Experiential Learning Program http://www.prweb.com/releases/2008/05/prweb921774.htm When selling technology products, marketing personnel are often not technical enough and engineering does not have adequate marketing skills. In this free webinar sponsored by Caltech Industrial Relations Center's Technology Marketing Center on May 27, learn how Texas Instruments Digital Light Processing Division solved this problem. (PRWeb May 7, 2008)

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