PRWeb.com Press Release Feed - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/51359.xml PRWeb.com Press Release Feed - Press Releases en xml@emediawire.com xml@emediawire.com 30 ProfitBrand Selected As A Best Business Book of 2005 http://www.prweb.com/releases/2005/12/prweb318134.htm Thought leadership business magazine "strategy + business" chooses metrics-based branding book as top pick in marketing category (PRWeb Dec 5, 2005)

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]]> Mon, 05 Dec 2005 08:00:00 GMT http://www.prweb.com/releases/2005/12/prweb318134.htm Asian Brand Drama: Who Needs Desperate Housewives? Who Will Win the High-Stakes Branding Battle Between eBay & Yahoo! in China? And will Google be the Spoiler? http://www.prweb.com/releases/2005/09/prweb277917.htm CEO of a well-known international brand consultancy and the author of the forthcoming branding book on brand metrics analyzes the developing e-commerce market in China. (PRWeb Sep 7, 2005)

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]]> Wed, 07 Sep 2005 07:00:00 GMT http://www.prweb.com/releases/2005/09/prweb277917.htm How to Wikify Your Brand http://www.prweb.com/releases/2005/06/prweb251170.htm As positioning fades as a marketing tactic because of its lack of measurement and demands for greater marketing accountability, branding strategists are adopting "wikification." Wikification, based on the fact that customers define brands today, incoporates measurement and today's branding imperatives. Suggestions to wikify brands include adoption of Six Sigma techniques, consolidating customer information and "living with customers." (PRWeb Jun 16, 2005)

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]]> Thu, 16 Jun 2005 07:00:00 GMT http://www.prweb.com/releases/2005/06/prweb251170.htm The Death of 'Positioning' & the Birth of Wikification http://www.prweb.com/releases/2005/06/prweb245878.htm Well-known author and international brand consultant explains why companies like McDonald's are abandoning "positioning" as a marketing strategy. Driven by the "wikification" of brands and executive demands for metrics to justify large marketing expenditures , companies are turning instead toward strategies that sense, define, deliver and sustain brand value. (PRWeb Jun 1, 2005)

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]]> Wed, 01 Jun 2005 07:00:00 GMT http://www.prweb.com/releases/2005/06/prweb245878.htm Brand vs. Customer Architecture: Which Is More Effective? http://www.prweb.com/releases/2005/04/prweb226162.htm Companies devote a lot of time and attention to their brand architecture. But what is more important to profitability - brands or customers? If companies rightfully recognize that customers are the source of all profits, then they need a customer(sm) -- not a brand architecture. (PRWeb Apr 8, 2005)

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]]> Fri, 08 Apr 2005 07:00:00 GMT http://www.prweb.com/releases/2005/04/prweb226162.htm 7 Rules for Highly Effective PR Blogs http://www.prweb.com/releases/2005/03/prweb213232.htm Blog PR has become an important part of branding. In fact, some even claim that blogs will replace press releases within five years. But how do you do best communicate your brand story to increasingly influential bloggers? Here are seven tested tips for success. (PRWeb Mar 1, 2005)

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]]> Tue, 01 Mar 2005 08:00:00 GMT http://www.prweb.com/releases/2005/03/prweb213232.htm What Should You Do About Unprofitable Customers? http://www.prweb.com/releases/2004/06/prweb137126.htm Unprofitable customers are parasites who suck profits from the bottom line. On average, about 15% of customers are unprofitable. Customer loyalty expert and author Nick Wreden discusses strategies to either increase the profitability of the unprofitable or to dropkick them to the competition. (PRWeb Jun 29, 2004)

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]]> Tue, 29 Jun 2004 07:00:00 GMT http://www.prweb.com/releases/2004/06/prweb137126.htm 10 Best Practices for Corporate Blogs & Wikis http://www.prweb.com/releases/2004/04/prweb117799.htm Noted loyalty expert and author explains the 10 requirements for successful corporate blogs as well as the fast-emerging area of wikis. The most important requirement is to ensure they fit within a corporate content strategy. (PRWeb Apr 11, 2004)

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]]> Sun, 11 Apr 2004 07:00:00 GMT http://www.prweb.com/releases/2004/04/prweb117799.htm "The Brand Called We:" How the Internet is Transforming Personal Branding Phenomenon http://www.prweb.com/releases/2004/03/prweb112246.htm Building personal brands offers the potential to advance lives and careers with changes in demeanor or expertise. But a leading branding consultant argues that the rise of "googling" and other Internet activities is taking the ability to control our personal brands out of our hands - with some potentially unfortunate consequences. (PRWeb Mar 19, 2004)

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]]> Fri, 19 Mar 2004 08:00:00 GMT http://www.prweb.com/releases/2004/03/prweb112246.htm Is Outsourcing A Threat to Marketing & Other Services? http://www.prweb.com/releases/2004/03/prweb108310.htm Much of the attention about outsourcing has revolved around manufacturing, programming and technical support. But services such as marketing, accounting and legal support are also threatened by outsourcing. A customer loyalty expert offers tips on strategic responses to outsourcing. (PRWeb Mar 3, 2004)

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]]> Wed, 03 Mar 2004 08:00:00 GMT http://www.prweb.com/releases/2004/03/prweb108310.htm The Emerging Branding Threat from China http://www.prweb.com/releases/2004/02/prweb103489.htm Haier, Galanz and other Chinese brands are capturing market share much faster than earlier Japanese and Korean brands did. The author of FusionBranding points out what made these Chinese brands so successful so quickly, and what U.S. and European brands can do to fight back. (PRWeb Feb 10, 2004)

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]]> Tue, 10 Feb 2004 08:00:00 GMT http://www.prweb.com/releases/2004/02/prweb103489.htm BRAND EQUITY v. CUSTOMER EQUITY: THE BEST WAY TO DETERMINE BRAND VALUE http://www.prweb.com/releases/2004/01/prweb98161.htm Although brand equity is often used to calculate brand value, it has numerous shortcomings, including the lack of a common measurement methodology and value to customers. A well-known author and speaker argues that a better management tool is customer equity, or customer profitability. (PRWeb Jan 13, 2004)

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]]> Tue, 13 Jan 2004 08:00:00 GMT http://www.prweb.com/releases/2004/01/prweb98161.htm What's better than customer satisfaction? http://www.prweb.com/releases/2003/12/prweb94178.htm Studies show that customer satisfaction is a feel-good metric that contributes little to the bottom line and provides little guidance for management. A well-known customer loyalty consultant and author suggests that it's more important to know how customers hold you accountable. (PRWeb Dec 16, 2003)

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]]> Tue, 16 Dec 2003 08:00:00 GMT http://www.prweb.com/releases/2003/12/prweb94178.htm