PRWeb.com Press Release Feed - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/634764.xml PRWeb.com Press Release Feed - Press Releases en xml@emediawire.com xml@emediawire.com 30 SMART Medicine for DTC Advertising ROI http://www.prweb.com/releases/2009/05/prweb2441504.htm Direct-to-consumer pharmaceutical marketers suffering from marketing inefficiencies can knock out problems right at their source, thanks to a new strategic research service from Copernicus. The Copernicus SMART Solution delivers a healthy dose of taregeting and media guidance to improve DTC advertising ROI. (PRWeb May 21, 2009)

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]]> Thu, 21 May 2009 07:00:00 GMT http://www.prweb.com/releases/2009/05/prweb2441504.htm Get Your Marketing Strategy Ready for Plan B With 7 Back-to-Basics Questions to Ask About Buyers http://www.prweb.com/releases/2009/05/prweb2379914.htm Kevin Clancy and Peter Krieg of Copernicus tackle the question of "what will be the new normal" when it comes to improving marketing performance. They explain that taking a close look at the targeting decision on which marketers have based tactical advertising programs is the place to start. They offer 7 questions that marketers should ask and answer about buyers in their category or industry BEFORE they select a final target. (PRWeb May 6, 2009)

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]]> Wed, 06 May 2009 07:00:00 GMT http://www.prweb.com/releases/2009/05/prweb2379914.htm 3 Tips to Enhance Sales Integration Efforts from Copernicus' Kevin Clancy and Peter Krieg http://www.prweb.com/releases/2009/04/prweb2281004.htm Marketers CAN chart a course for business growth even in this recession, but they need these sales team on board to do it. The good news is marketers report making great strides with sales integration efforts in 2008. Marketing consultants Clancy and Krieg offer 3 ways marketers can maximize alignment and the ROI by getting the sales folks closer to the "right" customers. (PRWeb Apr 1, 2009)

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]]> Wed, 01 Apr 2009 07:00:00 GMT http://www.prweb.com/releases/2009/04/prweb2281004.htm Consumer Marketers: Get SMART About Your Marketing Spend to Do More With Less http://www.prweb.com/releases/2009/03/prweb2229854.htm Copernicus Marketing Consulting and Research rolls out new strategic research service to help recession-weary consumer marketers save money on media now. (PRWeb Mar 18, 2009)

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]]> Wed, 18 Mar 2009 07:00:00 GMT http://www.prweb.com/releases/2009/03/prweb2229854.htm Escape the New Year's Marketing Hangover http://www.prweb.com/releases/marketing/strategy/prweb1871494.htm Kevin Clancy and Peter Krieg offer top 7 marketing strategy habits to AVOID in 2009 to cure recession-related aches and pains. (PRWeb Jan 16, 2009)

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]]> Fri, 16 Jan 2009 08:00:00 GMT http://www.prweb.com/releases/marketing/strategy/prweb1871494.htm 5 Marketing Strategy Tips for The New Year http://www.prweb.com/releases/2008/11/prweb1648984.htm Kevin Clancy and Peter Krieg offer marketing strategy do's and don't's to protect your brand and build your bottom line. (PRWeb Nov 24, 2008)

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]]> Mon, 24 Nov 2008 08:00:00 GMT http://www.prweb.com/releases/2008/11/prweb1648984.htm Pollsters Overstating Obama's Appeal http://www.prweb.com/releases/2008/10/prweb1532034.htm Kevin Clancy says Obama's lead padded by at least 5 points because of response bias, not racism (PRWeb Oct 28, 2008)

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]]> Tue, 28 Oct 2008 07:00:00 GMT http://www.prweb.com/releases/2008/10/prweb1532034.htm American Marketing Association Selects Copernicus as Content Partner http://www.prweb.com/releases/2008/09/prweb1337914.htm Copernicus joins select group providing insights to marketing professionals. (PRWeb Sep 17, 2008)

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]]> Wed, 17 Sep 2008 07:00:00 GMT http://www.prweb.com/releases/2008/09/prweb1337914.htm Psychic Friends Have Gone Too Far: Copernicus Jumps Into the Marketing Fray To Challenge Business Trends Toward "Psychic Intuition" http://www.prweb.com/releases/2008/06/prweb1057404.htm The newly launched "Marketing Fray" blog from Copernicus Marketing Consulting and Research features actionable and lively discussion about marketing and business issues with no 800-psychic call in number needed. (PRWeb Jun 27, 2008)

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]]> Fri, 27 Jun 2008 07:00:00 GMT http://www.prweb.com/releases/2008/06/prweb1057404.htm Contributions to Marketing Research Earn Kevin Clancy Place in Market Research Hall of Fame http://www.prweb.com/releases/2008/06/prweb1035774.htm Kevin Clancy of Copernicus Marketing Consulting earns a place in the presitgious Market Research Hall of Fame. The author of seven marketing books and consultant to some of the best-known brands in the world has contributed marketing research tools and technologies throughout his career that have advanced the practice of marketing. (PRWeb Jun 20, 2008)

Read the full story at http://www.prweb.com/releases/2008/06/prweb1035774.htm

]]> Fri, 20 Jun 2008 07:00:00 GMT http://www.prweb.com/releases/2008/06/prweb1035774.htm