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     <title>Guilty By Association: Financial Service Companies Must Act Now to Restore Investor Trust</title>
     <link>http://www.prweb.com/releases/2003/09/prweb80666.htm</link><description>   <![CDATA[ <P>Each new revelation of corporate misconduct in the financial services industry further erodes investor trust; so say Suzanne Baldino Jones and Mark W. Heisler, management consultants and co-authors of the book, From CellMates to SoulMates: Integrating Sales and Service.  With recent criminal and civil indictments filed (and charges pending) against several mutual fund companies for allowing Canary Capital Partners (a Hedge Fund) to conduct late trading, the mutual fund industry is now the latest segment to be exposed for illegal/illicit practices.  &#8220;Hoping things will just blow over is not an option.  Everyone in the industry is guilty by association.&#8221; says Baldino Jones.   (PRWeb Sep 19, 2003)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2003/09/prweb80666.htm">http://www.prweb.com/releases/2003/09/prweb80666.htm</a></P>]]>
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     <title>Microsoft's New Incentive Plan: Customers Really Do Matter</title>
     <link>http://www.prweb.com/releases/2003/08/prweb74714.htm</link><description>   <![CDATA[ <P>Microsoft will no longer reward senior managers based on internally driven measurements, but on a series of customer-performance metrics. According to Suzanne Baldino Jones and Mark W. Heisler consultants and authors of &#8220;From CellMates to SoulMates: Integrating Sales and Service, companies better sit up and take notice.  When a company with the market stature of a Microsoft says customer actions and perceptions are critical to our long-term success, other companies will be compelled to follow suit.    (PRWeb Aug 4, 2003)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2003/08/prweb74714.htm">http://www.prweb.com/releases/2003/08/prweb74714.htm</a></P>]]>
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     <title>Customer Relationships: It&#8217;s All Personal</title>
     <link>http://www.prweb.com/releases/2003/05/prweb66515.htm</link><description>   <![CDATA[ <P>Figuring out what&#8217;s wrong with a company&#8217;s customer relationships isn&#8217;t all that complicated&#8212;just look at the way people handle their personal relationships. Many customer relationship problems can be attributed to the &#8220;bad blood&#8221; between sales and service.  Suzanne Baldino Jones and Mark W. Heisler co-authors of the new book, &#8220;From CellMates to SoulMates: Integrating Sales and Service,&#8221; tackle customer relationships problems by patching things up between sales and service.  (PRWeb May 21, 2003)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2003/05/prweb66515.htm">http://www.prweb.com/releases/2003/05/prweb66515.htm</a></P>]]>
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