ODIN MEDIA, LLC - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/67559.xml ODIN MEDIA, LLC - Press Releases en xml@emediawire.com xml@emediawire.com 30 Comcast and Cablevision Reach Targeted Customers With Laserlinx http://www.prweb.com/releases/2007/06/prweb530300.htm Comcast and Cablevision are reaching highly targeted consumers with Odin Media's laserlinx® guides -- meticulously researched, best-of-the-Web guides on focused topics, which are published on interactive CD-ROMs and custom designed for the client's particular marketing initiative. Cablevision's custom-made guide is focused on small business owners, while Comcast's is targeting the relocation market. Laserlinx represents a new type of marketing tool, combining elements of print, interactive, and TV into a single package that can be delivered to a focused customer group. (PRWeb Jun 4, 2007)

Read the full story at http://www.prweb.com/releases/2007/06/prweb530300.htm

]]> http://www.prweb.com/releases/2007/06/prweb530300.htm Internet Marketing Goes Beyond Cyberspace: Laserlinx Launches http://www.prweb.com/releases/2006/07/prweb416496.htm Odin Media, LLC announced today the launch of its new line of affinity marketing products called laserlinx® – the first products to take Internet marketing beyond cyberspace and into the world of promotion marketing. laserlinx are custom-branded, CD-ROM-published, best-of-the-Web guides on a wide variety of consumer-focused topics – giving marketers the opportunity to integrate their multimedia, interactive marketing message into the most important information in their customers' lives, and to deliver it directly into the hands of their target consumers via direct-mail, magazine insert, event premium, gift-with-purchase, in-pack/on-pack, and special programs like distribution in schools. One of the country’s largest cable companies has retained Odin to produce a laserlinx guide called “100+ Essential Websites for Small Business Owners,” which the cable giant is using in a direct-mail campaign seeking new subscribers for its business services. Odin has also entered into a deal with Custom Promotions, Inc., a New Jersey-based advertising specialty and marketing consulting firm, specializing in the pharmaceutical, medical device, and insurance industries. (PRWeb Jul 27, 2006)

Read the full story at http://www.prweb.com/releases/2006/07/prweb416496.htm

]]> http://www.prweb.com/releases/2006/07/prweb416496.htm Turnaround Specialist Launches WhiteCap Group, Providing Consulting Services to Media, Entertainment and other Businesses http://www.prweb.com/releases/2003/07/prweb73641.htm Usher Winslett, a long-time entertainment industry executive and attorney and a turnaround specialist, has recently left his position as Chief Operating Officer of DCN (Digital Club Network) to form WhiteCap Group, LLC, a consulting business, with particular focus on media and entertainment companies. Winslett successfully led DCN through the collapse of the Internet economy, a national recession, the general unraveling of the music business, September 11, the Enron backlash, rampant bankruptcies among music retailers, and even a war. According to Winslett, “… with a fluid strategy, we navigated through [those perils] and came out stronger. It’s that sort of experience and dedication that we at WhiteCap will use to tackle our clients’ most challenging business issues.” (PRWeb Jul 24, 2003)

Read the full story at http://www.prweb.com/releases/2003/07/prweb73641.htm

]]> http://www.prweb.com/releases/2003/07/prweb73641.htm