PRWeb.com Press Release Feed - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/75281.xml PRWeb.com Press Release Feed - Press Releases en xml@emediawire.com xml@emediawire.com 30 GM Voices, Inc. CEO, Marcus Graham, Authors Voice Branding in America http://www.prweb.com/releases/2004/10/prweb163880.htm As markets develop and evolve over time, it’s often difficult to chart the course because so much is unknown. Speech recognition technology’s share of the in-bound call pie is ever increasing and the industry’s appreciation for the impact of the “Voice Brand” is growing in leaps and bounds. Now, there is a road map for implementing voice branding initiatives in Fortune 1000 companies. It’s the book Voice Branding in America written by GM Voices CEO Marcus Graham. As a twenty year veteran in creating voice brands for corporate America across a wide range of technologies, he’s uniquely qualified to write the book. The book visits the history of branding, the evolution of voice technology, customer self-service and digital convergence. More importantly, it’s not the typical business book because it’s easy and actually fun to read. (PRWeb Oct 3, 2004)

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