CAMBRIDGE BRAND ANALYTICS - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/81838.xml CAMBRIDGE BRAND ANALYTICS - Press Releases en xml@emediawire.com xml@emediawire.com 30 Beth Allan, CEO and Founder of Cambridge Brand Analytics, to Speak at the Ad Club in Boston on Revolutionary Ad/Brand Performance Indicator Matrix Called (Pi)™ http://www.prweb.com/releases/2004/01/prweb99543.htm Marketing and advertising experts along with business leaders will converge at The Harvard Club on January 27 and 28 for a symposium on "The Boomerang Principle: Building ROI Through Innovation," an event presented by The Ad Club. While client and agency key players agree there is no "silver bullet" to provide a clear ROI evaluation method for advertising and marketing—especially for broadcast media—Beth Allan, Chief Executive Officer and founder of Cambridge Brand Analytics (http://www.cbanalytics.com) will outline a revolutionary new metric, (Pi)™, a powerful proprietary system of CBA that addresses and solves the toughest challenge facing advertisers today: broadcast. (PRWeb Jan 20, 2004)

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