STEPHENSON GROUP - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/89279.xml STEPHENSON GROUP - Press Releases en xml@emediawire.com xml@emediawire.com 30 Petition Filed with FDA to Require Eye Care Professionals to Warn Parents that Distance Lenses Worsen Myopia http://www.prweb.com/releases/2005/05/prweb235073.htm The International Myopia Prevention Association (IMPA) has filed a Petition with the U.S. Food and Drug Administration (FDA) seeking enforcement action to require eye care professionals to advise parents of children with initial myopia that distance (minus) lenses worsen myopia and that myopia may be prevented by using reading (plus) lenses for computer usage and other prolonged close work. (PRWeb May 1, 2005)

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]]> http://www.prweb.com/releases/2005/05/prweb235073.htm Survey Shows Pay-For-Placement PR Model is Expanding Number of Companies Outsourcing PR Services http://www.prweb.com/releases/2005/04/prweb226382.htm According to a recent survey, the public relations “pay-for-placement” business model seems to be expanding the pool of PR agency clients, rather than taking significant numbers of clients away from existing agencies. By far, the highest rated reason respondents chose a pay-for-placement model was the ability to pay for results vs. an agency’s time (51.6% of respondents), followed by the ability to decline a media opportunity without payment (19.4%) and no minimum retainer (8.1%). Other reasons included the ability to specialize by media type, measurement is clearer, their priority is media relations and they don’t want to pay for other services, no time commitment required, and agency takes on the risk. (PRWeb Apr 12, 2005)

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]]> http://www.prweb.com/releases/2005/04/prweb226382.htm New PayPerClip(sm) PR Model Signs 32 Clients in First Six Months - Risk-Free Plus(tm) Guarantee and Pay-for-Placement Billing Model Draw Strong Response http://www.prweb.com/releases/2005/02/prweb212088.htm Pay-for-Placement public relations takes off. New PR agency signs 32 clients in six months. (PRWeb Feb 25, 2005)

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