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     <title>MGSE Releases The US Market Entry Newsletter: Cites Latest Trends in Marketing, Beverages, Renewable Energy, Media and US Internet Usage</title>
     <link>http://www.prweb.com/releases/2006/05/prweb378657.htm</link><description>   <![CDATA[ <P>The US Market Entry Newsletter provides key marketing insights, tactics, and trends designed to give US, UK, and European companies a competitive edge in their approach to the US market. (PRWeb May 1, 2006)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2006/05/prweb378657.htm">http://www.prweb.com/releases/2006/05/prweb378657.htm</a></P>]]>
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     <title>MGSE Article Takes a Humorous Look at USA Lifestyles: &#8220;Retail Therapy&#8212;The Common Cure for Feeling Good&#8221;</title>
     <link>http://www.prweb.com/releases/2005/11/prweb307842.htm</link><description>   <![CDATA[ <P>A former UK and European resident takes a humorous look at American &quot;leisure  shopping&quot; behavior and says America  &quot;is really one huge shopping mall.&quot;  It&#039;s a great place for women to shop and have a kid-free day. (PRWeb Nov 10, 2005)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2005/11/prweb307842.htm">http://www.prweb.com/releases/2005/11/prweb307842.htm</a></P>]]>
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     <title>MGSE Releases The US Market Entry Newsletter: Cites Important Trends in Marketing, Digital Media and The US Consumer of Tomorrow</title>
     <link>http://www.prweb.com/releases/2005/09/prweb287458.htm</link><description>   <![CDATA[ <P>MGSE's newsletter highlights the latest business, technology and consumer trends in the US marketplace.  The US Market Entry Newsletter is designed for UK and European organizations interested in achieving successful US market entry. (PRWeb Sep 21, 2005)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2005/09/prweb287458.htm">http://www.prweb.com/releases/2005/09/prweb287458.htm</a></P>]]>
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     <title>British American Business Council Los Angeles Names MGSE Founder Stephen Esbin to Board of Directors</title>
     <link>http://www.prweb.com/releases/2005/05/prweb243467.htm</link><description>   <![CDATA[ <P>Stephen Esbin is co-founder of leading international marketing firm MGSE.  As a member of the British American Business Council Los Angeles (BABC LA), MGSE works with UK and European based businesses and international trade organizations who wish to enter the US market or expand thier current business in the US. (PRWeb May 24, 2005)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2005/05/prweb243467.htm">http://www.prweb.com/releases/2005/05/prweb243467.htm</a></P>]]>
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     <title>MGSE Introduces the US Market Entry Newsletter: Innovative Marketing Strategies for UK, US and European Companies and International Trade Organizations</title>
     <link>http://www.prweb.com/releases/2005/05/prweb242772.htm</link><description>   <![CDATA[ <P>The US Market Entry Newsletter is designed for international trade and marketing professionals.  It focuses on marketing strategies and tactics for small and medium size enterprises (SMEs) in the UK, US and Europe who want to achieve successful US market entry. (PRWeb May 23, 2005)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2005/05/prweb242772.htm">http://www.prweb.com/releases/2005/05/prweb242772.htm</a></P>]]>
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     <title>MGSE Pitches Co-Branding as US Market Entry Strategy for UK Companies</title>
     <link>http://www.prweb.com/releases/2005/02/prweb202057.htm</link><description>   <![CDATA[ <P>In working with UK and European organizations, one of the things clients are interested in is how can they "partner" with a US firm?  The benefits of co-branding and other joint marketing activities are meaningful ways for UK firms to achieve US market entry while maximizing their ROI (return on investment). (PRWeb Feb 1, 2005)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2005/02/prweb202057.htm">http://www.prweb.com/releases/2005/02/prweb202057.htm</a></P>]]>
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     <title>MGSE Article Counsels UK Business on Branding Issues:How Branding Gets Americans to Chase Your Brand</title>
     <link>http://www.prweb.com/releases/2004/09/prweb158073.htm</link><description>   <![CDATA[ <P>Understanding the difference between branding and positioning increases the long term effectiveness of your marketing and communications efforts.  Branding creates a powerful belief system in a product but positioning is what gets you there. Branding is the great equalizer and provides the competitive edge to products that force Americans to chase the brand. (PRWeb Sep 15, 2004)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2004/09/prweb158073.htm">http://www.prweb.com/releases/2004/09/prweb158073.htm</a></P>]]>
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     <title>MGSE Article on US Market Entry Reveals Why Barriers to Entry are Advantages in Disguise</title>
     <link>http://www.prweb.com/releases/2004/06/prweb129574.htm</link><description>   <![CDATA[ <P>Article on US market entry reveals why barriers to entry are advantages in disguise for UK business'. (PRWeb Jun 1, 2004)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2004/06/prweb129574.htm">http://www.prweb.com/releases/2004/06/prweb129574.htm</a></P>]]>
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     <title>METZMEDIA and MGSE Present "E-Commerce Solutions" at British American Business Council Conference</title>
     <link>http://www.prweb.com/releases/2004/05/prweb129124.htm</link><description>   <![CDATA[ <P>Graham Richardson, of UK based Metzmedia, and Stephen Esbin, of US based MGSE, were featured speakers at the British American Business Council's Transatlantic Business Conference.  Their presentation "The Right Approach for Your Product" was given for the "E-Commerce Solutions" session at the conference.  (PRWeb May 27, 2004)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2004/05/prweb129124.htm">http://www.prweb.com/releases/2004/05/prweb129124.htm</a></P>]]>
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     <title>MGSE Presents Perspectives on US Market Entry at BritishAmerican Business Inc Event</title>
     <link>http://www.prweb.com/releases/2004/05/prweb129135.htm</link><description>   <![CDATA[ <P>Stephen Esbin, founding Partner of MGSE, addresses BritishAmerican Business Inc's (BABi) Growing Business Forum in London about key business issues of US market  entry for SME's based in the UK. (PRWeb May 27, 2004)</P>
                                <P>Read the full story at <a href="http://www.prweb.com/releases/2004/05/prweb129135.htm">http://www.prweb.com/releases/2004/05/prweb129135.htm</a></P>]]>
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