Max Brand Equity - PRWeb Press Release Account Feed http://www.rsspad.com/rss2a/97917.xml Max Brand Equity - Press Releases en xml@emediawire.com xml@emediawire.com 30 Senior Marketers in High Demand -- 61% Expect to Be Recruited during 2007 http://www.prweb.com/releases/2007/01/prweb498234.htm The Marketing Executives Networking Group released the result of research which showed that senior executives are in high demand. Based on their experience over the past year, 61% of executives expect to be approached by recruiters in 2007, even though most are happy. 74% of the positions offered were above $200,000. (PRWeb Jan 23, 2007)

Read the full story at http://www.prweb.com/releases/2007/01/prweb498234.htm

]]> http://www.prweb.com/releases/2007/01/prweb498234.htm New Studies Show that Brand Value can Represent over 50% of a Company's Market Value, and the Largest Piece even for Business to Business Enterprises http://www.prweb.com/releases/2007/01/prweb496152.htm Brand Value is usually the largest component in a company's market value, even for business to business companies. However, this is often not recognized, and even more rarely is brand value managed to grow company value best. Usually, money, time, and thought which is invested in a brand pays off many times. (PRWeb Jan 11, 2007)

Read the full story at http://www.prweb.com/releases/2007/01/prweb496152.htm

]]> http://www.prweb.com/releases/2007/01/prweb496152.htm New National Survey Shows Alarming Fear Among 81% of Turnaround Management and Private Equity Managers that They Cannot Place a $ Figure Next to, or Manage Brand Value http://www.prweb.com/releases/2006/11/prweb471330.htm In many cases, the brands companies own can be worth more than any other asset. Yet Private equity and Turnaround management experts were not confident in their own ability to manage brand equity and only 31% of senior marketers felt they could handle Brand Value themselves without outside help. This expertise gap calls for a new set of skills. It takes people, such as Richard Guha or Harry Falber, who have run businesses, grown up in marketing, but are also expert in finance and operations. (PRWeb Nov 7, 2006)

Read the full story at http://www.prweb.com/releases/2006/11/prweb471330.htm

]]> http://www.prweb.com/releases/2006/11/prweb471330.htm Top Marketers elect new leadership in first nationwide election. http://www.prweb.com/releases/2005/06/prweb255494.htm The Marketing Executives Networking Group (MENG), the leading lifelong networking group for senior (Vice President and above) Marketers, recently elected a new Board. This is the first time that the Board of the ten year old organization has been directly elected by its members. (PRWeb Jun 28, 2005)

Read the full story at http://www.prweb.com/releases/2005/06/prweb255494.htm

]]> http://www.prweb.com/releases/2005/06/prweb255494.htm Research Shows 96% of Senior Marketers believe Cross-channel Sales & Marketing will Become More Important, but Only 32% Understand It and Its Relevance to eCommerce http://www.prweb.com/releases/2005/05/prweb239489.htm Richard Guha, Principal of the New England Consulting Group, the leading market driven strategy consulting firm in the US, shows that there are overlooked opportunities to use multiple channels synergistically. Most companies are not taking advantage of the potential to use one channel to help sales through another (PRWeb May 17, 2005)

Read the full story at http://www.prweb.com/releases/2005/05/prweb239489.htm

]]> http://www.prweb.com/releases/2005/05/prweb239489.htm Research Shows 91% of International top Executives Believe that Branding Should be Global in Scope, and Carefully Harmonized http://www.prweb.com/releases/2005/04/prweb230692.htm Richard Guha, Principal of The New England Consulting Group, the leading market driven strategy consulting firm in the US, shows that large company C-level global executives believe that branding is a key issue in business. They believe this whether consumer or B2B, and that a harmonized approach is very important. (PRWeb Apr 20, 2005)

Read the full story at http://www.prweb.com/releases/2005/04/prweb230692.htm

]]> http://www.prweb.com/releases/2005/04/prweb230692.htm Research Shows that Chief Marketing Officers Want to Measure Results - Almost 50% Believe it is the Most Important Issue They Face http://www.prweb.com/releases/2005/02/prweb212835.htm Richard Guha, Principal of The New England Consulting Group, the leading market driven strategy consulting firm in the US, shows that Chief Marketing officers are well aware of the need to tie marketing to performance, with over 45% listing it as one of their top issues. (PRWeb Feb 28, 2005)

Read the full story at http://www.prweb.com/releases/2005/02/prweb212835.htm

]]> http://www.prweb.com/releases/2005/02/prweb212835.htm Take Control Of Inc Merges with New England Consulting Group to form West Coast Office http://www.prweb.com/releases/2004/08/prweb152132.htm Richard S. Guha, a top Fortune 500 Executive credited as the creator of the “broadband” market, will bring a west coast presence to the NECG. (PRWeb Aug 26, 2004)

Read the full story at http://www.prweb.com/releases/2004/08/prweb152132.htm

]]> http://www.prweb.com/releases/2004/08/prweb152132.htm How to Get What you Most Want in Life http://www.prweb.com/releases/2004/08/prweb146528.htm A Top Fortune 500 Executive tells you how to achieve success. (PRWeb Aug 5, 2004)

Read the full story at http://www.prweb.com/releases/2004/08/prweb146528.htm

]]> http://www.prweb.com/releases/2004/08/prweb146528.htm